Can we rank as a related search query on a competitor's brand keyword?
-
One of my clients wanted to know whether it's possible for him to rank as one of the related pages on Google for a brand name of a competitor. I honestly don't know whether it's possible so any ideas whether it's possible and if so, ideas on what can be done is greatly welcome.
Thank you in advance.
-
But if you sell football boots and you manage to rank for a competitors brand name, but the landing page did not mention the competitor brand name but delivered lets say 10%Off promo code as a call to action then I cant see anything wrong with this? Unless im actually wrong and you cant do this!
-
Ok,
Are you talking about ranking top when a user views this page in Google, related:www.competitordomain.com?
-
Should have explained myself more clearly. The client wants to rank on Google related pages for a brand name of a competitor. Any help?
-
heh, had a friend who did this type of things to rank organically for all his competitors brand names. Unfortunately he put stuff on the landing page that made them very angry and lawyers got involved and it all went downhill very quickly
So, if you are trying to rank for competitors, you will need to talk about them in some way on the page you are using to rank. Be careful how you talk about them!
-
Thanks James. It's really helpful. I'm with you when it comes to ethical side of the things and thanks again for clearing a cloud in my mind. I wanted to make sure whether what I asked is possible at all. Wish I could buy you a beer sometime
-
From a PPC front I would not advise on it as if the term if trademarked Google will not allow it.
From a Organic front it is possible, yet really search intent comes into play think about it if the user is searching for a specific brand their is a small chance they are actually going to want to buy something from your brand correct?
It is like searching for "Apple Iphone" do you want to see the "HTC" come up?
Really it comes down to ethical lines and what the business wants to do, I have dealt with cases in other businesses I have worked at where competitors have had a generic sounding business term, so yes then it can be targeted.
But if the business brand term is unique, I personally would not advise on it.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What's the best way to redirect mobile site?
Hi, We have a mobile website using a sub-directory domain.com/m/whatever-page/. Our mobile is completely separate site from desktop version. What's the best way to handle the redirection from mobile visitors and those that are searching from mobile and see desktop version in the search result? Appreciate anyone's expert advise. Thanks,
Search Behavior | | DirectAsia.com
Willy0 -
Does Page Load Time Affect SEO Rankings?
I was curious about how much page load times affect rankings. Here's what I did: I put together a lot of interactive media on specific landing pages Time-on-Page from organic visitors went from 50 seconds to average of 34 minutes Bounce Rate decreased by 20% Page Load time increased from 1 second to 6 seconds and at peak times to 8 seconds (on 56KB test) In the meantime the page was re-indexed and re-cached My question is three-fold: Would the time on page give higher rankings for keyword Would decreased bounce rate enhance rankings? Would the page load time decrease rankings? Did anyone do a similar test? What were the results?
Search Behavior | | HMCOE0 -
Why does my website not rank better for the keyword i am going for?
My website is www.canadafloraldelivery.com. I just can't seem to get my webpage ranked well for the keyword " Flowers Edmonton " . Also I can't seem to get my Google local listing on the map for many keywords. Is there something obvious that I am missing? Any help would be very appreciated.
Search Behavior | | CKerr0 -
Google Instant Search? REALLY?! Why is this the result???
First, this is one I thought I would never ask, but: Could this be true? I had noticed my MacBook Pro was eating some power and wanted to see if I could optimize my settings so to take advantage what battery life was available. (I swear that is the truth). So, I am at a Starbucks on someone and typed into Google search bar the following query - Best way to conserve - and, received the following instant search results before I could type - power on a macbook pro I am not putting it here as I want you to ask yourself what came up. I have attached a screenshot. My colleague arrived and without prompting she retried and got the same. So I am curious: Do you get the same result and why do you think that result is so predominant? This is funny. efuts.png
Search Behavior | | RobertFisher2 -
Google Places rankings go away, but organic rankings stay the same / get better?
Hello, I hope you all can help me out here with the information I could provide. Anyways, the past number of months I have had 1 of our clients rank extremely high organically and on Google places. For example: My client is a law firm so if you search “CLIENTS-TOWN Attorney” they would come up organically on the first page and if you were in that town and search “CLIENTS-TOWN Attorney” or even just “Attorney” they would also come up in the Google Places list. Now for some reason starting a week ago I noticed they have completely disappeared from Google Places. No changes have been done to their site and everything is the same as it was. Their organic searches are the same if not better than before. Do you guys have any clue as to why this happened and how I could possibly turn this around? Thanks for your help in advance!
Search Behavior | | WhiteHat120 -
Would you say it is more bennificial to seperate keywords in the title tag tag of a page using a common ( keyword , keyword | Domain.com) or using a hyphen as SEOmoz best practices reccommends (keyword - keyword | domain.com)?
Title tag best practices according to seomoz is the following keyowrd - keyword | brand.com but I have seen some interesting results from using a comma as to a hyphen to seperate keywords as reccomended and wanted to know which method is more crawler friendly.
Search Behavior | | JHSpecialty0 -
Googles 'freshness' update and how it may affect Estate Agents.
We have some clients who have raised concerns over how this new update will affect them. They are an Estate Agents who regularly update their property portfolio, blogs and news section etc. Can you advise how they may or may not be directly affected? Thank you.
Search Behavior | | SoundinTheory0 -
How is this Dr. Getting a Ranking on a National Site in a Local Listing?
Please follow the link for a visual. Any help would be appreciated. The query I used was "phoenix plastic surgeons". I have never seen a large national site like PlasticSurgery.org Rank in local for a specific Dr. Thoughts? Thanks! 7O1oK
Search Behavior | | Red_Spot_Interactive0