Exact keyword or partial match?
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Hello, SEOmoz
What would you chose for your keywords for on page optimization:
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sterling silver necklaces
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sterling silver necklaces, silver necklaces
I am thinking that choice #1 would full fill it's duty, because all key words are there already, am I right?
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Silver necklaces...then create content pages opt'ing for other versions of the keyword set.
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The term "sterling" adds specificity to your somewhat broad search term "silver necklaces".
If you have a lot of domain authority and, thus, can compete for broad terms like "silver necklace", then choose option #3 and optimize for "silver necklaces". (Yes, I know you didn't provide option 3).
If you don't have the authority, go with option #1 because it is more specific and, therefore, less competitive.
I'd opt out of #2 altogether.
Good luck!
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