Long tail keywords and duplicate content (product description)
-
Hi <acronym title="Search Engine Optimization">SEO</acronym> pro's, how are you doing these days? Hope everything is fine...
Let's get down to business: I've got a little question about ecommerce sites with duplicate content (product descriptions). I'm already ranking top #1 for exact keyword matche's (did a lot of backlink work with exact keyword). That's fine.
The question is: long tail keywords still getting lower results than the competitors, because they published the content first. How to beat them? What I need to do/work to outrank competitors on long tail keywords? (I really need this because almost keywords/products from my niche only have 10% of exact search's).
Hope someone can give me a word of light on this!
Thanks!
-
Best long term answer is beat their content. Another solution is to beat their links, but you are one panda-style update away from losing any questionable links.
There you have it in two clear sentences. The methods and the risks.
Thumbs up!
-
EGOL's answer is clearly the way to go.
If you offer identical content to your competitor, then it comes down to the remaining on-page and off-page factors. If both you and your competitor optimize your pages well, then it becomes a battle of links.
Best long term answer is beat their content. Another solution is to beat their links, but you are one panda-style update away from losing any questionable links.
-
If your product is re Huey get-2015-45B then putting some thought I to even some modest optimisation of the product page is worthwhile. SEO is often about experimenting. So for the above widget why not test expanding g the product description, working the detail for 3-4 products and see the before / after impacts.
-
Or you, as a SEO guru, are telling us: just focus on [exact match] and forget the rest...
My advice was either: A) get more links or B) rewrite all of the descriptions.
If I owned a site with this problem I would rewrite the descriptions. It would be expensive but I bet I would make a lot of money.
-
Hmmm... maybe a way to became an authority page for the specific keyword would help...
And yes, I known it's a "magic bullet" question that will crack our minds down.
Or you, as a SEO guru, are telling us: just focus on [exact match] and forget the rest...
Thanks again for replying me.
-
It sounds like you are looking for a "magic bullet" answer?
-
Thanks for the answer but I still need to know how to beat the duplicate content.
Think about the product description as a table of specifications (dimensions, etc). We are working with engineering products...
-
How to beat them?
Lots of people would say... "Beat their links"....
If this was my site I would say... "Beat their content"..that means a rewrite of the standard yada yada yada text that everybody is grabbing from the manufacturer's datafeed. Then you are not competiting with the competitor on a lot of the long tail terms and you might be able to reoptimize for parallel terms that searchers are still using.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Duplicate Content from Wordpress Template
Hi Wondering if anyone can help, my site has flagged up with duplicate content on almost every page, i think this is because the person who set up the site created a lot of template pages which are using the same code but have slightly different features on. How would I go about resolving this? Would I need to recode every template page they have created?
Technical SEO | | Alix_SEO0 -
Duplicate Content
HI There, Hoping someone can help me - before i damage my desk banging my head. Getting notifications from ahrefs and Moz for duplicate content. I have no idea where these weird urls have came from , but they do take us to the correct page (but it seems a duplicate of this page). correct url http://www.acsilver.co.uk/shop/pc/Antique-Vintage-Rings-c152.htm Incorrect url http://www.acsilver.co.uk/shop/pc/vintage-Vintage-Rings- c152.htm This is showing for most of our store categories 😞 Desperate for help as to what could be causing these issues. I have a technical member of the ecommerce software go through the large sitemap files and they assured me it wasn't linked to the sitemap files. Gemma
Technical SEO | | acsilver0 -
Duplicate content on user queries
Our website supports a unique business industry where our users will come to us to look for something very specific (a very specific product name) to find out where they can get it. The problem that we're facing is that the products are constantly changing due to the industry. So, for example, one month, one product might be found on our website, and the next, it might be removed completely... and then might come back again a couple months later. All things that are completely out of our control - and we have no way of receiving any sort of warning when these things might happen. Because of this, we're seeing a lot of duplicate content issues arise... For Example... Product A is not active today... so www.mysite.com/search/productA will return no results... Product B is also not active today... so www.mysite.com/search/productB will also return no results. As per Moz Analytics, these are showing up as duplicate content because both pages indicate "No results were found for {your searched term}." Unfortunately, it's a bit difficult to return a 204 in these situations (which I don't know if a 204 would help anyway) or a 404, because, for a faster user experience, we simultaneously render different sections of the page... so in the very beginning of the page load - we start rendering the faster content (template type of content) that says "returning 200 code, we got the query successfully & we're loading the page".. the unique content results finish loading last since they take the longest. I'm still very new to the SEO world, so would greatly appreciate any ideas or suggestions that might help with this... I'm stuck. 😛 Thanks in advance!
Technical SEO | | SFMoz0 -
How do I handle duplicate content of the same product in Multiple product categories?
I am building a BigCommerce store for selling framed art. Many of the pieces of art will fall in more than one product category. Let's say I have a framed print of a photograph of a western landscape. This piece of art would fit into these categories; "western", "landscape", and "photography". I would have three pages with duplicate content for just this one framed print. Will google give me less page rank due to this? Can all the link juice be given to just one of the three categories by use of rel=canonical? If so, does anyone know how to do this for a bigcommerce site? I would appreciate any feedback. Thanks, Kelly
Technical SEO | | Kelly_S0 -
Development Website Duplicate Content Issue
Hi, We launched a client's website around 7th January 2013 (http://rollerbannerscheap.co.uk), we originally constructed the website on a development domain (http://dev.rollerbannerscheap.co.uk) which was active for around 6-8 months (the dev site was unblocked from search engines for the first 3-4 months, but then blocked again) before we migrated dev --> live. In late Jan 2013 changed the robots.txt file to allow search engines to index the website. A week later I accidentally logged into the DEV website and also changed the robots.txt file to allow the search engines to index it. This obviously caused a duplicate content issue as both sites were identical. I realised what I had done a couple of days later and blocked the dev site from the search engines with the robots.txt file. Most of the pages from the dev site had been de-indexed from Google apart from 3, the home page (dev.rollerbannerscheap.co.uk, and two blog pages). The live site has 184 pages indexed in Google. So I thought the last 3 dev pages would disappear after a few weeks. I checked back late February and the 3 dev site pages were still indexed in Google. I decided to 301 redirect the dev site to the live site to tell Google to rank the live site and to ignore the dev site content. I also checked the robots.txt file on the dev site and this was blocking search engines too. But still the dev site is being found in Google wherever the live site should be found. When I do find the dev site in Google it displays this; Roller Banners Cheap » admin dev.rollerbannerscheap.co.uk/ A description for this result is not available because of this site's robots.txt – learn more. This is really affecting our clients SEO plan and we can't seem to remove the dev site or rank the live site in Google. In GWT I have tried to remove the sub domain. When I visit remove URLs, I enter dev.rollerbannerscheap.co.uk but then it displays the URL as http://www.rollerbannerscheap.co.uk/dev.rollerbannerscheap.co.uk. I want to remove a sub domain not a page. Can anyone help please?
Technical SEO | | SO_UK0 -
Duplicate page content - index.html
Roger is reporting duplicate page content for my domain name and www.mydomain name/index.html. Example: www.just-insulation.com
Technical SEO | | Collie
www.just-insulation.com/index.html What am I doing wrongly, please?0 -
Issue: Duplicate Page Content
Hi All, I am getting warnings about duplicate page content. The pages are normally 'tag' pages. I have some blog posts tagged with multiple 'tags'. Does it really affect my site?. I am using wordpress and Yoast SEO plugin. Thanks
Technical SEO | | KLLC0 -
Duplicate Content within Website - problem?
Hello everyone, I am currently working on a big site which sells thousands of widgets. However each widget has ten sub widgets (1,2,3... say) My strategy with this site is to target the long tail search so I'm creating static pages for each possibly variation. So I'll have a main product page on widgets in general, and also a page on widget1, page on widget2 etc etc. I'm anticipating that because there's so much competition for searches relating to widgets in general, I'll get most of my traffic from people being more specific and searching for widget1 or widget 7 etc. Now here's the problem - I am getting a lot of content written for this website - a few hundred words for each widget. However I can't go to the extreme of writing unique content for each sub widget - that would mean 10's of 1,000's of articles. So... what do I do with the content. Put it on the main widget page was the plan but what do I do about the sub pages. I could put it there and it would make perfect sense to a reader and be relevant to people specifically looking for widget1, say, but could there be a issue with it being viewed as duplicate content. One idea was to just put a snippet (first 100 words) on each sub page with a link back to the main widget page where the full copy would be. Not sure whether I've made myself clear at all but hopefully I have - or I can clarify. Thanks so much in advance David
Technical SEO | | OzDave0