Architecture questions.
-
I have two architecture related questions.
-
Fewer folders is better. For example, www.site.com/product should rank better than www.site.com/foldera/folderb/product, all else constant. However, to what extreme does it make sense to remove folders? With a small site of 100 or so pages, why not put all files in the main directory? You'd have to manually build the navigation versus tying navigation to folder structure, but would the benefit justify the additional effort on a small site?
-
I see a lot of sites with expansive footer menus on the home page and sometimes on every page. I can see how that would help indexing and user experience by making every page a click or two apart. However, what does that do to the flow of link juice? Does Google degrade the value of internal footer links like they do external footer links? If Google does degrade internal footer links, then having a bunch of footer links would waste link juice by sending a large portion of juice through degraded links, wouldn't it?
Thank you in advance,
-Derek
-
-
Hi James,
It sounds like when you consolidated widgets, you gave Google more of a focused page for persons to search for vs a larger number of pages on the same product. This is interesting as it is the inverse of the long tail effect. You would think that more pages around a given product would be better. I guess this would be a search case where too many pages was a bad thing. Makes me think of how we setup pagination to make sure Google does not focus on p 2,3,4,5 etc but work the noindexes to have focus on page 1 of the pagination.
Thanks for the post!
-
Hi! We're going through some of the older unanswered questions and seeing if people still have questions or if they've gone ahead and implemented something and have any lessons to share with us. Can you give an update, or mark your question as answered?
Thanks!
-
Thanks, I've noticed the site: www issue that you mention, but I'm coming around to the idea that it's a result of other factors, not the length of the url itself.
Do you think Google degrades internal footer links? Here is my concern illustrated in an example:
Image a home page with "40 points" of link juice to pass on. It has 4 links and 2 of them are footer links. Do you think 34 points would transfer to other pages, allowing 15% for normal evaporation as juice is passed, or do you think Google might do something like this:
Body link 1: 8.5 pts
Body Link 2: 8.5 pts
Footer Link 1: 5 pts (degraded because it's a footer)
Footer Link 2: 5 pts (degraded because it's a footer)
Total: Only 27 pts passed (and 7pts of juice lost forever)
This is how I'd imagine excessive footer links hurting a site. I have no idea if it works this way in reality. However, most would agree that external links in the footer are not worth as much as body links, so why would that logic not be applied to internal, navigational links?
SEOmoz has extensive footer links on the home page. Anyone from SEOmoz want to explain how SEOmoz evaluated the use of footer links?
-
Regarding footer links... Google more or less knows they are footer links and treats them as such. If it doesn't make much sense to have so many links then don't. There are better ways to drill down to crucial content that is not one click away from home page nav in general (e.g. content!).
URL length does not matter, but it's good to have a nice hierarchy for clarity (much like breadcrumbs) - however I have noticed an interesting thing... when you do site: Google (among other things) sorts site pages by URL length, starting from shorter down to longer URLs. Does this impact rankings? Maybe. How much? Probably to a tiny digree if at all.
-
I think the question is about conversion too. Everyone wants to find the content they are interested in quickly. Smaller more specific categories do that.
Lumpng content into a flatter structure sounds like it's going to be harder to find the page they want. My 2c.
btw, #2, I still dont understand why sites bother with footer links other than the ubiquitous privacy/terms/contact links which are nofollowed anyway..
-
I tend to agree with you. I suspect that urls with fewer folders rank better because of the flow of juice to those pages, not only because of the number of folders. www.site.com/folder1/folder2/folder3/folder4/content.html would probably rank fine if it had a direct link from the home page.
-
Hi There!
I do not believe that the folder structure of your site will have any impact on the way the search engines rank your pages. Your site architechture sholud be logical, and built in the same way that you would create an outline (major categories, subcategories, etc.).
In addition, if you start building your site with all of your files in the main directory, as your site grows you will find it increasingly difficult to manage, and will wish that you had built a well thought-out folder structure. Your folder structure should also be a nice way to get each page raked for the product or service that is featured - as the url is a valuable ranking factor.
Regarding link juice and your site footer - you should make a user friendly footer, the kind that you would find helpful as a visitor to your own site. Forget about link juice. In the works of Matt Cutts, "let it flow free", and focus on quality and making your site nice for visitors.
On the other hand, massive numbers of links could be an issue too - so dont forget to use the seoMoz On-Page Report Card optimzation tool which will give you specific suggestions on managing links and page structure for the best SEO results. It was massively valuable for me.
Best Wishes!
-
FYI, this is a B2B lead gen site. I agree having a flat site with everything a click or 2 away is best. My question is a little more specific and revolves around whether these tactics are worth the time and effort
-
I could manually build navigation and have all of my pages in the main directory or maybe 1 folder deep, OR dynamically build navigation based on folder structure and maybe have a site with many of my pages 2 or 3 folders deep. Any benefit to the former, because the latter is definitely easier.
-
Are extensive footer links generally a net benefit? Looks like SEOmoz uses them.
-
-
Obviously the less clicks to your money pages, the better. Assuming an ecommerce site, can you reach all your product pages with 3 clicks? That's always my goal. I have sub-categories only when needed, and in fact just went through a re-write where I replaced some sub-categories with "richer" product pages that asked more questions. In simple terms I replaced /blue-widgets, /red-widgets, /green-widgets with /widgets that asked the customer what color they wanted.
The result was my conversion rate almost doubled - and traffic has increased so google liked something
I would remove footer links - just worthless noise at best, or viewed as spammy at worst..
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
XML Sitemap Question!
Hi All, I know that the sitemaps.xml URL must be findable but what about the sitemaps/pageinstructions.xml URL? Can we safely noindex the sitemaps/pageinstructions.xml URL? Thanks! Yael
Intermediate & Advanced SEO | | yaelslater0 -
301 or Canonical - Ecommerce Site Question
We are making a change to our Navigation and this includes having to change the URL structure of a few pages of our site. Due to issues with the CMS (that are out of my control) we are unable to keep the current URL structure of two of our highest ranking pages. Our site is an E-commerce Site The Structure is changing from..... www.domain.com/page/highrankingpage <----OLD PAGE RANKED WELL to www.domain.com/category/highrankingpage <----NEW PAGE Generally I would have 301 'd this page but I found out that our Tech team added a Canonical to this page instead....(showing the high ranking page to the Search Engines) and on our site the visitors are able to browse the website getting the new page. BOTH PAGES ARE BASICALLY IDENTICAL (Same Content) http://searchenginewatch.com/sew/how-to/2288690/how-and-when-to-use-301-redirects-vs-canonical# Thoughts?
Intermediate & Advanced SEO | | CMcMullen0 -
Specific KW question...
Hi, I have this site: http://www.aerlawgroup.com. It's ranking very well overall for all targeted KWs. However, I have seen a drop for one main KW: "Los Angeles criminal defense attorney." It currently ranks #8 (it used to be as high as #2). What's interesting is that for similar (yet slightly less competitive KWs, he ranks much better - "Los Angeles Criminal Defense Lawyer." I'm not trying to be greedy with rankings, but I would love feedback and/or tips regarding any issues that could be contributing to this drop. Thanks.
Intermediate & Advanced SEO | | mrodriguez14400 -
Newbie question about long tail keywords
I am a little confused as to how search engines see and rank keywords. Let me explain. If I have a fairly long tail keyword such as "buy natural progesterone cream uk" will the search engine also break this up into smaller parts such as "buy natural progesterone uk"," buy progesterone cream uk", "natural progesterone uk" and so on or will it only see the words that are next to each other like "progesterone cream uk". Also where does cannibalization come into this? I really appreciate any help I can get with this that furthers my understanding. Thanks.
Intermediate & Advanced SEO | | mogsta220 -
Canonical URL Question
Hi Everyone I like to run this question by the community and get a second opinion on best practices for an issue that I ran into. I got two pages, Page A is the original page and Page B is the page with duplicate content. We already added** ="Page A**" />** to the duplicate content (Page B).** **Here is my question, since Page B is duplicate content and there is a link rel="canonical" added to it, would you put in the time to add meta tags and optimize the title of the page? Thanks in advance for all your help.**
Intermediate & Advanced SEO | | DRTBA0 -
Merging several domains into one, a redirection question
Hi, We have a client who recently acquired a bunch of domains in all kinds of niches, each domain has a WordPress site on it, with content and backlinks. Clients wants to "merge" all these domains into categories in his "main website", moving content and "moving" backlinks as well. The syntax we came up with is the following: (sample domains of course)
Intermediate & Advanced SEO | | MandLoys
potatomixers.com will be updated with .htaccess 301 redirect:
Redirect 301 /fastpotatomixer.htm http://www.mainwebsite.com/home-appliances/fastpotatomixer 1.) I'm not sure about the domain's root though. Where would I redirect potatomixers.com, to mainwebsite.com/home-appliances? Won't that be a problem that the new one is a "larger" category that has other posts as well, not only potatomixers? 2.) If this gets into the .htaccess (with several other lines for the other content as well of course), won't the first line "override" all the other ones? Redirect 301 / http://www.mainwebsite.com/home-appliances/
Redirect 301 /fastpotatomixer.htm http://www.mainwebsite.com/home-appliances/fastpotatomixer
Redirect 301 /easypotatomixer.htm http://www.mainwebsite.com/home-appliances/easypotatomixer etc. Thanks!0 -
Rel="prev" and view all question
Okay, I've read the posts by Google about the new prev, next tags and the suggestion for using a view all option. I've also read the posts here on SEOMoz on the topic but none of them quite address what we have. First, Some of our main categories are very large (over 6000 pieces of jewelry) so a view all option would take forever to load be completely useless to a visitor. Second, our category home pages provide (here's an example😞 A description of the category with links to important sections and articles A row of new items A dozen of the popular items from the category. Links to related articles if applicable. So we have a real category home page with content instead of just categories that start immediately with pages of product. Should we set the canonical url for all of the browse pages to the main category page, create a view all page or just use the next and previous rel tags with the category home pages as the first in the series?
Intermediate & Advanced SEO | | IanTheScot0 -
Question about "launching to G" a new site with 500000 pages
Hey experts, how you doing? Hope everything is ok! I'm about to launch a new website, the code is almost done. Totally fresh new domain. The site will have like 500000 pages, fully internal optimized of course. I got my taticts to make G "travel" over my site to get things indexed. The problem is: to release it in "giant mode" or release it "thin" and increase the pages over the time? What do you recomend? Release the big G at once and let them find the 500k pages (do they think this can be a SPAM or something like that)? Or release like 1k/2k per day? Anybody know any good aproach to improve my chances of success here? Any word will be apreciated. Thanks!
Intermediate & Advanced SEO | | azaiats20