Exact keyword or partial match?
-
Hello, SEOmoz
What would you chose for your keywords for on page optimization:
-
sterling silver necklaces
-
sterling silver necklaces, silver necklaces
I am thinking that choice #1 would full fill it's duty, because all key words are there already, am I right?
-
-
Silver necklaces...then create content pages opt'ing for other versions of the keyword set.
-
The term "sterling" adds specificity to your somewhat broad search term "silver necklaces".
If you have a lot of domain authority and, thus, can compete for broad terms like "silver necklace", then choose option #3 and optimize for "silver necklaces". (Yes, I know you didn't provide option 3).
If you don't have the authority, go with option #1 because it is more specific and, therefore, less competitive.
I'd opt out of #2 altogether.
Good luck!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Homepage and keywords
hello, another problem i am facing is that if i see in my rankings over 90% of keywords are connected with my home page. When i go to moz pro in Page Optimization Score wanting to optimize the page to rank better there are some propositions the issue is that it is impossible to have over 100 keywords in home page title to optimize it better for each one of these. I have more specific build more specific sites for many of these keywords in the site but google continues to rank all those keywords for the home page and not for the more specific page that could also be optimized for every keyword it deals with. In adition the question i posted in moz with url: https://moz.com/community/q/greek-language-distinctiveness is also mainly connected with above issue. Please help thanks
On-Page Optimization | | anavasis0 -
Am I spamming my Keyword?
Hi All I am trying to rank my site for many key phrases but the pretty much always contain the word "Sussex" The biggy with a lot of competition is "Caterers Sussex" and similar variations when I view source on their page I find that Gastro catering's code uses "sussex" 92 times in it code. My site www.SussexChef.com uses the word "Sussex" 590 times, the competitors site mentions the word less in its code and is dominant for all my desirable key words. Am I spamming my keyword by using Sussex too often when naming my image file? Is there anything in this or am I barking up the wrong tree? Thanks for your help Ben
On-Page Optimization | | SussexChef830 -
Content Optimization - Multiple Keywords or One?
I have three web pages I'm trying to increase traffic to (and thus conversions). I've carefully researched and selected 15 keywords. There's about 3-5 keyword groupings that are similar enough so I can optimize each page with all of them (for example - autobody, dent repair, scratch repair). I see a couple ways to approach optimizing the pages: select one main keyword to put in the header and support it with the other 2-4 keywords in the content body select 3-5 keywords and evenly optimize the page for each (several headers and sections about each) pick one keyword per page I'm constrained to three web pages since it's a clients website. Otherwise I'm guessing the best method would be to create content for each keyword in something like a blog. I basically see the pros and cons as this: including multiple closely related keywords on a page will bring more traffic and thus overal conversions; however it will take longer to rank for those keywords. Focusing the content on one keyword will increase conversion rate and take a shorter time to rank that page since it's more focused, but less overall traffic and conversions. With the page number constraint and increasing conversions being the goal of optimization, what are your thoughts on the pros and cons of each choice?
On-Page Optimization | | reidsteven750 -
The word "in" between 2 keywords influence on SEO
Does anybody know when you have the word "in" between two keywords has this a negative influence in Google? For example: "Holiday Home Germany" is the search term in Google
On-Page Optimization | | Bram76
"Holiday Home in Germany" as h1 on our website or do we have to use "Holiday Home Germany" on our website?0 -
Keyword distribution in the whole site
I've been taught during a SEO course that the whole site has to contain the chosen keywords with a fixed proportion of optimized pages, that should be like this: 50% of pages optimized on the most relevant keyword (just one keyword) 25% of pages optimized on secondary kewords (depending on the size of the site, could be a few pages for each secondary keywords) 25% of pages on long tail keywords. the teachers was a very respected SEO professional, but I've never seen this strategy anywhere in other articles or SEO guides. what do you think about it?
On-Page Optimization | | DavideM
It's true that it brings visibility for the top keyword?
does it lead to cannibalization?
what others strategy do you use?0 -
Home Page Keyword Retargeting
Hi Guys! I have a question regarding the risk of **re-targeting **your homepage to another **keyword. ** To give a little background: I am working on a clients site that targets a keyword we initially thought during the keyword research phase, would be an appropriate target. What we found out is that it is not. Everything in analytics points to this keyword not performing well. We now want to re target the homepage to another keyword target. My questions are: How risky is it to do this given we have already done a fair amount of link building to the home page with anchor text from the initial keyword target? Will this look suspicious to google? What sort of things should we consider before moving forward with this change?
On-Page Optimization | | gravityseo0 -
301 redirect and then keywords in URL
Hi, Matt Cutts says that 301 redirects, including the ones on internal pages, causes the loss of a little bit of link juice. But also, I know that keywords in the URL are very important. On our site, we've got unoptimized URLs (few keywords) in the internal pages. Is it worth doing a 301 redirect in order to optimize the URLs for each main page. 301 redirects are the only way we can do it on our premade cart For example (just an example) say our main (1 of the 4) keywords for the page is "brown shoes". I'm wondering if I should redirect something like shoes.com/shoecolors.html to shoes.com/brown-shoes.html In other words, with the loss of juice would we come out ahead? In what instances would we come out ahead?
On-Page Optimization | | BobGW0 -
Singular X Plural on keywords
Hi there... I´s always confused about which one should I focus, keywords in singular or plural. Some says: "look at Google Insight and look which one has more traffic", other says "go for the plural, because you´ll get both keywords at the same time (ex: dogs and _cat_s). Which one is the right way ?
On-Page Optimization | | e-Lustre1