Website Ranking Issue
-
Hi,
We have been performing our own onsite of offsite SEO along with external assistance and have ranked well over the years with minimal impact from Google updates.
Howevr the last so called Panda update has affected us heavily pushing our main phrase 'web design melbourne' from 2nd to 7th where we have been for almost 2 months now on Google.com.au irrespective of onsite or offsite work.
We have been trying to find signs of any onsite, IP, duplicate content, titles or other issues that may be holding us back to no avail. The only flag that Google webmaster tools is showing is a number of bad internal site links, which I think is a glitch with the CMS we are using.
Even the SEO MOZ tool gives us a higher ranking compared to most competitors on page 1 of Google.com.au for our main phrase.
The biggest difference between us and competitors is we chose to target an internal page specific to the topic rather than our homepage. With this sadi we have also reduced our keyword density and content quantity inline with the other sites homepages.
Can anyone help shed some light on this? and perhaps something obvious that we have missed, or where we should be looking?
Thanks.
-
Hi
My tip would be to optimise the alt tag on your 'Simple ID' logo and file directory name (no more than two hyphens to be on the safe side)
and the same for your flash image = turn into a slide show and optimise the alt tags & directory names. Keep them natural.
and compare you and your competitiors inbound links.
-
thanks, reduced title.
top right hand side uses javascript so no flash
will need to investigate broken internal links further. -
Also, you have some characters in your title that shouldn't be there, like "&" and the such. I would try to keep those out of the titles as much as possible.
I would also start becoming heavily involved in social media because I think social media is going to be the SEO of the future...
-
One of the first things I would do it look at is the flash at the top of the page. Does it need to be there? Google is going to see this as something of a wate of space.
I would also then look at standard SEO practices. For example, your page title is 92 characters. Shorten this and dont keyword stuff. Max should be 55-61 characters.
The content looks to be fine on that page so perhaps the internal links are also causing you some problems.
Quite often it is not just one factor, but many smaller ones - do yourself a check list and ensure every 'i' is dotted and every 't' is crossed.
Regards,
Andy
-
-
There are many factors that could be causing this - any chance you can drop yourURL here for us to take a look at?
Regards,
Andy
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Drop in Rankings
Hello Webmasters, My site has incurred a sudden dip in rankings across sections. We conducted an analysis and have observed the following two major issues: Unnatural Links Penalty: Our site was issued an Unnatural Links Penalty on May 23. Basically, we have both 'http' and 'https' versions of our website registered on Webmaster tools. Initially, the warning showed up on the 'http' version and thus we started a cleanup by extracting the linking domains and have also filed a reconsideration request once all the spammy domains were removed and rightly disavowed. Recently, we got another manual action warning on the 'https' version regarding the unnatural links. So we have started with the cleanup activity right away. While analyzing this issue, we came across another major problem regarding the two versions which is our next concern and is mentioned below. https Canonical Issue: For more insights, we went through our site’s content and found that our website is following the below pattern Our 'http' version of the webpages get 301 redirected to the 'https' version. This 'https' version again has a canonical pointing to the 'http' version thus creating a loop. To conclude, I request your valuable learnings and thoughts on the following: Which of these issues are likely to have affected our website’s ranking Which version is likely to be preferred by Google (https or http) in our case
Technical SEO | | Starcom_Search0 -
RSS feed issue
My Wordpress blog RSS feed is not working correctly and I can't figure why. This is the error I am getting in my sidebar where the RSS feed used to work properly. My Blog is http://www.seadwellers.com/key-largo-diving-blog/ RSS Error: This XML document is invalid, likely due to invalid characters. XML error: not well-formed (invalid token) at line 274, column 32 Any insight would be appreciated greatly! Rob
Technical SEO | | sdwellers0 -
Detailed ranking question for the pros
Hi Community, We've been struggling with the search engine ranking of our SEO optimised homepage for a number of months. I'm going to provide an overview of the page stats in hope that somebody might have a suggestion as to what the problem might be or where we should be focusing our efforts. I have also provided the stats of our main competitor as I have no idea why they are ranking so high based on the stats provided: URL in question: https://mysite.com On Page Grade for our targeted keyword: A Domain authority: 36 Page authority: 45 Root Doman Links: 57 Total Links: 634 SE Ranking: #17 Competitor URL in question: https://competitorsite.com On Page Grade for same targeted keyword: A Domain authority: 32 Page authority: 43 Root Doman Links: 28 Total Links: 919 SE Ranking: #1 Another strange this about our homepage is that a second tier page on our site is actually ranking higher in the search ranking for the Targeted Keyword (#9), even though this page has not been optimised and has an On Page Grade of F. Does anybody have any suggestions of what we might be overlooking or what the issue here might be? -JF
Technical SEO | | ERpro0 -
Website Migration Query
We are going to migrate our site but we cannot do this gradually, so before we complete the whole migration, we were thinking of launching the new site on a sub-domain and gradually redirect traffic to the sub-domain, starting with 10%, moving up steadily so that we then migrate to the new site within four/five weeks. The new site will have a new URL structure on the same domain, with a complete re-design and the IP address will be changing as well, even though the server geographical location will remain the same. a) Should we noindex the new sub-domain while the new site is on trial? b) Are there any other issues we should look out for? Thanks in Advance 🙂
Technical SEO | | seoec0 -
What I doing wrong when trying to search for links from external websites to my website
This is just the little frustrating question nothing important but I’m sure somebody will know the answer. In the white board Friday this week Rand suggested at one point that when you’re searching for results links to your website if you put a - followed by site followed by your url like –site:yourwebsite.com you get the results of pages with links on other websites but excluding your own webpages but it just doesn’t work I get no results just an error message, any idea why? If I remove the - I get tons of results but there on my own webpages……….
Technical SEO | | whitbycottages0 -
Keywords Ranking Dropped
Hi All, One of my website http://www.greenhomepest.com/ were ranking on Google first page for the keywords as mentioned below: pest control in Scottsdale
Technical SEO | | RuchiPardal
pest control in Mesa
pest control in Gilbert
pest control in Tempe
pest control in Peoria
pest control in Queen Creek
pest control in Glendale
pest control phoenix
pest control arizona
pest control az
pest control phoenix az
Pest Control in Chandler But some days before all keywords are disappeared from top 100.I tried to find out the reason but not succeed. Can you please help me to find out the exact reason behind this??0 -
Duplicate Content Issue
Very strange issue I noticed today. In my SEOMoz Campaigns I noticed thousands of Warnings and Errors! I noticed that any page on my website ending in .php can be duplicated by adding anything you want to the end of the url, which seems to be causing these issues. Ex: Normal URL - www.example.com/testing.php Duplicate URL - www.example.com/testing.php/helloworld The duplicate URL displays the page without the images, but all the text and information is present, duplicating the Normal page. I Also found that many of my PDFs seemed to be getting duplicated burried in directories after directories, which I never ever put in place. Ex: www.example.com/catalog/pdfs/testing.pdf/pdfs/another.pdf/pdfs/more.pdfs/pdfs/ ... when the pdfs are only located in a pdfs directory! I am very confused on how to fix this problem. Maybe with some sort of redirect?
Technical SEO | | hfranz0 -
301 Redirect Issue
I'm having an issue with 301 redirects: Let's see if I can verbalize my thoughts on this one... So we just recently moved our site to Wordpress. One of our new 301 commands is redirecting oursite.com/news to oursite.com/blog . However there are other links from our previous site that look like oursite.com/news/XYZ and the issue is that, because wordpress structures its links differently, that URL is not equivalent to oursite.com/blog/XYZ. Instead, it might look something more like oursite.com/blog/yaddayadda/XYZ or something. Does that make sense? The issue is that when I find an old link of ours on google that looks something like "oursite.com/news/XYZ" or "oursite.com/news/ABC" it is automatically replacing "news" with "blog". When I try to go in manually and redirect anything that says "/news/XYZ" to "/blog/yaddayadda/XYZ" it still doesn't work. It still just replaces "news" with "blog." Wow I realize that might not make sense to anyone but if it does - please advise!! Thanks!!!!
Technical SEO | | EntrustSEO0