What is the downside with having too long of a title tag?
-
With Google placing so much relevance on title tags, it seems to help if you mention local cities within your title tag. I'm wondering if the positive of having more keywords in a title tag outweighs the negative of having too long of one?
-
Hi Mark,
In the case of title tag keywords, less is more. The most value is assigned to the first few keywords in the title. If your website is selling apples and you found a niche opportunity with the granny variety in CA, your homepage title tag should look something like:
Granny Apples CA | Your Company.com | Are your green apples safe to eat?
Note the following:
- Keywords come first
- Your company name (branding) comes second
- Promotional copy comes last but still includes keywords
If you want to target cities in CA, it would make sense to make separate, unique landing pages that offer value. You can use cities and state abbreviations in those title tags.
You don't want to devalue the strength of your home page's title tag. Keep it short and to the point, focusing on your main keyword target.
Here's a great best practices guide for title tags.
Just a reminder: click-through rate is very important...keyword stuffing a title tag may "cover your bases" for more keyword targets, but it could be turning away visitors.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Complicated Title Tag Issues. Experts, Please Help!
Hey there Moz community! This is the first time I ask a question here so please forgive me if I miss any forum etiquette. I am managing SEO for an educational site which is built in React Js, and so far much of the job has been keyword research and site optimization. The site still has slow PageSpeed though. The Issues - 4 weeks ago we published 20 or so content pieces, I had pre-prepared title tags and meta descriptions. But when we released the content there was a programming error that made all of the pages show another title tag for all 20 pages instead of the pre-prepared individual title tags. I noticed this after 3 days and the issue was fixed within 6 days, but by then Google had crawled and indexed the pages. And now I can't get Google to change to the pre-prepared tags no matter what I do! I've tried changing the content, changing the URL of one of the pages, and I've sent Google spiders to re-crawl the pages multiple times. The super weird thing is that the correct title tag shows in the 'navigation bar/tabs bar' on google chrome: But NOT when I view the source code for the page: Yesterday I was taking a walk in the park and I just couldn't stop thinking about it (it is really starting to get to me by now since nothing works), so I ran back home and looked closely at one of these pages in the Google search console. And I noticed something I hadn't seen before… BOTH of the title tags can be found in the HTML: Pre-prepared title tag: <title></strong>UK Seat Belt & Car Seat Laws: The Definitive Guide<strong></title> The other title tag (in src section): title=Ace%20The%20DMV%20Permit%20Test%20%26%20Get%20Your%20License Could this be the problem or what do you think? I've understood that Google has automated title tags and that they can choose their own if they think it fits better, but the title tags aren't even close to describing the topic as it is now so it doesn’t make any sense. All answers are greatly appreciated! Your advice is life-saving for a learner like me. P.S. I love SEO but it can be very frustrating sometimes! Thank you very much, Leo
Intermediate & Advanced SEO | | Leowa0 -
How does Google handle fractions in titles?
Which is better practice, using 1/2" or ½"? The keyword research suggests people search for "1 2" with the space being the "/". How does Google handle fractions? Would ½ be the same as 1/2?
Intermediate & Advanced SEO | | Choice2 -
H3 Tags - Should I Link to my content Articles- ? And do I have to many H3 tags/ Links as it is ?
Hello All, On my ecommerce landing pages, I currently have links to my products as H3 Tags. I also have useful guides displayed on the page with links useful articles we have written (they currently go to my news section). I am wondering if I should put those article links as additional H3 tags as well for added seo benefit or do I have to many tags as it is ?. A link to my Landing Page I am talking about is - http://goo.gl/h838RW Screenshot of my h1-h6 tags - http://imgur.com/hLtX0n7 I enclose screenshot my guides and also of my H1-H6 tags. Any advice would be greatly appreciated. thanks Peter
Intermediate & Advanced SEO | | PeteC120 -
Https://www.mywebsite.com/blog/tag/wolf/ setting tag pages as blog corner stone article?
We do not have enough content rich page to target all of our keywords. Because of that My SEO guy wants to set some corner stone blog articles in order to rank them for certain key words on Google. He is asking me to use the following rule in our article writing(We have blog on our website):
Intermediate & Advanced SEO | | AlirezaHamidian
For example in our articles when we use keyword "wolf", link them to the blog page:
https://www.mywebsite.com/blog/tag/wolf/
It seems like a good idea because in the tag page there are lots of material with the Keyword "wolf" . But the problem is when I search for keyword "wolf" for example on the Google, some other blog pages are ranked higher than this tag page. But he tells me in long run it is a better strategy. Any idea on this?0 -
How long does google index old urls?
Hey guys, We are currently in the process of redesigning a site but in two phases as the timeline issues. So there will be up to a 4 week gap between the 1st and 2nd set of redirects. These urls will be idle 4 weeks before the phase content is ready. What effect if any will this have on the domain and page authority? Thanks Rob
Intermediate & Advanced SEO | | daracreative0 -
Why does Google show Titles different than the coded titles?
Hi, I've noticed that on many pages Google shows on the SERPS titles that he chose for me and not necessarily the ones coded in the Title tag (usually small difference like adding suffix etc.). Why is that? Thanks
Intermediate & Advanced SEO | | BeytzNet0 -
Alt tags
What options do I have if all my images are pulled in by tags background images? It's a customized CMS and the designer put all images in the CSS so he would have more control over image size. I would like to somehow add description elements to the alt tags Thank, Eric
Intermediate & Advanced SEO | | SeaDrive0 -
"Duplicate" Page Titles and Content
Hi All, This is a rather lengthy one, so please bear with me! SEOmoz has recently crawled 10,000 webpages from my site, FrenchEntree, and has returned 8,000 errors of duplicate page content. The main reason I have so many is because of the directories I have on site. The site is broken down into 2 levels of hierachy. "Weblets" and "Articles". A weblet is a landing page, and articles are created within these weblets. Weblets can hold any number of articles - 0 - 1,000,000 (in theory) and an article must be assigned to a weblet in order for it to work. Here's how it roughly looks in URL form - http://www.mysite.com/[weblet]/[articleID]/ Now; our directory results pages are weblets with standard content in the left and right hand columns, but the information in the middle column is pulled in from our directory database following a user query. This happens by adding the query string to the end of the URL. We have 3 main directory databases, but perhaps around 100 weblets promoting various 'canned' queries that users may want to navigate straight into. However, any one of the 100 directory promoting weblets could return any query from the parent directory database with the correct query string. The problem with this method (as pointed out by the 8,000 errors) is that each possible permutation of search is considered to be it's own URL, and therefore, it's own page. The example I will use is the first alphabetically. "Activity Holidays in France": http://www.frenchentree.com/activity-holidays-france/ - This link shows you a results weblet without the query at the end, and therefore only displays the left and right hand columns as populated. http://www.frenchentree.com/activity-holidays-france/home.asp?CategoryFilter= - This link shows you the same weblet with the an 'open' query on the end. I.e. display all results from this database. Listings are displayed in the middle. There are around 500 different URL permutations for this weblet alone when you take into account the various categories and cities a user may want to search in. What I'd like to do is to prevent SEOmoz (and therefore search engines) from counting each individual query permutation as a unique page, without harming the visibility that the directory results received in SERPs. We often appear in the top 5 for quite competitive keywords and we'd like it to stay that way. I also wouldn't want the search engine results to only display (and therefore direct the user through to) an empty weblet by some sort of robot exclusion or canonical classification. Does anyone have any advice on how best to remove the "duplication" problem, whilst keeping the search visibility? All advice welcome. Thanks Matt
Intermediate & Advanced SEO | | Horizon0