What are the different tactics for getting ranked/ included in Google finance searches such as http://www.google.com/finance/company_news?q=NASDAQ:ADBE
-
I don't know what ranking factors they are using for this feed. The results vary greatly from a search done at google.com or google.com/news and google.com/finance
I'm working with a website that regularly publishes finance-related news and currently gets traffic from google finance. I'm wondering what we can do to optimize our news articles to possibly show more prominently or more often.
Thanks
-
Monica,
Thanks so much for your help. I was having trouble finding any further information through my own research, maybe I can get some clues from Google News. I will also be experimenting and maybe can share my findings.
I appreciate it
-Joe
-
Hi there,
I asked quite a few people, including some SEO's from the most prominent financial news publishers in the country. Unfortunately nobody has researched Google Finance at that granular level. It was described as an "algo overlay", using News as the foundation. The best recommendation I can provide is that you could do your own brief analysis of 200-300 stories on Finance, and look for attributes that correlate between them.
Sorry this isn't specifically answering your questions, but we would certainly welcome any research. Good luck!
-
Hi there,
I asked quite a few people, including some SEO's from the most prominent financial news publishers in the country. Unfortunately nobody has researched Google Finance at that granular level. It was described as an "algo overlay", using News as the foundation. The best recommendation I can provide is that you could do your own brief analysis of 2-300 stories on Finance, looking for attributes that correlate between them.
Sorry this isn't specifically answering your questions, but we would certainly welcome any research. Good luck!
-
Hi there,
Didn't want to leave you hanging, looking into a few things and will get back to you!
-
Hi Monica,
Thanks for your response. We've already done all of your suggestions, and I have a few follow-up questions:
In addition to getting generally better uptake into Google Finance, a few specific questions are:
1. What determines the set of companies that GF associates with an article? Any suggestions for keywords in the metadata or text of the article?
2. What determines how long the article stays on the feed on the right-hand side of GF? We think it's a function of our site's reputation, the clickthrough rate on the article title, and the frequency of competing articles on the company. We often see our articles appear on GF but last only a few minutes.
3. How long must the article be? When we write articles less than ~300 words they don't appear on GF, but other sites regularly have much shorter articles in GF. -
Hi there,
Submitting to Google Finance has the same requirements for Google News, including unique URL structure (incorporating 3 digits), creating permanent URLs (no overwriting), and that the content is updated every day. You also should submit the site as content for Google News.
If you haven't already, creating a Google News Sitemap is also on the top of the list, which helps Google gain access to news articles a lot more efficiently. Although Google notes that it "does not favor sites that use New Sitemaps", I find it useful simply because it also creates a separate tab in Webmaster Tools, making troubleshooting a lot easier.
I hope this helps point you in the right direction!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
My website is my name. Overnight it went from being the number one google search to not showing up at all when you google my name. Why would this happen?
I built my website via square space. It is my name. If you google my name it was the number one hit. Suddenly 2 weeks ago it doesn't show up AT ALL. I went through square spaces SEO check list, secured my site etc. Still doesn't show up. Why would this happen all of the sudden and What can I do? Thank you!
Intermediate & Advanced SEO | | Jbark0 -
Google image search
How does google decide which image show up in the image search section ? Is is based on the alt tag of the image or is google able to detect what is image is about using neural nets ? If it is using neural nets are the images you put on your website taken into account to rank a page ? Let's say I do walking tours in Italy and put a picture of the leaning tower of pisa as a top image while I be penalised because even though the picture is in italy, you don't see anyone walking ? Thank you,
Intermediate & Advanced SEO | | seoanalytics1 -
Orphan Duplicate is created as Subdomain in Google Search
We noticed that some of our results on google for the blog are also come up with subdomain that is not linked from anywhere on the website. For example: SUBDOMAIN1.website.com/blog/content.html -> it redirects to website.com/blog/content.html SUBDOMAIN1 is not linked anywhere on the website. How did the google find it in the first place? Why does it still keep it in the search results? How do you get rid of it?
Intermediate & Advanced SEO | | rkdc0 -
How to rank my website in Google UK?
Hi guys, I own a London based rubbish removal company, but don't have enough jobs. I know for sure that some of my competitors get most of their jobs trough Google searches. I also have a website, but don't receive calls from it at all. Can you please tell me how to rank my website on keywords like: "rubbish removal london", "waste clearance london", "junk collection london" and other similar keywords? I know that for person like me (without much experience in online marketing) will be difficult task to optimize the website, but at least - I need some advices from where to start. I'm also thinking to hire an SEO but not sure where to find a trusted company. Most importantly I have no idea how much should pay to expect good results? What is too much and what is too low? I will appreciate all advices.
Intermediate & Advanced SEO | | gorubbishgo0 -
Visibility for https://goo.gl/gJH7eh
Hi Mozzers, I am wondering if anyone can help me with the following. At the start of May this year we really lost visibility for the homepage of this site https://goo.gl/gJH7eh. This was particularly noticeable by tracking rankings for the term 'oak furniture'. We previously ranked on page 1 for the term 'oak furniture', but since May the homepage has struggled to make the top 100 positions for this term. We're confident that we have done everything within Google's guidelines, but it seems something is really holding the homepage back. The site ranks on page 1 for 'oak furniture' on Bing. The site had previously had a manual penalty for unnatural links (warning received several years ago). These links had a particular emphasis on using the anchor text 'oak furniture'. When we took over the site we did an extensive link clean up and disavow and managed to get the penalty removed at the end of October 2013. Any help would be greatly appreciated. Karen
Intermediate & Advanced SEO | | OFS0 -
Help! The website ranks fine but one of my web pages simply won't rank on Google!!!
One of our web pages will not rank on Google. The website as a whole ranks fine except just one section...We have tested and it looks fine...Google can crawl the page no problem. There are no spurious redirects in place. The content is fine. There is no duplicate page content issue. The page has a dozen product images (photos) but the load time of the page is absolutely fine. We have the submitted the page via webmaster and its fine. It gets listed but then a few hours later disappears!!! The site has not been penalised as we get good rankings with other pages. Can anyone help? Know about this problem?
Intermediate & Advanced SEO | | CayenneRed890 -
How Do You Remove Video Thumbnails From Google Search Result Pages?
This is going to be a long question, but, in a nutshell, I am asking if anyone knows how to remove video thumbnails from Google's search result pages? We have had video thumbnails show up next to many of our organic listings in Google's search result pages for several months. To be clear, these are organic listings for our site, not results from performing a video search. When you click on the thumbnail or our listing title, you go to the same page on our site - a list of products or the product page. Although it was initially believed that these thumbnails drew the eye to our listings and that we would receive more traffic, we are actually seeing severe year over year declines in traffic to our category pages with thumbnails vs. category pages without thumbnails (where average rank remained relatively constant). We believe this decline is due to several things: An old date stamp that makes our listing look outdated (despite the fact that we can prove Google has spidered and updated their cache of these pages as recent as 2 days ago). We have no idea where Google is getting this datestamp from. An unrelated thumbnail to the page title, etc. - sometimes a picture of a man's face when the category is for women's handbags A difference in intent - user intends to shop or browse, not watch a video. They skip our listing because it looks like a video even though both the thumbnail and our listing click through to a category page of products. So we want to remove these video thumbnails from Google's search results without removing our pages from the index. Does anyone know how to do this? We believed that this connection between category page and video was happening in our video sitemap. We have removed all reference to video and category pages in the sitemap. After making this change and resubmitting the sitemap in Webmaster Tools, we have not seen any changes in the search results (it's been over 2 weeks). I've been reading and it appears many believe that Google can identify video embedded in pages. That makes sense. We can certainly remove videos from our category pages to truly remove the connection between category page URL and video thumbnail. However, I don't believe this is enough because in some cases you can find video thumbnails next to listings where the page has not had a video thumbnail in months (example: search for "leather handbags" and find www.ebags.com/category/handbags/m/leather - that video does not exist on that page and has not for months. Similarly, do a search for "handbags" and find www.ebags.com/department/handbags. That video has not been on that page since 2010. Any ideas?
Intermediate & Advanced SEO | | SharieBags0 -
How Google Adwords Can Impact SEO Ranking ?
Hi SEO Gurus, I have a question. How Google Adwords Can Impact SEO Ranking ?
Intermediate & Advanced SEO | | Webdeal
Positive , negative or neutral impact? I will appreciate if you will provide detailed answer Thank you for your time webdeal0