Beaten in SERP's by a site going 'all in' on 2 keywords in their anchor text profile.
-
I would like to get peoples thoughts on putting 80% of your anchor text links in just 2 keywords vs a nice spread of branded and longtail keywords.. like I am.
recently fell off the first page for a key SERP.. and the site in P10 has gone nuts on just that two keyword's..
I know we have a good site onpage/ conversion / low bounce rate page views etc.. Pretty sure we get more traffic than them.
Seems that this obvious bloated anchor text profiling has worked for them though..
What do you guys think/know?
-
I'm guessing they must have some pretty authorative links to over-rule the fact that their link profile is like that.
-
Right. The more competitive the more shuffle you'll see.
-
Sounds like a reasonable deduction.. we were P7 for this now P13.. thats quite a drop, but to be fair I have left this SERP alone for the last 7 weeks or so and it is competative.
-
Keyword stuffing is rarely a good idea as it's both annoying for a reader / user of a website and a commonly flagged spam technique.
1.10 is a tricky ranking because you do get some boost from being at the bottom of the page but there's a high likelihood of getting shuffled out of that position. I 'd recommend not worrying so much about who is currently in 1.10 and go after the link profile of the top 5 in that SERP. It sounds like you're in a good place in terms of conversion, so really it's a matter of building your brand / backlinks.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
A semi client of mine reached out to me recently that another site scraped his whole site and traffic dropped significantly.
Someone that reaches out to me on occasion for help but is mostly an SEO DIYer recently had his site copied completely and his traffic dropped significantly immediately after. I have never had a client experience this in the past. Does anyone have suggestions or expertise on this? See his question and what he has done below. Jeremy This site scraped my credit site. Its appearance coincides with a dramatic sitewide decrease in Google traffic.I submitted a takedown request by paying this company $200. No results yet. My hosting company also placed blocks on the site HTML which pings my server for CSS and picture files. My Google Webmaster tools account shows inbound links coming from the copycat. Is there something more I should be doing? Copy Site: http://masqueros.com/Real Site: https://www.savvyoncredit.com/
White Hat / Black Hat SEO | | jeremyskillings0 -
Silo architecture and PR dilution! What's real?
Hi all, Today I have gone through this "Silo" concept where we need to build 2nd hierarchy level pages and then lower hierarchy pages further to rank good for related terms of "keyword(s)". But I wonder, is it real? the so called Silo structure? Google may consider that we are trying trick if we create multiple pages (doorway pages) targeting same keyword. And one of my competitors is having too many 2nd hierarchy level pages against this Silo structure and even the homepage rank may dilute by contributing to the so many pages. But their web pages rank good for the keywords they chosen by creating multiple landing pages. These are contrary to each other. How it works in real? Thanks
White Hat / Black Hat SEO | | vtmoz0 -
Traffic going down in all sites in a niche
Hello, A client has three Ecommerce sites in a niche. Because of competition and a (possibly) non manual penalty due to doorways and paid links (though I think it's mainly competition too) our traffic is going down. What are the keys to increasing traffic at this point. Feel free to include tricks that cost money. A Hrefs (I love Moz though!) has some neat content tricks. Please give me the best tricks in the industry to increase traffic. We're adding content to the main site of the three and maybe that's what to focus on, but we're having trouble driving serious traffic with the content. We need serious traffic. We are experts in our field and capable of almost anything as far as information goes in our field. Thanks.
White Hat / Black Hat SEO | | BobGW0 -
Paid Link/Doorway Disavow - disavowing the links between 2 sites in the same company.
Hello, Three of our client's sites are having difficulty because of past doorway/paid link activity, which we're doing the final cleanup on with a disavow. There are links between the sites. Should we disavow all the links between the sites? Thank you.
White Hat / Black Hat SEO | | BobGW0 -
Keyword stuffing?
Hi Guys, I'm working on an site which faces some ranking problems. Although some of the problems have been mapped and will get fixed in the future I’m wondering if you could give me an second opinion on the amount of keywords used on the website. Although the texts reads “OK” I’m wondering if the site could experience negative influences of the amount of keywords used. Website: http://premium-hookahs.nl/ Main keyword: waterpijp / shisha Besides the general keyword the secondary keywords get used a lot on category and product pages. I would love to hear your opinion!
White Hat / Black Hat SEO | | Bob_van_Biezen0 -
Question #1 - My Cherry's Popped!
I recently acquired rights to a URL that is one of our keywords. Instead of developing a landing page with that URL and then only linking it back to the company root, I was thinking about adding a link within the company's global nav that pushes to this new URL (and new page content of course). Are there any Pros or Cons to doing it that way? Thank you so much!
White Hat / Black Hat SEO | | GladdySEO0 -
Whatever Happened to Text Link Ads?
I've searched the web for any objective articles, good or bad, written about Text Link Ads or Text Link Brokers written in the past two years. Other than the occasional discussion board question, SEOs are silent about these services. I know back in 2006, Rand looked upon them almost favorably. But what has happened since then? Is there any legitimate use for these services anymore (as a link builder)?
White Hat / Black Hat SEO | | 1000Bulbs0 -
So what's up with UpDowner.com?
I've noticed these guys in link profiles for several sites I manage. They'll usually show up around 1,000-10,000 times in the backlink profile. From what I can tell they index websites, build up keyword relationships, and then when you search for something on their site (e.g. poker) they'll present a list of related sites with stats about them. The stats seem to be yanked straight from Alexa. Where the backlink comes from is that every time 'your' site shows up for a search result they'll put a little iframe that contains your site. This means if your site's name/keywords are pretty broad, you could be showing up thousands and tens of thousands of times as being linked from these guys on their pages that Google indexes. And Google indexes, boy do they ever. At the height, they had over 53 million pages indexed. That has apparently shrunk now to around 25 million. I believe their strategy is to generate a crap-load of automated content in the hopes they can cash in on obscure long tails. So my questions for you guys are: Are you seeing them in your backlinks too? Should I block their spider/referrers? What is their deal man?
White Hat / Black Hat SEO | | icecarats0