What are the differences between Google SEO and Bing SEO?
-
I came across this question on why the poster's rankings in Bing/Yahoo were so much lower than his rankings in Google. One of the links responded with was a presentation Rand gave about the difference in ranking elements of Google and Bing.
My purpose for looking into this is to boost rankings in Bing to be more in line with my Google rankings. My takeaways from Rand's presentation were that Bing likes shorter URLs than Google and it's better to have more links from more root domains with more precise anchor text.
Unfortunately this presentation was given at last year's SMX Advanced and is almost a year old. Since then Microsoft has been accused of basically scraping the Google SERPs and Google unleashed at least two maybe three rabid Pandas. Needless to say the environment has changed.
So my question is for those people who are happy with how they rank in Bing: What SEO factors are you seeing make a bigger impact in Bing vs. how they impact your Google rankings?
-
winner, winner, chicken dinner. Interesting article. Anyone have experience testing these? Bing/Yahoo can definitely be worth it to my sites & clients if the keywords are broad enough. I've also noticed how my Google & bing/yahoo results only have loose correlation. Interesting to see if I can boost bing w/o trashing G results
-
Here's a little somethin' of what I'm lookin' for...
http://www.searchenginejournal.com/bing-rankings-cheat-sheet/29847/
-
I can speak for New Zealand. Google dominates 90% of SE traffic. The rest scrap it out after that.
-
It's interesting to note that not all of the percentage points Google is losing are going to Bing and Yahoo. Hmm...
-
Ah okay... I guess you never know what could happen... Microsoft are pretty wiley lol
Found this for the UK: http://theeword.co.uk/seo-manchester/google_retains_top_spot.html
Looks like it's still hovering around the 90% mark to the big G over here.
-
Bing has gone from about 25% in December to 30% in March here in the States. Google is still on top but with Bing gaining as much as it is anything that helps there will bring incremental results... which is my reason for starting this discussion!
-
Ranking well on Bing and Yahoo has in the recent past brought us next to nothing... I know I'm still meant to try for all but I only really focus on Google now. Like you said Barry, in the UK pretty much everyone uses Google... yeah what are the latest figures? I know it was well over 90% a while ago.
-
I'd take a "Good for Google AND Bing" approach and focus on getting links from a more diverse set of root domains as that will hep rankings in both. Shortening your URLs may help, but it's also going to require changing your site, redirection, canonization, and all the things that go with that. If you have any advertising data via Bing, that can also help you with some content creation that may do better there (in terms of conversion). Again, even on my sites that should be better tailored to the niche's Bing has been growing in, Google is delivering the lion's share of traffic, like 20 to 1.
-
Interesting. I need to watch that presentation. I'm wondering if the shorter url thing is significant. My urls are long and I don't do well at all in BING.
-
I'm going to hijack your question a little bit, sorry, but I was wondering what sort of people are getting traffic through Bing to make it worthwhile?
I've been first in Bing and some local Yahoo sites and still get negligible traffic versus being anywhere on page 1 in Google.
Actually, scratch that. I guess US facing companies where Bing has a bigger share as opposed to my Europe facing operations
Anybody got the latest figures on search engine share by territory?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
SEO Benchmarks for Healthcare Vertical
Hey All, I have a healthcare client that is particularly interested in benchmarking their organic traffic and other organic KPIs against the industry as a whole. Does anyone know of any great resources that show SEO benchmarks broken out by vertical? Thank you! Rachael
Algorithm Updates | | FullMedia901 -
Wrong Google pin locations
Did something happen recently that would affect pin locations on Google Maps? I've been updating Google Places pages, but not touching the address or pins - but I received a phone call from one of my locations that their pin location changed in the past month and now it is wrong. Meanwhile, another department recently had MomentFeed update the pins for accuracy. Thoughts?
Algorithm Updates | | SSFCU0 -
Is there any SEO value to Infographs?
I purchased Piktochart to make what they said were SEO friendly infographs. Hearing conflicting responses on the SEO value I figure I should ask SEO's. The program is easy and you can download as an XML. Any responses are welcome Thank You
Algorithm Updates | | polarking0 -
Google Places/Points of Interest Rankings?
Does anyone have an idea on how Google ranks or determines the 'Points of Interests' that come up when searching about places/cities?
Algorithm Updates | | CarlLarson0 -
Google Places Rank Replacement
Hi Guys We have recentley done work for a client where they ended up position 1 for their chosen keyword, which was great. Since then there rank has changed and they are now first in google places rank but not on organic search at all, where as before they were on both? Any suggestions on why this may have happened? Not to sure at why google would have replaced the organic rank with the places rank? Cheers Chris
Algorithm Updates | | MiracleCreative0 -
Has there been a Google change in the last 24 hours?
We have come in this morning to find our site (paydayuk.co.uk) has suddenly disappeared from their SERPs, we have consistently been ranking in the top 5 for a wide range of search terms but now do not even appear for our brand name of Payday UK where we have been first for many months. Our site is still indexed and we have made no changes for a while as any SEO work is waiting on completion of a CMS system. Looking in https://groups.google.com/a/googleproductforums.com/forum/#!categories/webmasters/crawling-indexing--ranking and there seem to be a lot of people having the same issues but as of yet no answers. I'd also like to add we don’t use black hat techniques so we really don’t understand why we have been penalised. Can anyone help please?
Algorithm Updates | | Sarbs0 -
SEO ranking factors
Hello I am reading SEO ranking factor (very good informations) and I want to ask: what does it mean: of linking C bloks to page I think that: how many(#) links from the same server (C block) links to your homepage or some pages of your web... of linking IP adresses to page how many web links are going to my web and every links are from another server. if I understand it good, it is no different between, if you have links from webpages in one server (one C block) or from webpages on another servers as your web is, because both correlation is 0.25... THX Could anybody expalin me, what does it mean: # of External Links w/ Partial Match Anchor Text http://www.seomoz.org/article/search-ranking-factors#metrics-5 The number of external links and all these external links contain partial match anchor text from my query: (I am finding in Google "tennis" and see in SERP domain www.usta.com. # of External Links w/ Partial Match Anchor Text: tells me the number how many external links contain partial match anchor text "play tennis, tennis school, tennis info..."? )
Algorithm Updates | | PeterSEO0