Recently revamped site structure - now not even ranking for brand name, but lots of content - what happened? (Yup, the site has been crawled a few times since) Any ideas? Did I make a classic mistake? Any advise appreciated :)
-
I've completely disappeared off Google - what happened? Even my brand name keyword does not bring up my website - I feel lost, confused and baffled on what my next steps should be. ANY advice would be welcome, since there's no going back to the way the site was set up.
-
Well I'd say that the nonindex issue Gareth pointed out, and the major markability error I discovered are your two biggest concerns initially. But yeah, once the dust settles, the other issues I point out are all a concern. Unique content that's specific to each page is quite important to long term SEO success.
-
Wow Alan - I'm surprised at how quickly you were able to find so many issues -- HUGE thank you!!!! Egad I had no idea about this stuff - especially the videos - I wrongly assumed that because the videos are stored on the backend in a single location, that having them placed in multiple areas was fine. I cannot thank you enough for pointing these errors out -- I really appreciate your expert advice!
-
Once you fix the noindex, here's some other stuff. It's a "quick hit - what stands out" kind of an audit to see if there are any really obvious red flags.
1. Odd Links
Looking at the source of your POS Nightclub and Bar page I found some odd things going on related to links. Specific examples:
A) You've got a link off to the right side of the page just under the main navigation bar (under the "News" link). This link is titled "News" and it rotates different links to different news items. One of them goes to a site called Spoke.com and the rest go to other DInerware.com pages.
Each of these links has a link "title" attribute that appears to contain the intro text of whatever it's pointed to. The problem here is it's significantly filling content at the source level that's totally irrelevant to the page. If this is happening on the entire site,there's a lot of topical dilution.
While this issue itself shouldn't be a problem big enough to be concerned with, I do believe its harming your sites quality from a topical perspective. And since this is stuff only search engines see, or is only seen when hovering over whatever individual article is viewed in the rotator, it's not good to have so much content there. Not good at all.
Also, the Spoke directory isn't exactly a high quality directory. So linking there isn't helping your site's perceived trust aspects.
2. Apparent mass repetition of video content
Am I correct in that you've got some videos posted to multiple pages of the site? Causing serious duplicate content problems? Many pages seem to have almost no unique text while having several videos. If these are then shown on more than one page, not only do you lose out from a lack of HTML text based content (a significant factor), but you get hammered by the duplication.
3. Links to PDFs
I see links to PDFs in the right column of the Product Training page, and none of them have the php code at the end of them. Yet within the page itself, PDFs have it http://www.dinerware.com/pdf/DinerwareCFGManual.pdf?phpMyAdmin=6e28a551fa44f2aa65e57201d6164da9
What's that about?
4. Markup Language Fail - The biggest problem
When I run your site through the W3C Markup Validation check, it fails and can not process. This alone means you've got a site coding problem that's most likely causing serious problems with search engines.
Go to http://validator.w3.org and enter in http://www.dinerware.com/pos-product/training/
I doubt the complete breakdown that I got when submitting that URL is temporary - and if you see it too, that's a critical issue.
-
No problem!
-
HOLY SMOKES!!! Gareth - thank you so SO SO much! I'm not a back-end web person, but will get the right folks on it asap - wonder how that mistake could have been made -- I'm grateful to you!
-
Hi Jeanie, I just had a quick look at your site and noticed you have noindex, nofollow on all of the pages I checked. You may want to adjust this as you're telling the search engines not to index these pages. Take a look at your source code and you'll spot it quite easily.
-
http://www.dinerware.com - Thanks, Alan
-
Jeanie - what's your site? Can't offer help without knowing that.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What Tools Do I USe To Find Why My Site No Longer Ranks
Hi, I made the mistake of hiring a freelancer to work on my website [in2town.co.uk](link url) but after having a good website things went from bad to worse. The freelancer was kicked off the platform due to lots of compliants from people and creating backdoors to websites and posting on them. It cost me money to have the back door to our site closed. I then found lots of websites were stealing my content through the rss feed. Two of those sites have now been shut down by their hosting company. With all these problems I found in Feb that the hundreds of keywords that I ranked for had vanished. And all the ones that were in the top ten for many years have also vanished. When I create an article which includes https://www.in2town.co.uk/skegness-news/lincolnshire-premier-inn-staff-fear-for-their-jobs/ they cannot be found in Google. Normally before all these problems, my articles were found straight away. If I put in the title name Lincolnshire Premier Inn Staff Fear For Their Jobs and then add In2town in front of it, then instead of the page coming up with the article, it instead shows the home page. Can anyone please advise what tools i should be using to find out the problems and solve them, and can anyone offer advice please on what to do to solve this.
Technical SEO | | blogwoman10 -
Mysterious ave pageload time spikes since major redesign
Hello Moz Community, About six months ago, we completely redesigned our heavily trafficked website. We updated the navigation, made the site responsive, and refreshed all the site's content. We were hoping to get a rankings boost from all the hard work we put in, but sadly our traffic began to steadily decline. We started to notice that although overall page load speeds were comparable before and after the redesign if you compared them on an hourly basis, we saw random hourly spikes in ave page load speed post redesign. Here is a pic of our analytics comparing our hourly ave. page load speeds pre vs. post redesign: https://screencast.com/t/8WQeyhquHN (after is in blue, before in orange) We have spent around 3 months trying to figure out the underlying cause of the new load time spikes. My question is has anyone seen anything like this before? Does anyone have any suggestions what might be causing the spikes? As far as we can tell, the spikes are indeed random and are not correlated to any particular time of day, our traffic, or other activity we are doing. Any help would be greatly appreciated! Thanks, Eric 8WQeyhquHN
Technical SEO | | Eric_R0 -
Will Google crawl and rank our ReactJS website content?
We have 250+ products dynamically inserted and sorted on our site daily (more specifically our homepage... yes, it's a long page). Our dev team would like to explore rendering the page server-side using ReactJS. We currently use a CDN to cache all the content, which of course we would like to continue using. SO... will Google be able to crawl that content? We've read some articles with different ideas (including prerendering): http://andrewhfarmer.com/react-seo/
Technical SEO | | Jane.com
http://www.seoskeptic.com/json-ld-big-day-at-google/ If we were to only load the schema important to the page (like product title, image, price, description, etc.) from the server and then let the client render the remaining content (comments, suggested products, etc.), would that go against best practices? It seems like that might be seen as showing the googlebot 1 version and showing the site visitor a different (more complete) version.0 -
Rank a site that was 301'd
We had a customer that had 2 sites. They left us, and 301'd site A to site B. Things didn't go well. Now, a year later they want to use us again. Ideally, I would undo the 301. Has anyone done this? Would I be better off starting with a new domain? If you've done it, how long before it started to rank like you expected/hoped?
Technical SEO | | TimColeman0 -
I have an eCommerce store with a lot of 301 redirects. Would that hurt my rankings?
I use BigCommerce, and they have a system where all the URLs are dynamically generated from the name of each product. So if I named a product "widget x y z" the url would be /widget-x-y-z/, and if I changed that to "blue widget x y z", it would change to /blue-widget-x-y-z/ and automatically redirect the old one to the new one. As a result, in 6 months, because of a lot of tweaking and experimenting, I've ended up with a hefty list of 400 redirects. Some of them are very old, and some are recent. So my question is in two parts: a) does having all of these redirects hurt my rankings? b) if so, would deleting them help?
Technical SEO | | shabbirun0 -
I am able to point an old domain name to part of my site
hi, i have a domain name to a site that i have but i am thinking of closing that site down and transfer it to a site that is popular. I want to know if i am allowed to point the domain name to a section of my site and if so would it benefit my site or should i just continue running the other site and make it better. would the links to that site be transfered to my site any advice would be great.
Technical SEO | | ClaireH-1848860 -
Link Structure & Duplicate Content
I am struggling with how I should handle the link structure on my site. Right now most of my pages are like this: Home -> Department -> Service Groups -> Content Page For Example: Home -> IT Solutions -> IT Support & Managed Services -> IT Support Home -> IT Solutions -> IT Support & Managed Services -> Managed Services Home -> IT Solutions -> IT Support & Managed Services -> Help Desk Services Home -> IT Solutions -> Virtualization & Data Center Solutions -> Virtualization Home -> IT Solutions -> Virtualization & Data Center Solutions -> Data Center Solutions This structure lines up with our business and makes logical sense but I am not sure how to handle the department and service group pages. Right now you can click them and it just brings you to a page with a small snippet for the links below. The real content is on the content pages. What I am worried about is that the snippets on those pages are just a paragraph or two of the content that's on the content page. Will this hurt me and get considered duplicate content? What is the best practice for dealing with this? Those department/service group pages have some good content on them but it's just parts of other pages. Am I okay doing this because there are not direct duplicates of other pages just parts of a few pages? Any help on this would be great. Thanks in advance.
Technical SEO | | ZiaTG0 -
Photography site still not ranking well after over year
I have a photography business In the Orlando Fl market. I have noticed my site: joeyvalyphotography.com Does not rank even In the top 50, for my strongest keyword: Orlando Wedding Photographer However, the keyword Orlando engagement Photography/photographer Ranks Very well, and has been rising I'm rank very rapidly over the last two weeks. I'm not sure why my main keyword is not going anywhere, and what my next move should be. I'm considering spending few fhousand dollars on a n seo company, however I though I could learn how to improve my keyword ranking on my own to no avail. Any and all tips, suggestions, advice, will be greatly appreciated.
Technical SEO | | gaji0