Effect of Off-Site Images
-
I'm getting to start work with a new client, and I've run across something I've never had to deal with before, off-site images.
The site I'll be working on is for an appliance retailer, both online and physical. The way they've had their site built (not something I was part of) a third party company maintains the product inventory side of things. They're sourcing from about 35 different manufacturers, and this third party has direct access to the product information streams. They push the weekly updated information to my clients site.
What this means, though, is that the product images don't live on the client's site. They're hotlinked from the third party's inventory doohickey.
I've never seen something quite like this before. Has anyone else? Any ideas as to what problems I may face when it comes to on-site SEO?
-
They change dynamically as new products are added or removed.
Content is framed in from a subdomain on the client's site that syncs with All You Retail's (the third party supplier) inventory stuff. Content lives in the subdomain, images are hotlinked from a variety of different places (suppliers, AYRs system, supplier info stream).
As for how exactly the inventory works, I'm not 100% sure yet. The site I'm referring to is here:
You can see what I mean.
I know there are a slew of other SEO problems to be fixed, but this is the one I've never dealt with before. I don't start on the project for a few weeks, just want to make sure I know what I'm in for here.
-
I have not seen that before, what does the code look like.
Is it possible to save the images and host them on your clients site? Or do they change dynamically over time? (by the retailer?)
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Website redesign- change of server . What to do with old site? Keep for a while or delete right away?
Hey Mozzers, Two days ago, we redesigned our website and changed the server at the same time to get faster loading times. Here is what we have done. The old site was hosted on ipage, new site with a new design hosted on UPCLOUD. We changed the A record to the new server, uploaded a new site, submitted a new sitemap to Google Search console, 301 redirected all old URLs to new ones, most have changed a bit. Old URLs were ending with " .html "the new ones do not have that at the end. Submitted AMP pages to Google as well. Now here is my question. Should we delete the old site completely from ipage or should we keep it for a while? Google has indexed the new URLs that were created with the redesign, these URLs did not exist on the old site. But it still shows most of the old URLs on SERPs (these are URLs that have been 301 redirected to a new equivalent page) I understand 2 days is not very long for Google to get everything right, but I am not sure what we should do with the old site? Keep it or get rid of it to help Google index the new one only. FYI every single old URL that appears on Google search when clicked on will take you to the right place, we made sure there are no 404s at all. As this is very important to our business and we get most of it from Google I want to make sure we do it right for SEO purposes. The agency that designed the site did not really know the answer to that question, as they do not have SEO specialists. Please help, any input you might have will be greatly appreciated.
Web Design | | Davit19850 -
SEO Audit for site redesign
I'm in the process of preparing my company's ecommerce site for a redesign - largely to move to a responsive design and improve issues with UI and some much-needed features. This is a very small ecommerce business (Less than $300K annually), and we have settled on Magento Community Edition for our platform. We understand it to be very "SEO" friendly, and its similar to our current platform - it gives us a lot of flexibility in design, and it appears scalable. While I am aware of our current sites shortcomings (from an SEO standpoint), I was wondering if I should employ an SEO person/company to do a pre/post redesign audit. I looked at the MOZ checklist, and ran my site through Hubspot and WooRanks free tools, and am aware of what they are reporting as SEO items to be fixed. As I am so small, I was wondering if an SEO audit in addition to what I already know might be overkill? Any thoughts/suggestions are welcome.
Web Design | | Artfx1 -
Lots of Listing Pages with Thin Content on Real Estate Web Site-Best to Set them to No-Index?
Greetings Moz Community: As a commercial real estate broker in Manhattan I run a web site with over 600 pages. Basically the pages are organized in the following categories: 1. Neighborhoods (Example:http://www.nyc-officespace-leader.com/neighborhoods/midtown-manhattan) 25 PAGES Low bounce rate 2. Types of Space (Example:http://www.nyc-officespace-leader.com/commercial-space/loft-space)
Web Design | | Kingalan1
15 PAGES Low bounce rate. 3. Blog (Example:http://www.nyc-officespace-leader.com/blog/how-long-does-leasing-process-take
30 PAGES Medium/high bounce rate 4. Services (Example:http://www.nyc-officespace-leader.com/brokerage-services/relocate-to-new-office-space) High bounce rate
3 PAGES 5. About Us (Example:http://www.nyc-officespace-leader.com/about-us/what-we-do
4 PAGES High bounce rate 6. Listings (Example:http://www.nyc-officespace-leader.com/listings/305-fifth-avenue-office-suite-1340sf)
300 PAGES High bounce rate (65%), thin content 7. Buildings (Example:http://www.nyc-officespace-leader.com/928-broadway
300 PAGES Very high bounce rate (exceeding 75%) Most of the listing pages do not have more than 100 words. My SEO firm is advising me to set them "No-Index, Follow". They believe the thin content could be hurting me. Is this an acceptable strategy? I am concerned that when Google detects 300 pages set to "No-Follow" they could interpret this as the site seeking to hide something and penalize us. Also, the building pages have a low click thru rate. Would it make sense to set them to "No-Follow" as well? Basically, would it increase authority in Google's eyes if we set pages that have thin content and/or low click thru rates to "No-Follow"? Any harm in doing this for about half the pages on the site? I might add that while I don't suffer from any manual penalty volume has gone down substantially in the last month. We upgraded the site in early June and somehow 175 pages were submitted to Google that should not have been indexed. A removal request has been made for those pages. Prior to that we were hit by Panda in April 2012 with search volume dropping from about 7,000 per month to 3,000 per month. Volume had increased back to 4,500 by April this year only to start tanking again. It was down to 3,600 in June. About 30 toxic links were removed in late April and a disavow file was submitted with Google in late April for removal of links from 80 toxic domains. Thanks in advance for your responses!! Alan0 -
What is a really great bounce rate for a product or service site? What does Good look like?
I am really curious about a result I have never seen before. Our bounce rate went down a lot on a new site. So, what is good??? Recently, we took on a project with a company that offers a product they install for consumers and who had been in business for 15 plus years. The company is successful, has good customer base of those who have been made very happy, etc. It is not a repeat sale type of product, etc. One and done. Their site when we began talking was roughly a year old and was not well constructed but not terrible. Most of the issues were around I frames, use of older coding, poor SEO, etc. There was not really a way to "redesign" and we built a new site. This became a true collaboration in a B2B environment as the owner pushed us like crazy. Not the bad kind of push, the one that makes you say to your team, "Let's find a way!" The result, IMO, was a gorgeous site. But, as you know, those are a dime a dozen. But, to get to the point, when we took over the account they had a bounce rate of around 45%. I did not see this as either good or bad, but a fact and for this industry probably not bad at all. In all honesty, I was not looking at that as a first metric I wanted to move, but it was obviously at or near the top for all the reasons we know. So, this site is a local business, not an everyday product and gets about 2500 to 3000 uniques per month. If we compare to May of 2011/2012: 2011 2012 Total Visitors 1852 3,298 Uniques 1609 2,740 Pageviews 5,634 23,203 Pages/visit 3.04 7.04 Avg Duration 2.05 3.20 Yes, I am leaving off what we are getting, yes, I am leaving off the site. Please don't hate me. I am really wanting to see what others see with site changes and bounce rates first and will disclose. So, what's a great bounce rate? How do you know?
Web Design | | RobertFisher0 -
Suggestions for content slider/image slider copy/paste application.
Hey Moz Community, I am looking for a content slider that can be easily changed by non-technicals for posting different styles of content/calls to action and this seems to be best: http://www.slidedeck.com/ I have installed a nivo slider on a Seattle Painting site, and flash slider on a commercial painting site. But I want my blog clients to be able to format..then copy/paste code..linke embedding a video. opinions? Thanks John
Web Design | | johnshearer0 -
Negative Margins - Image Navigation
I created a good navigation but can't replicate it with html or css so I might have to stick to images. What would you recommend as a best practice for images in navigation? This site doesn't need to rank really high, it's mostly for a portfolio.
Web Design | | BeTheBoss0 -
What can this charity site do to improve SEO?
Hello wise ones, We have been working with the charity Volunteers of America to create a new site for their car donation program at carshelpingpeople.org They are a national charity with extensive local programs run by regional affiliates, so the site is divided into a small national section linked to Regional Affiliate sections. You get to the regional sections either by entering your zip code or clicking on your state in the bottom nav of the national pages. Right now we have developed regional sections for Michigan, Nevada, Maryland, Washington D.C., New Jersey, Delaware and the Philadelphia area. The site is about 2 1/2 months old, and while our conversion rate is pretty good (7%) our organic search ranking isn't improving as quickly as we'd like to see. Car donation is a very competitive space, and we would appreciate any advice on how to improve the SEO of the site. Thanks so much.
Web Design | | Phibnax0 -
What is value in site aggregation?
If one was to own 5 sites that were in a similar vertical and at some point decide that managing 5 sites was more of a pain than managing 1,2, or 3, is it possible to combine sites via 301 redirects and increase the overall DA, and for urls that are similar, PA? So, we have site Hairbrush.com, comb.info, trimmer.com, hairmud.org, and barber.net: Assuming that they have a DA of Hairbrush.com = 32 Comb.info = 36 Trimmer.com = 27 Hairmud.org = 21 Barber.net = 44 Is there any testing that has shown combining the first 4 would increase the Comb.info from DA of 36 to DA of 51, etc? Is there any testing regarding the same, but with Page Authority? Thanks PS Assume other variables are equal. I also realize this could look as if they were all ECommerce, but what if they were service or bricks and mortar?
Web Design | | RobertFisher0