Reciprocal Link Advice
-
My client site has a good one-way link from an authority site (in this case a member directory within the industry association).
In order to use some data from the industry association on my client's site, the association has requested a link back to their site.
Recognising that this will weaken the value of the one-way link, would it be make sense to no-follow the return link? But is there value in linking out to an authority site?
What recommendations do you have for this situation?
Thanks
-
You should always link to the authorities in your niche anyway in my opinion. That shows google what network you are a part of..
-
If the association has explicitly requested a link back, I think it would damage the trust between the client and the association to make that link a no-followed one. Yes, the value of a one way link is greater than that of a reciprocal one in most situations, but in this case the trust of the association (which already links to you!) should be worth more than the 2 milligrams of extra link juice you might earn by no-following the link.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Link Building
I have a question as competitor made backlinks on longtail keywords and just for one specific post, If I wanna rank in Google SERP, then should I have to do the same strategy as my competitor did. or can I use just my own keywords to get rank?
Link Building | | aamirmurtaza670 -
We're looking at providing SEO for a website that has the majority of its incoming links from websites created solely to provide links. Few have bad spam rankings. How worried should I be about those links?
The majority of incoming links to a prospect's website are from website pages apparently created solely to provide links to the website. Few have high spam scores. The sites linking to the main site have versions of blogs with linked text. They seem to be providing positive SEO value now, but I'm concerned they might get noticed and hurt the main site in the future.
Link Building | | PKI_Niles1 -
How many links per week/month should a link building campaign acquire?
I am running a linkbuilding campaign for my company. I am mostly focusing on guest blogging opportunities and responding to emails from HARO. How many links would I have to acquire each week or month to be considered doing a good job over a 6 month or a year time period? Thank you,
Link Building | | fersu0 -
Is there an extra SEO benefit for linking to pages that link to you?
Currently working on a link-building strategy and have gotten a few mentions. Just curious if there is any SEO benefits of linking back to the pages my site was mentioned and linked on? Would love to hear your thoughts, thanks!
Link Building | | Derrald0 -
Link Campaign
I need to put together a link campaign, but am a new SEO in training. Any recommendations on how to start, even if it's just read certain articles or watch certain videos? Your help is appreciated!
Link Building | | cbeuoy0 -
SEO advice for Link roundup
I publish a link roundup on my company blog on weekdays.
Link Building | | maribha
Example: http://www.shack.co.in/blog/argolinkroundups/daily-trail-game-jams-future-of-mapping-and-chomsky-on-education/ I do this using a Wordpress plugin created by Project Argo for NPR news websites. Right now, these link roundup pages have a very low authority score. Could you suggest a checklist of things to keep in mind while doing SEO for link roundups? Thanks, Abhiram0 -
Do No follow links from social media platforms transfer authority or value when they link to third party websites?
With social media playing a bigger role in SEO (since the Panda, Penguin updates etc) and how search engines rank sites now, does anybody know why Twitter for instance has 'no follow' when I check my client's websites under 'inbound links' on Open Site Explorer?
Link Building | | caroline19770 -
Can a reciprocal link turn into a one way if you no-follow?
If you create a list of links to top blogs in your industry but no-follow all the links, and they link to your list, will that count as a reciprical link or a one-way link by search engines?
Link Building | | SparkplugDigital0
