Wordpress New Category URL's
-
Were just about to redesign our site and put all the blogs over to the new site.
Previously most blogs have been added to the uncategorised section of the blog and I'm now weighing up the benefit of sifting through all the blogs and changing them to relevant categories.
From an SEO perspective would it be better to
-
Leave them in their current category but start afresh with all new blogs by adding them to relevant categories?
-
Work out which blogs should go in which new category and 301 all previous URL's to the new one.
Obviously number one will take a lot more time than number two.
-
-
Hi,
I think number 2 is the best option. 301 Redirects offer you the possibility to reorder all your blogs without losing relevance given (or gained) by the link juice and also all old URLs will still be useful.
Be patient and find those keywords that can work best for each blog.
Hope to be useful.
Sergio.
-
#2
I'm of the opinion that from a user experience perspective you should have the blogs in their proper categories. If Google continues to move towards the 'don't do SEO to do SEO' pattern, then categorizing old post seems to make sense.
Also a good time to cross link to internal blogs as you are sorting, for a more internal SEO friendly structure.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Can new content be added to a url which has a 301 redirect?
I am working on a site which is currently being redesigned. The home page currently ranks highly for relevant search terms, although on the new site the content on this page will be removed. The solution I was considering, to preserve rankings, was to move the content on the home page to a new url, and use a 301 redirect to help preserve rankings for that particular page. The question I have therefore, is am I able to add new content to the home page, and have this page freshly indexed accordingly? Any thoughts or suggestions would be most welcome. Thanks, Matt.
Technical SEO | | MatthewA0 -
Specific question about pagination prompted by Adam Audette's Presentation at RKG Summit
This question is prompted by something Adam Audette said in this excellent presentation: http://www.rimmkaufman.com/blog/top-5-seo-conundrums/08062012/ First, I will lay out the issues: 1. All of our paginated pages have the same URL. To view this in action, go here: http://www.ccisolutions.com/StoreFront/category/audio-technica , scroll down to the bottom of the page and click "Next" - look at the URL. The URL is: http://www.ccisolutions.com/StoreFront/IAFDispatcher, and for every page after it, the same URL. 2. All of the paginated pages with non-unique URLs have canonical tags referencing the first page of the paginated series. 3. http://www.ccisolutions.com/StoreFront/IAFDispatcher has been instructed to be neither crawled nor indexed by Google. Now, on to what Adam said in his presentation: At about minute 24 Adam begins talking about pagination. At about 27:48 in the video, he is discussing the first of three ways to properly deal with pagination issues. He says [I am somewhat paraphrasing]: "Pages 2-N should have self-referencing canonical tags - Pages 2-N should all have their own unique URLs, titles and meta descriptions...The key is, with this is you want deeper pages to get crawled and all the products on there to get crawled too. The problem that we see a lot is, say you have ten pages, each one using rel canonical pointing back to page 1, and when that happens, the products or items on those deep pages don't get get crawled...because the rel canonical tag is sort of like a 301 and basically says 'Okay, this page is actually that page.' All the items and products on this deeper page don't get the love." Before I get to my question, I'll just throw out there that we are planning to fix the pagination issue by opting for the "View All" method, which Adam suggests as the second of three options in this video, so that fix is coming. My question is this: It seems based on what Adam said (and our current abysmal state for pagination) that the products on our paginated pages aren't being crawled or indexed. However, our products are all indexed in Google. Is this because we are submitting a sitemap? Even so, are we missing out on internal linking (authority flow) and Google love because Googlebot is finding way more products in our sitemap that what it is seeing on the site? (or missing out in other ways?) We experience a lot of volatility in our rankings where we rank extremely well for a set of products for a long time, and then disappear. Then something else will rank well for a while, and disappear. I am wondering if this issue is a major contributing factor. Oh, and did I mention that our sort feature sorts the products and imposes that new order for all subsequent visitors? it works like this: If I go to that same Audio-Technica page, and sort the 125+ resulting products by price, they will sort by price...but not just for me, for anyone who subsequently visits that page...until someone else re-sorts it some other way. So if we merchandise the order to be XYZ, and a visitor comes and sorts it ZYX and then googlebot crawls, google would potentially see entirely different products on the first page of the series than the default order marketing intended to be presented there....sigh. Additional thoughts, comments, sympathy cards and flowers most welcome. 🙂 Thanks all!
Technical SEO | | danatanseo0 -
Friendly URLS (SEO urls)
Hello, I own a eCommerce site with more than 5k of products, urls of products are : www.site.com/index.php?route=product/product&path=61_87&product_id=266 Im thinking about make it friend to seo site.com/category/product-brand Here is my question,will I lost ranks for make that change? Its very important to me know it Thank you very much!
Technical SEO | | matiw0 -
What's the best URL Structure if my company is in multiple locations or cities?
I have read numerous intelligent, well informed responses to this question but have yet to hear a definitive answer from an authority. Here's the situation. Let's say I have a company who's URL is www.awesomecompany.com who provides one service called 'Awesome Service' This company has 20 franchises in the 20 largest US cities. They want a uniform online presence, meaning they want their design to remain consistent across all 20 domains. My question is this; what's the best domain or url structure for these 20 sites? Subdomain - dallas.awesomecompany.co Unique URL - www.dallasawesomecompany.com Directory - www.awesomecompany.com/dallas/ Here's my thoughts on this question but I'm really hoping someone b*tch slaps me and tells me I'm wrong: Of these three potential solutions these are how I would rank them and why: Subdomains Pros: Allows me to build an entire site so if my local site grows to 50+ pages, it's still easy to navigate Allows me to brand root domain and leverage brand trust of root domain (let's say the franchise is starbucks.com for instance) Cons: This subdomain is basically a brand new url in google's eyes and any link building will not benefit root domain. Directory Pros Fully leverages the root domain branding and fully allows for further branding If the domain is an authority site, ranking for sub pages will be achieved much quicker Cons While this is a great solution if you just want a simple map listing and contact info page for each of your 20 locations, what if each location want's their own "about us" page and their own "Awesome Service" page optimized for their respective City (i.e. Awesome Service in Dallas)? The Navigation and potentially the URL is going to start to get really confusing and cumbersome for the end user. Think about it, which is preferable?: dallas.awesomcompany.com/awesome-service/ www.awesomecompany.com/dallas/awesome-service (especially when www.awesomecompany.com/awesome-service/ already exists Unique URL Pros Potentially quicker rankings achieved than a subdomain if it's an exact match domain name (i.e. dallasawesomeservice.com) Cons Does not leverage the www.awesomecompany.com brand Could look like an imposter It is literally a brand new domain in Google's eyes so all SEO efforts would start from scratch Obviously what goes without saying is that all of these domains would need to have unique content on them to avoid duplicate content penalties. I'm very curious to hear what you all have to say.
Technical SEO | | BrianJGomez0 -
How do i properly combine these two schema's from schema.org
So we're redoing our reviews/testimonials page on our website right now and moving over to the schema.org format as described here: http://schema.org/Review But we would like to combine each of our reviews with a location for which it was reviewed using this: http://schema.org/LocalBusiness What i can't wrap my head around would be the correct syntax? is it just the first block and then the next block? or is there a way of putting the actual physical address within the review page itself? So is this the correct way to do a page full of reviews that are reviewing various physical locations? * <div< span="">itemprop="reviews" itemscope itemtype="http://schema.org/Review"></div<>* <span< span="">itemprop="name">Value purchase</span<> -* by <span< span="">itemprop="author">Lucas</span<>,* <meta< span="">itemprop="datePublished" content="2011-03-25">March 25, 2011</meta<>* <div< span="">itemprop="reviewRating" itemscope itemtype="http://schema.org/Rating"></div<>* <meta< span="">itemprop="worstRating" content = "1"/></meta<>* <span< span="">itemprop="ratingValue">4</span<>/* <span< span="">itemprop="bestRating">5</span<>stars* <span< span="">itemprop="description">Great microwave for the price. It is small and</span<>* fits in my apartment. 1. <div< span="">itemscope itemtype="http://schema.org/LocalBusiness"></div<> 2. # <span< span="">itemprop="name">Beachwalk Beachwear & Giftware</span<> 3. <span< span="">itemprop="description"> A superb collection of fine gifts and clothing</span<> 4. to accent your stay in Mexico Beach. 5. <div< span="">itemprop="address" itemscope itemtype="http://schema.org/PostalAddress"></div<> 6. <span< span="">itemprop="streetAddress">3102 Highway 98</span<> 7. <span< span="">itemprop="addressLocality">Mexico Beach</span<>, 8. <span< span="">itemprop="addressRegion">FL</span<> 10. Phone: <span< span="">itemprop="telephone">850-648-4200</span<> <div< span="">itemprop="reviews" itemscope itemtype="http://schema.org/Review"></div<>* <span< span="">itemprop="name">Value purchase</span<> -* by <span< span="">itemprop="author">Lucas</span<>,* <meta< span="">itemprop="datePublished" content="2011-03-25">March 25, 2011</meta<>* <div< span="">itemprop="reviewRating" itemscope itemtype="http://schema.org/Rating"></div<>* <meta< span="">itemprop="worstRating" content = "1"/></meta<>* <span< span="">itemprop="ratingValue">4</span<>/* <span< span="">itemprop="bestRating">5</span<>stars* <span< span="">itemprop="description">Great microwave for the price. It is small and</span<>* fits in my apartment. <div< span="">itemscope itemtype="http://schema.org/LocalBusiness"></div<> <span< span="">itemprop="name">Beachwalk Beachwear & Giftware</span<> <span< span="">itemprop="description"> A superb collection of fine gifts and clothing</span<> to accent your stay in Mexico Beach. <div< span="">itemprop="address" itemscope itemtype="http://schema.org/PostalAddress"></div<> <span< span="">itemprop="streetAddress">3102 Highway 98</span<> <span< span="">itemprop="addressLocality">Mexico Beach</span<>, <span< span="">itemprop="addressRegion">FL</span<> Phone: <span< span="">itemprop="telephone">850-648-4200</span<>
Technical SEO | | adriandg0 -
If multiple links on a page point to the same URL, and one of them is no-followed, does that impact the one that isn't?
Page A has two links on it that both point to Page B. Link 1 isn't no-follow, but Link 2 is. Will Page A pass any juice to Page B?
Technical SEO | | Jay.Neely0 -
Just relaunched a website - why did it fall in Google's SERPs?
I work for a marketing agency that just redesigned, rewrote and relaunched a client's website. They used to rank #4 on Google for the company's name (which is a fairly common one, for what it's worth). Now they're at #10 and want to know why. I'd like to explain to them what happened but don't know myself. Can someone explain it to me? And can I tell them if/when their ranking might go back up? In case this matters, I can tell you that it looks like Google hasn't yet crawled the new site. Anyway, thanks in advance for any help you can provide.
Technical SEO | | matt-145670 -
Domain Transfer Process / Bulk 301's Using IIS
Hi guys - I am getting ready to do a complete domain transfer from one domain to another completely different domain for a client due to a branding/name change. 2 things - first, I wanted to lay out a summary of my process and see if everyone agrees that its a good approach, and second, my client is using IIS, so I wanted to see if anyone out there knows a bulk tool that can be used to implement 301's on the hundreds of pages that the site contains? I have found the process to redirect each individual page, but over hundreds its a daunting task to look at. The nice thing about the domain transfer is that it is going to be a literal 1:1 transfer, with the only things changing being the logo and the name mentions. Everything else is going to stay exactly the same, for the most part. I will use dummy domain names in the explanation to keep things easy to follow: www.old-domain.com and www.new-domain.com. The client's existing home page has a 5/10 GPR, so of course, transferring Mojo is very important. The process: Clean up existing site 404's, duplicate tags and titles, etc. (good time to clean house). Create identical domain structure tree, changing all URL's (for instance) from www.old-domain.com/freestuff to www.newdomain.com/freestuff. Push several pages to a dev environment to test (dev.new-domain.com). Also, replace all instances of old brand name (images and text) with new brand name. Set up 301 redirects (here is where my IIS question comes in below). Each page will be set up to redirect to the new permanent destination with a 301. TEST a few. Choose lowest traffic time of week (from analytics data) to make the transfer ALL AT ONCE, including pushing new content live to the server for www.new-domain.com and implementing the 301's. As opposed to moving over parts of the site in chunks, moving the site over in one swoop avoids potential duplicate content issues, since the content on the new domain is essentially exactly the same as the old domain. Of course, all of the steps so far would apply to the existing sub-domains as well, IE video.new-domain.com. Check for errors and problems with resolution issues. Check again. Check again. Write to (as many as possible) link partners and inform them of new domain and ask links to be switched (for existing links) and updated (for future links) to the new domain. Even though 301's will redirect link juice, the actual link to the new domain page without the redirect is preferred. Track rank of targeted keywords, overall domain importance and GPR over time to ensure that you re-establish your Mojo quickly. That's it! Ok, so everyone, please give me your feedback on that process!! Secondly, as you can see in the middle of that process, the "implement 301's" section seems easier said than done, especially when you are redirecting each page individually (would take days). So, the question here is, does anyone know of a way to implement bulk 301's for each individual page using IIS? From what I understand, in an Apache environment .htaccess can be used, but I really have not been able to find any info regarding how to do this in bulk using IIS. Any help here would be GREATLY APPRECIATED!!
Technical SEO | | Bandicoot0