Website Ranking Issue
-
Hi,
We have been performing our own onsite of offsite SEO along with external assistance and have ranked well over the years with minimal impact from Google updates.
Howevr the last so called Panda update has affected us heavily pushing our main phrase 'web design melbourne' from 2nd to 7th where we have been for almost 2 months now on Google.com.au irrespective of onsite or offsite work.
We have been trying to find signs of any onsite, IP, duplicate content, titles or other issues that may be holding us back to no avail. The only flag that Google webmaster tools is showing is a number of bad internal site links, which I think is a glitch with the CMS we are using.
Even the SEO MOZ tool gives us a higher ranking compared to most competitors on page 1 of Google.com.au for our main phrase.
The biggest difference between us and competitors is we chose to target an internal page specific to the topic rather than our homepage. With this sadi we have also reduced our keyword density and content quantity inline with the other sites homepages.
Can anyone help shed some light on this? and perhaps something obvious that we have missed, or where we should be looking?
Thanks.
-
Hi
My tip would be to optimise the alt tag on your 'Simple ID' logo and file directory name (no more than two hyphens to be on the safe side)
and the same for your flash image = turn into a slide show and optimise the alt tags & directory names. Keep them natural.
and compare you and your competitiors inbound links.
-
thanks, reduced title.
top right hand side uses javascript so no flash
will need to investigate broken internal links further. -
Also, you have some characters in your title that shouldn't be there, like "&" and the such. I would try to keep those out of the titles as much as possible.
I would also start becoming heavily involved in social media because I think social media is going to be the SEO of the future...
-
One of the first things I would do it look at is the flash at the top of the page. Does it need to be there? Google is going to see this as something of a wate of space.
I would also then look at standard SEO practices. For example, your page title is 92 characters. Shorten this and dont keyword stuff. Max should be 55-61 characters.
The content looks to be fine on that page so perhaps the internal links are also causing you some problems.
Quite often it is not just one factor, but many smaller ones - do yourself a check list and ensure every 'i' is dotted and every 't' is crossed.
Regards,
Andy
-
-
There are many factors that could be causing this - any chance you can drop yourURL here for us to take a look at?
Regards,
Andy
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Rankings Dropped to Nothing
We're kind of in crisis mode, as our ad revenue is about to take a huge hit. Hoping someone can help me figure out what to do next. Site: https://indoorgardening.com Here's what I did (below) that I think broke things somehow. I'm clearly not an SEO expert but thought I was making things better. And things did improve over the last week or so but then fell apart 2 days ago. 1. Most posts did not have a Yoast focus keyword. I added keyword phrases and used Yoast suggestions to optimize for that and for readability. 2. In some cases I changed post titles to better reflect the keyword phrase. 3. In some cases I changed the slug per Yoast's suggestion and did a 301 redirect from the old slug to the new one. 4. I used Grammarly to fix all spelling, grammar, punctuation, etc. 5. Some Yoast-suggested changes that were made: Image alt tags, subheading structures, adding keyword to subheadings, first paragraph, and meta description, changed sentence length for those over 20 words to clean up the text, added transition words where applicable, reworded passive voice sentences, added internal links when needed, eliminated consecutive sentences (first word), improved Flesch reading ease when necessary. 6. I also added or changed Amazon affiliate links where needed and swapped out images when necessary. Results:
Technical SEO | | Jbyron
I started this project about 3 weeks ago. On 11/29 we had one of our highest traffic days, with 1017 hits coming from Google. On 11/30, 257 hits came from Google, and on 12/1, 3 (three!!) hits came from Google. At this point, 82 of 89 posts have a double green "Good" score in Yoast; 6 are "OK" and 1 does not have a focus keyword designated. Thanks in advance for any help anyone can provide. -John0 -
How do I optimize a website for SEO for a client that is using a subdirectory as a seperate website?
We launched a subdirectory site about two months ago for our client. What's happening is searches for the topic covered by the subdirectory are yielding search results for the old site and not the new site. We'd like to change this. Are there best practices for the subdirectory site Specifically we're looking for things we can do using sitemapping and Webmaster tools. Are there other technical things we can do? Thanks you.
Technical SEO | | IVSeoTeam120 -
Websites that scroll....forever....
I'm seeing more and more websites that have all their content on one page. I came across www.otbthink.com today and am wondering if I'm missing something here. I ask this because I am trying to figure out how to link to their copy writing portion of their website. I have a client that is in their area and needs someone to do some copy writing work for them. All the content there is being served through css. The search engines will see it but how do you optimize for this sort of site? How do you link to a particular section of this site? Am I missing something obvious here? Thanks.
Technical SEO | | DarinPirkey0 -
Unstable ranking
Hello, I own a website wich lately (since like few months ago) have a unstable ranking, I mean that one day I get 800 organic visits (good sells) and then a week when organic visits fall to 700,600,500,400.. then up again Why does this happen? I am lossing ranking :S site : todorepuestoselectro(dot)com Thank you very much im learning a lot here!
Technical SEO | | matiw0 -
Wordpress Website + 404 Errors
Hi everyone, I like to do a bit of auditing for our clients using SEOMoz. Once client that's using a Wordpress website had reported over a couple hundred 404 errors. However, when checking out the links, all the webpages (that I've tested) loaded just fine. Does anyone know why this would be the case? I thought, perhaps, the website might have gone down when it was crawling, but I have no evidence to back this up.
Technical SEO | | ThinkShiftInc0 -
Google does not show my website anymore
Hi All, We developed a new website for the domain: www.instral.com. Before we build the webste, the domain was indexed by google and was showed as first result on a search "Instral". Without a website! Only a super simple hostingprovider webpage. Now, with the new website, all the website pages are found in google from page 7... home page is not even in the results. When i search on "instral.com" in google, it will show my website on first result including homepage. Is there something wrong with the website or DNS settings? Or mabe some other webhosting setting... am i on a blacklist or something? Bing and Yahoo are showing better results (first page). I hope someone can help me out here...
Technical SEO | | extrememedia0 -
What has happened to my page rank
hi my page rank for the site www.in2town.co.uk was page rank four and then last week it went down to page rank 2 and now my page rank is 0. i really do not understand what has happened. can anyone please give me advice on what is happening
Technical SEO | | ClaireH-1848860 -
Google crawl index issue with our website...
Hey there. We've run into a mystifying issue with Google's crawl index of one of our sites. When we do a "site:www.burlingtonmortgage.biz" search in Google, we're seeing lots of 404 Errors on pages that don't exist on our site or seemingly on the remote server. In the search results, Google is showing nonsensical folders off the root domain and then the actual page is within that non-existent folder. An example: Google shows this in its index of the site (as a 404 Error page): www.burlingtonmortgage.biz/MQnjO/idaho-mortgage-rates.asp The actual page on the site is: www.burlingtonmortgage.biz/idaho-mortgage-rates.asp Google is showing the folder MQnjO that doesn't exist anywhere on the remote. Other pages they are showing have different folder names that are just as wacky. We called our hosting company who said the problem isn't coming from them... Has anyone had something like this happen to them? Thanks so much for your insight!
Technical SEO | | ILM_Marketing
Megan0