TARGETING MARKETS OUTSIDE THE US
-
i would like to target countries like India, UAE AND Brazil for MODERN LIGHTING for the home or business. What is the best way to go about this.
I also would like to target the LGBT group with this company another specific group to target and market the great product .
-
Hi!
What is your budget? Can you afford to have separate sites in the local languages, on local domains, or do you want to stick to English? That will inform how to proceed.
As for the LGBT community - I assume you mean the domestic community, not the LGBT communities in those countries? I'm sure some online LGBT websites/communities could be targets for mentioning your product, but I'd suggest you carefully analyse the potential ROI. I may be wrong but I am unsure the LGBT community are looking elsewhere to anyone else for lighting, and/or buying different lighting. Something I'd definitely look into before starting to invest time targeting them.
I think a few more details would help answer the question better.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to use the Basic SERP to figure out what keywords to target
I'm looking at the SERP report trying to figure out what keywords I should try to rank for and I am having difficulty understanding if I could be competitive in the space. For example I have a new website that has a PA1 and DA1 rank I plan on developing great content and then working on securing quality backlinks for that content. In order to start this process I'm doing my keyword research and I am finding keywords, both short and longtail that I would like to target via Google Keyword Planner. I'm punching them in to see the competition and SERP. This is where I fall short. How do I use this information to identify or rule out what to pursue. I guess I am looking for some criteria or guide to help me begin to figure out or filter out what is the best keyword to pursue that will give me the best odds of success. If anyone can help me I would be eternally greatfull. We are a small company (startup) and it is up to me to make this work. YES - I have read everything that I can find - guides, and I have not run accross an answer. Thanks in advance
Moz Pro | | DDWeddings1 -
Duplicate Content: Marketing Page / Content Page
So I am getting duplicate content warnings on my website for my pages white paper and webinar video pages. Each white paper / webinar video page is behind a marketing form page that must be filled out. I am getting a lot of warnings that the marketing page and the content page are being picked up as duplicated content. In the past, both the marketing page and the content page were given the same title and url, the body content is not similar. My question: Is the URL / Title similarity enough to set off the duplicate content warnings and would changing one or the other solve the issue?
Moz Pro | | AllMedSeo0 -
SEO Moz analysing US site when I want it to analyse UK site
Hi there, I am trying to analyse the UK version of my website. However as the website is set to redirect people to the most relevant site and SEO Moz is based in the US, it is redirecting all the pages your crawling and therefore analysing US pages. So I am trying to look at the UK homepage but all the factors relate to the US site... Is there a way around this?? Thanks
Moz Pro | | MyTights1 -
How do i target keywords locally
I am working for a cosmetic surgeon with clinics in three geographic places. I would like to give him specific keywords that he can go after successfully. When I use the keyword tool with terms like botox cosmetic staten island or breast augmentation tarrytown, I get competitive rankings like 36% or 37%, but it doesnt tell me if there are only a few searchers doing this per month. In Google's Adwords tool, it thinks that the number fo searchers with these same terms is too small to measure, literally giving me back a dash (= insignificant traffic). However, it I use Google Adwords with more general terms, say breast augmentation surgeon, and get a medium/110 global monthly searches, when I come back to SEOmoz tool and assess the same keyword, I find that the traffic picks up doctor sites in Arizona and elsewhere, where clearly no one who wants cosmetic surgery in new York is going to fly to Arizona for it. So, how do I ensure a balance between targeting too little traffic but including the names of specific towns, and targetting more general terms but not having local prospects. Has anyone tackled this in a specific medical niche?
Moz Pro | | DianeDP0 -
Would someone be willing to site audit us and give us some tips/advice?
Hi, Would someone or a whoever is willing to, help me get me head around what the OSE is telling me? I had a few quotes from firms who used this and they basically tried to sell me the world for £500 a month. So I have done my own SEO over the past 5 months and I think the figures are slowly going up, as are visits and sales (albeit slower than the visits). The site is www.designerboutique-online.com, if anyone is willing to take a look around, throw me some constructive criticism, some praise and some tips/hints etc... that would be great. Our budget is very small, hence the reason for doing it myself, so maybe if I could take some advice and put it into action, I could start making some big changes. Some competitors to compare us with are: www.odsdesignerclothing.com www.tessuti.co.uk www.uniquemenswear.co.uk www.endclothing.co.uk www.psyche.co.uk Thanks Will
Moz Pro | | YNWA0 -
My 2 Target Keywords Rank In Top 10 But Don't Show Up...?
Hi, My 2 target keywords definitely rank in the top 10 in the USA version of Google but they dont show up in SEOMOZ rank checker...I started using SEOMOZ abour a week or so ago and in 2 consecutaive ranking checks they haven't shown up... Market Samurai says they're 4 and 8 respectively, I can see them in the top 10 of Google and various USA proxies show they're in the top 10... Is there a glitch with SEOMOZ or am I doing something wrong? Thanks, James
Moz Pro | | James10 -
SEO Targeting: Ideal monthly keyword search volume?
What's your SEO sweet spot for monthly keyword search volume*? At what volume do you actually expect to see traffic? (I know this depends heavily on competition for said keywords). (*Currently measuring volume via Google AdWords Keyword Tool / SEOmoz keyword difficulty tool. || Comparing exact match and broad match.)
Moz Pro | | JessicaCox0 -
Any ideas about using research tools data to create client interest in dedicating marketing spend on SEO services vs their other current antiquated marketing methods?
I consult in the dental industry. Many professionals in this industry are operating in the dark ages when it comes to marketing. Any ideas about using research tools data to create client interest in dedicating marketing spend on SEO services vs their other current antiquated marketing methods? I am approaching potential clients to pitch SEO. They aren't necessarily seeking SEO services currently but have a strong marketing budget. I would like to use seomoz tools data about their site and competitors as way to show possibilities/potential of SEO services to gain interest in further discussion of SEO benefits.
Moz Pro | | cody_baird0