Press Release Sites
-
Ok, I am getting a lot of conflicting information about press release sites. i have been doing press release's for a while (mostly manually), I have also tried a few companies that claim to do it well (never do). After the Panda update the PR sites I have been using are just not as effective. Does anyone else have this problem or are there better PR sites that can be recommended.
-
The best way to make a press release effective is to have a media or blogger read it, and call you. I would work on establishing relationships with those people via twitter and blogs, and then sending a link to the press release. One good link on a radio, TV or high level blog is far more valuable than what you are suggesting.
I think the days of using many, many type web tactics to build links are fading. we need to think like PR people.
I know, this isn't much help. To answer your question directly, assuming your release has some merit besides links, I would use the sites the pro's use like www.marketwire.com/
-
Press release sites should have been, and should always in the future, be about sending out a press release, not "farming for links".
Having said that, a well crafted press release, with a maximum of one or two links in the content, can provide value still to this day from an SEO perspective. To the degree of previous years? No. Enough to warrant, yes, from a sustainable SEO best practices perspective, because a full arsenal of efforts is what appears to be most natural to search engines. And that's vital.
-
Hi...
The ability of gaining an SEO advantage by utilizing article sites, and to a lesser extent PR sites, was all but abolished by the Panda/Farmer updates. It can be disheartening since many spent so much time, money, and effort trying to get a leg up producing content for these sites.
Only Google knows for sure, but my speculation is that certain PR sites are better than others, and the ones I am thinking about usually are of the paid variety. The need for payment usually prevents spammers from utilizing the service, and from the things I have read, these paid PR sources end up sending the PR's to quality sites that have high local and organic authority.
My guess is that MANY people have had this problem, and it is time to build better content on local sites and social media, and build strong relationships that will help build trust and authority.
The more I learn about SEO, the more I realize it's all about the basics, and doing them correctly.
Best of luck.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
When Mobile and Desktop sites have the same page URLs, how should I handle the 'View Desktop Site' link on a mobile site to ensure a smooth crawl?
We're about to roll out a mobile site. The mobile and desktop URLs are the same. User Agent determines whether you see the desktop or mobile version of the site. At the bottom of the page is a 'View Desktop Site' link that will present the desktop version of the site to mobile user agents when clicked. I'm concerned that when the mobile crawler crawls our site it will crawl both our entire mobile site, then click 'View Desktop Site' and crawl our entire desktop site as well. Since mobile and desktop URLs are the same, the mobile crawler will end up crawling both mobile and desktop versions of each URL. Any tips on what we can do to make sure the mobile crawler either doesn't access the desktop site, or that we can let it know what is the mobile version of the page? We could simply not show the 'View Desktop Site' to the mobile crawler, but I'm interested to hear if others have encountered this issue and have any other recommended ways for handling it. Thanks!
Intermediate & Advanced SEO | | merch_zzounds0 -
Google favoring old site over new site...
Hi, I started a new site for a client: www.berenjifamilylaw.com. His old site: www.bestfamilylawattorney.com was too loaded up with bad links. Here's the weird part: when you Google: "Los Angeles divorce lawyer" you see the old site come up on the 21st page, but Google doesn't even show the new site (even though it is indexed). It's been about 2 weeks now and no change. Has anyone experienced something like this? If so, what did you do (if anything). Also, I did NOT do a 301 redirect from old to new b/c of spammy links. Thanks.
Intermediate & Advanced SEO | | mrodriguez14400 -
Consolidate Local sites to one larger site
I am a partner in a real estate company that operates in 10 different markets across the country. Each of these markets has it's own individual domain. My question is should we consolidate each of these markets into one domain that services all markets? What would we possibly gain or lose from an organic traffic standpoint? In some of our more established markets (Indianapolis, Las Vegas, Tampa, Orlando and Charlotte) our organic traffic accounts for 50-60% of our total traffic. In some of our newer markets (Denver, Phoenix, San Diego) it accounts for less than 15%. We do operate under two different brand names. EasyStreet Realty and Highgarden Real Estate. EasyStreet has been around since 2000 with most of our Highgarden sites only up for 6-24 months. Another question is we are considering converting all EasyStreet divisions to Highgarden. I am a little reluctant to do so, since most of our organic traffic is coming from our EasyStreet sites. Thoughts? You can find links to all our sites at www.easystreetrealty.com or www.highgarden.com Thank you in advance for your insight.
Intermediate & Advanced SEO | | EasyStreet0 -
Why is my site not getting crawled by google?
Hi Moz Community, I have an escort directory website that is built out of ajax. We basically followed all the recommendations like implementing the escaped fragment code so Google would be able to see the content. Problem is whenever I submit my sitemap on Google webmastertool it always 700 had been submitted and only 12 static pages had been indexed. I did the site query and only a number of pages where indexed. Does it have anything to do with my site being on HTTPS and not on HTTP? My site is under HTTPS and all my content is ajax based. Thanks
Intermediate & Advanced SEO | | en-gageinc0 -
More Indexed Pages than URLs on site.
According to webmaster tools, the number of pages indexed by Google on my site doubled yesterday (gone from 150K to 450K). Usually I would be jumping for joy but now I have more indexed pages than actual pages on my site. I have checked for duplicate URLs pointing to the same product page but can't see any, pagination in category pages doesn't seem to be indexed nor does parameterisation in URLs from advanced filtration. Using the site: operator we get a different result on google.com (450K) to google.co.uk (150K). Anyone got any ideas?
Intermediate & Advanced SEO | | DavidLenehan0 -
URL Structure for Directory Site
We have a directory that we're building and we're not sure if we should try to make each page an extension of the root domain or utilize sub-directories as users narrow down their selection. What is the best practice here for maximizing your SERP authority? Choice #1 - Hyphenated Architecture (no sub-folders): State Page /state/ City Page /city-state/ Business Page /business-city-state/
Intermediate & Advanced SEO | | knowyourbank
4) Location Page /locationname-city-state/ or.... Choice #2 - Using sub-folders on drill down: State Page /state/ City Page /state/city Business Page /state/city/business/
4) Location Page /locationname-city-state/ Again, just to clarify, I need help in determining what the best methodology is for achieving the greatest SEO benefits. Just by looking it would seem that choice #1 would work better because the URL's are very clear and SEF. But, at the same time it may be less intuitive for search. I'm not sure. What do you think?0 -
Linking to bad sites
Hi, I just have a quick question. Is it very negative to link to "bad" sites, such as online pharmacies, dating, adult sites, that sort of stuff? How much does linking to a "bad" site negatively affect a "good" site? Thank you.
Intermediate & Advanced SEO | | salvyy0 -
SEO Consultant for site audit
Can someone recommend an excellent SEO who can perform a full site audit of my fairly large Wordpress site? The site receives about 14,000 visits per month but traffic is waining one month after a recent change. Need analysis of some funky stuff in my Webmaster tools and overall site review.
Intermediate & Advanced SEO | | JSOC0