Destination URL in SERPs keeps changing and I can't work out why.. Help.
-
I am befuddled as to why our destination URL in SERPs keeps changing
oak furniture was nicely returning
http://www.thefurnituremarket.co.uk/oakfurniture.asp
then I changed something yesterday I did 2 things.
-
published a link to that on facebook as part of a competition.
-
redirected dynamic pages to the static URL for oak furniture..
Now for oak furniture the SERPs in GG UK is returning our home page as the most relevant landing page..
Any Idea why?
I'm leaning to an onpage issue than posting on FB..
Thoughts?
-
-
I'm at the same point with an ecommerce. I targeted a select amount of keywords too hard at the start. Now I'm looking at the past years ecommerce conversion keywords and fine tuning all my product pages to better rank them.
-
I originally turned them into image links because we were getting reports of link canibalisation and whilst our new static link pages bedded in and started building their own link profiles I felt it best to put a stop to this.
In other words I still wanted to the homepage to rank whilst the sub pages authority increased. I think we are at a point now where we flip back to text links.
-
You can also redo your navigation menus in text/css styles as well.
-
Agreed. It's even the very first keyword phrase:
<title>Oak Furniture | French Furniture | Mirrored Furniture | Coffee Tabletitle>
-
our oakfurniture.asp page is around 6 months old now and has been indexing for "oak furniture " for the last 3...
now
we only have a fraction of the oak furniture content on our home page. thats on our oak furniture.asp page.
We did have a dynamic catergory page that I did a 301 yesterday to point the static page with the theory it would bolster its internal linking profile.
also I did this because I dont think our CMS cat page was very visually appealing and there was way too much content below the fold.
we do suffer a lot with pagination due to the dynamic URLs we have with this CMS.. on the whole the onpage improvements I have implemented has lead to pleasing amounts of pages being indexed.So I figure google can work around our onpage limitations thanks to webmaster tools etc and index our content.
Our on page is far from perfect though. I have been link building towards a number of inner pages and this page in particular being our flag ship.
I havent done anything silly with it as far am I am aware I just do link building as and when I have time.
Does this clarify anything?
-
and take "oak furniture" out of your homepage heading and meta description
-
You have changed something and now google is responding - they often test different landing pages. I find this a lot with newly launched sites, Google will run through a number of possible landing pages for queries over a few weeks before it settles on one
To get it to pick the one you want:
- Work hard to build links to the page you want, internal and external
- Try eliminate duplicate content - not exact duplicate content, but content that talks about the same thing - I mostly do 1 keyword for 1 page and make sure that no other page cannibalizes its keyword
- build out your oak furniture page - make it substantially more about oak furniture than any other page on your site
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Can you regain any SERPs / link juice of links that have 404'd?
We have a client whose 301 redirects disappeared and have been gone for about 6 months now. We are going to be putting the 301 redirects back in place. Will we be able to regain any of the previous SERPs or link juice from old links or is all lost? Thanks in advance!
Technical SEO | | SavvyPanda0 -
URL path randomly changing
Hi eveyone, got a quick question about URL structures: I'm currently working in ecommerce with a site that has hundreds of products that can be accessed through different URL paths: 1)www.domain.com/productx 2)www.domain.com/category/productx 3)www.domain.com/category/subcategory/productx 4)www.domain.com/bestsellers/productx 5)... In order to get rid of dublicate content issues, the canoncial tag has been installed on all the pages required. The problem I'm witnessing now is the following: If a visitor comes to the site and navigates to the product through example 2) at time the URL shown in the URL browser box is example 4), sometimes example 1) or whatever. So it is constantly changing. Does anyone know, why this happens and if it has any impact on GA tracking or even on SEO peformance. Any reply is much appreciated Thanks you
Technical SEO | | ennovators0 -
Why can't I redirect 302 errors to 301's?
I've been advised by IT that due to the structure of our website (they don't use sub-folders) it's not possible to change 302's to 301's. Is this correct, or am I being fobbed off?
Technical SEO | | lindsaytuerena0 -
Duplicate Titles Aren't Actually Duplicate
I am seeing duplicate title errors, but when I go to fix the problem, the titles are not actually identical. Any advice? Becky
Technical SEO | | Becky_Converge0 -
Wordpress New Category URL's
Were just about to redesign our site and put all the blogs over to the new site. Previously most blogs have been added to the uncategorised section of the blog and I'm now weighing up the benefit of sifting through all the blogs and changing them to relevant categories. From an SEO perspective would it be better to Leave them in their current category but start afresh with all new blogs by adding them to relevant categories? Work out which blogs should go in which new category and 301 all previous URL's to the new one. Obviously number one will take a lot more time than number two.
Technical SEO | | acs1110 -
Should I change these "Overly dynamic URLs" ?
Hello, My client have pages that look like this: www.domain.com/blog/index.aspx?blogmonth=1&blogday=10&blogyear=2012&blogid=256 Question 1: SEOMoz say they are overly dynamic. Is it really in this case as the numbers indicate the year, month and day and do not change? Question 2: Should we change the URLs to proper SEO friendly URLs such as www.domain.com/keywords1-keyword2? The pages are already ranking well and we worry that changing the URL may damage the ranking? Do we risk the page to go down in ranking by creating SEO friendly URLs? (and using a 301 to redirect from the old URL)
Technical SEO | | DavidSpivac0 -
Google Has Indexed Most of My Site, why won't Bing?
We've got 600K+ pages indexed by Google and have submitted our same sitemap.xml's to Bing, but have only seen 100-200 pages get indexed by Bing. Is this fairly typical? Â Is there anything further we can do to increase indexation on Bing?
Technical SEO | | jamesti0 -
Crawl Tool Producing Random URL's
For some reason SEOmoz's crawl tool is returning duplicate content URL's that don't exist on my website. Â It is returning pages like "mydomain.com/pages/pages/pages/pages/pages/pricing" Â Nothing like that exists as a URL on my website. Â Has anyone experienced something similar to this, know what's causing it, or know how I can fix it?
Technical SEO | | MyNet0