What is the best way to transfer a sites link juice.
-
We have been building a new website for one of our clients which he wants it to replace an existing website which will be taken down shortly.
The existing site has a reasonable amount of inbound links and we would like to redirect that link juice to the new website, can anyone tell me what the best way to do this would be.
Thanks
Fraser
-
Thanks Gianluca,
We fall under number 4.
-
Hi!
there are several options depending on the situation.
- The new site is essentially redesigned but maintains the URLs structure > the links will still work (I know it is now your situation, but 1 to consider);
- New site, same domain name, same content, but different URLs structure > 301 the old URLs to the matching content new ones via .htaccess (assuming the site is hosted in an Apache environment);
- New site, same domain, different content structure and different URLs structure too > 301 the old URLs to the most related content page of the new site
- New site, new domain name, same content but different URLs structure > as point 2, but in this case you can also use the "Change of Address" option in Google Webmaster Tools (under "Site Configuration"). I think that Bing webmaster central offers a similar option
- New site, new domain name, different content structure and different URLs structure too > as point 3 but with the GWT option too (and maybe BWC as well).
Hope this helps
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Do you disavow all the links on the WhatsApp Gold site?
Do you disavow all the links on the WhatsApp Gold site? https://www.watsabgold.com/
Link Building | | JackBarrie0 -
Submitting pages to google to expidite them finding links to my site
Is it a good practice to submit a page linking to my site to expedite google finding the link or is it better to wait for the google spider to find it? Thanks, Ron!
Link Building | | Ron100 -
HELP - Should I Disavow SEO, Site Analysis, and Website Worth Links?
I have a gadget site and have MANY links to my site from sites that offer web analysis or SEO tools. For example, the site chkme.com has over 1,000 links to my home page. I don't know who they are, why they are linking to my site, and their site is irrelevant to my industry. Should I disavow links from sites like these? My site seems to be linked to from a lot of "website worth" type sites as well. I think I may have been hit with an unnatural site penalty but I do NO blackhat or any type of link building whatsoever. Thanks in advance 😉
Link Building | | Humanovation0 -
GWT Best For Link Checking?
Even though GWT's Links to your site is about a month behind I am finding that it reports new links faster than either OSE or Majestic. Has anybody found anything more current than GWT?
Link Building | | waynekolenchuk0 -
Local service site link building
I have a local service site http://winecountrycarpet.com/ and I have been link building as much as possible for my landing pages (which aren't local to my city, but are within 20 miles). I would like to keep my link building as above board and white hat as possible (so i do a lot of forum sigs and links in do follow forum in my industry) I do not seem to be seeing any results though. My pages are on the first page for their targeted keywords, but I think this has more to do with onsite SEO and non competitive keywords. I am wondering if anyone can recommend any strategies that I might find more effective. I have thought about leaving blog comments on do follow blog's but it just seems so spammy its hard to imagine it working. I am open to any ideas.
Link Building | | ayetti0 -
Image only badges giving link juice!?!?
I see some chatter about badges, but no clear definition. A collegue of mine instituted badges on clients website, but these badges are only an image w/ hyperlink; no textual content. He is confident that this has worked successfully before as a link building strategy, which blew my mind. I thought we needed some text, and obviously optimizes anchor text for biggest benefit. Are these simple badges helpful, or do we need some html in there!? He also routes them through bit.ly to track impressions and clicks.. does that have any effect as well? Thanks!
Link Building | | SwissNinja0 -
News sites can anyone recommend any to gain links
Hi can anyone recommend any news sites that you can gain links from submitting your news. I did find a really good one where you can write a whole news story or share a news story and it generated a lot of traffic but shockingly i have lost the address of the site. Any recommendations would be great
Link Building | | ClaireH-1848860 -
Follow or Nofollow outbound links to resourceful, related site?
As I am going through and redeveloping a website, I am trying to add some external links to resourceful information regarding this page. Should I put a nofollow or follow attribute on these? I am only putting 1-5 links per page to associations and other organizations that would be beneficial to the visitor. I am worried about the number of outbound links causing me to get penalized. Ideas?
Link Building | | TKIGWebTeam0