Facebook Comments for SEO

[printi]

Hi,

I read few opinions over the potential value of implementing Facebook Comments on internal pages and I got that search engines don't crawl the content generated7written by Facebook Comments.

So do you confirm that from a SEO prospective this is not valuable at all?

Would you suggest to implement this for example within every product page like Yelp has? Imagine all the value of UGC lost and not read by search engine crawler...

In which case would you suggest to implement FB Comments and why?

Thanks a lot!

Cheers,

Nino

[printi]

Yes, thanks!

[sferrino]

Does this fully answer your question?

[printi]

Yes absolutely...

Actually I have a situation very close to Yelp site.. and I would never go with FB for that, however I believe in the power of FB Comments social spread and I would use that for blog post pages..

[sferrino]

That is why the Yelp pages are all done statically, the text is in their database and shown on their pages, not done through a JavaScript add-in.Imagine if FB decided to close tomorrow and all the Yelp comments were stored on FB? Good-bye business.

Do you have a specific situation you are looking for input on?

[printi]

Yes... I guess this makes sense for Blog Post type of page where in theory there is already a good content value/quality and there's no need to add more crawlable content...

..but for Yelp Biz kind of page I think it would be pretty bad for loosing all the UGC value...

[sferrino]

Here's the problem with that, the comments are done through Javascript, and since that is not available when crawling, only to a persons browser, the search engines can't see it. Hence, no real value.

However, from a social aspect of getting more traffic it works. You have to find out in your specific situation which is more valuable, having a higher SERP listing for a blog post, or having more possible user traffic from social.