Best cross linking strategy for micro sites?
-
Hi Guys.
I created a micro site (A design showcase gallery) away from the main website to attract a lot of links in my space from competitors. It works so well it has become a valuable resource in my industry and I believe I will keep it running and adding content to it.
Is the best SEO strategy for the main site simply to link from each page to the main site? Or should I be looking at something else?
Thanks,
Alan
-
Thanks Russ, that's just the kind of information I need to know
If I raise the value of the micro site will it not increase the value of the link? Or again do you not see it being worth the effort?I do not mind being too overt with the link as it has become such a good resource that competitors are linking to it even knowing we are behind it.
Another reason to maintain the site is it generates a lot of good click through traffic.A second related question as I dig into this deeper.
As I mentioned, we received a lot of links from some high value sites to individual sub pages on the micro site. After 6 months, could I look at adding a 301 from those pages to my main site? Maybe a with a duplicate of the original content being linked to...And lastly, a lot of my showcase content is getting copied and pulled into "Best 50..." posts with no link backs. I have emailed and asked with moderate success to get links back.
Has anyone a strategy for increasing back links in a situation like this? Maybe hidden or overt watermarks? (Not too overt or it will lower the value to current visitors).Or perhaps I should be looking at a more radical option of moving the entire micro site into a sub domain or sub directory of my main site...
Sorry for the stream of questions. New to the more technical aspects of SEO and trying to put a strategy around what started on a whim.
-
You really only need 1 link, preferably from the home page. If anything, I would make it look like your main site was just being featured. That being said, it seems like an awful lot of work to get a single link, regardless of whether it had attracted links from your competitors.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Cross Domain Canonicalization for Site Folder
Hello colleagues! I have a client who decided to launch a separate domain so they could offer their content translated for other countries. Each country (except the US/English) content lives in its own country folder as follows: client.com/01/02/zh
Technical SEO | | SimpleSearch
client.com/01/02/tw etc. The problem is that they post the content in US/English on this domain too. It does NOT have its own folder, but exists righth after the date (as in the above example) Oh, and the content is the same as on their "main" domain so google likes to index that sometimes vs. the original client on the domain where we want the traffic to go. SO, is there a way to say "hey google, please index the US content only on the main domain, but continue to index the translated content in these folders on this totally separate domain?" Thank you so much in advance.0 -
Will multiple internal links with the same anchor text hurt a site's ranking?
Hello, I just watched this video from the Google Webmasters channel at YouTube: http://www.youtube.com/watch?v=6ybpXU0ckKQ My question: If a site is built up on subdomains, will linking the different subdomains with exact anchor text hurt the site's ranking? Thanks
Technical SEO | | arnoldwender0 -
Partner Sites
Hi All, Within our company we have a media group that publishes magazines and videos, the sites have footers that link to our shopping site, one of them has 118,459 links to one URL, domain authority 23, and the other 17,726 to seven URLs, domain authority 52, (there are some articles which link organically). My question is are these links because they're from identifiable companies with the same ownership worth keeping or are they detrimental? The site being linked to has a DA of 39 Cheers Stew
Technical SEO | | StewMcG0 -
Our stage site got crawled and we got an unnatural inbound links warning. What now?
live site: www.mybarnwoodframes.com stage site: www.methodseo.net We recently finished a redesign of our site to improve our navigation. Our developer insisted on hosting the stage site on her own server with a separate domain while she worked on it. However, somebody left the site turned on one day and Google crawled the entire thing. Now we have 4,320 pages of 100% identical duplicate content with this other site. We were upset but didn't think that it would have any serious repercussions until we got two orders from customers from the stage site one day. Turns out that the second site was ranking pretty decently for a duplicate site with 0 links, the worst was yet to come however. During the 3 months of the redesign our rankings on our live site dropped and we suffered a 60% drop in organic search traffic. On May 22, 2013 day of the Penguin 2.0 release we received an unnatural inbound links warning. Google webmaster tools shows 4,320 of our 8,000 links coming from the stage site domain to our live site, we figure that was the cause of the warning. We finished the redesign around May 14th and we took down the stage site, but it is still showing up in the search results and the 4,320 links are still showing up in our webmaster tools. 1. Are we correct to assume that it was the stage site that caused the unnatural links warning? 2. Do you think that it was the stage site that caused the drop in traffic? After doing a link audit I can't find any large amount of horrendously bad links coming to the site. 3. Now that the stage site has been taken down, how do we get it out of Google's indexes? Will it be taken out over time or do we need to do something on our end for it to be delisted? 4. Once it's delisted the links coming from it should go away, in the meantime however, should we disavow all of the links from the stage site? Do we need to file a reconsideration request or should we just be patient and let them go away naturally? 5. Do you think that our rankings will ever recover?
Technical SEO | | gallreddy0 -
If I get a natural link for a great site and I have my keyword with anchor text in this link, how should I proceed?
If I get a natural link for a great site and I have my keyword with anchor text in this link, how should I proceed? I need to contact the site and ask to remove the link or request the removal of the anchor text and leave only the site URL? Or yet do not I need to worry about this issue?
Technical SEO | | soulmktpro0 -
Best way to setup large site for multi language
Hello, I am setting up a new site which is going to be very large, over 250,000 products. Most of our customers are in the UK (45%), the rest are from various European countries and the USA. Unfortunately we only have a team of two people writing content for these pages in English. I would value some input on the best way to setup my website structure for ranking. Obviously the best would be individual country oriented domains I.e. domain.fr domain.de domain.co.uk . However we wouldnt have the time to create content for every page and most pages would contain the same content as the English domain. Would I get a penalty for this from google? The second choice is to follow the example of overstock.com and pull in information relating to each country I.e. currency and delivery time. this would be a lot easier but I am concerned that the lack of geo focus would effect my rankings. Does any one have any ideas?
Technical SEO | | DavidLenehan0 -
Nofollow link passing link juice
Can a link which is nofollwed pass link juice ? Please see the discussion at - http://www.seomoz.org/q/if-multiple-links-on-a-page-point-to-the-same-url-and-one-of-them-is-no-followed-does-that-impact-the-one-that-isn-t
Technical SEO | | seoug_20050 -
What is the best top menu linking structure (for SEO) for my site: A or B?
I don't know if these two scenarios are any different as far as SEO is concerned, but I wanted to ask to get an opinion. On my website: http://www.rainchainsdirect.com you can see there is a top menu with "About" "Info" "Questions" etc. Some of these links lead to further pages that are essentially a indeces for multiple further links. My question is: in terms of SEO, is it better to A) have all links (that are now on the pages that the menu links lead to) displayed in a drop down menu directly from the top menu (and bypassing an intermediate page) or B) to have it as it is now where you have to click to an intermediate page (like "rain chain info") to get access to the links (and not have such a large drop down menu) Is there a difference in terms of SEO? In terms of useability it almost seems like a toss up between the two, so if there were better SEO value to one of the other, then I would choose that one. By the way, I know that the way it is structured now is strange, where there is only one drop down that leads to the same page as the top menu item, but that will be fixed, fyi. Thanks!
Technical SEO | | csblev0
