Is IP tracking of visitor allowed?
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Hi,
Google Analytics does not provide IP addresss of the visitors. What if i develop some in-house tracking mechanism to do so? Is it allowed or will Google penalize me if it comes to know about it?
Thanks
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Rik, do you have any information about business versus individuals? And what country are you referring to?
At the very least, you'd want to have this covered in your privacy policy, and make sure (like Adam points out) that you're not violating any other policy by mixing data.
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There are many services out there to do this and my understanding is it is fine to track IP of businesses but not individuals.
This means that if you have a B2B service you can potentially get leads from IP tracking.
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You can track IP addresses independent of Google Analytics, but you may not associate or mix your Analytics data with the IP addresses you track.
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