Best way to set up a site with multiple brick and mortor locations across Canada
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I have a client who is expanding his business locations from 2 cities to 3, and working towards having 10+ locations across Canada. Right now we're building location based landing pages for each city, as well as keyword targeted landing pages for each city. For example, landing pages for "Vancouver whatever clinic" and "Calgary whatever clinic" as well as for "Vancouver specific service", and "Calgary specific service". This means a lot of landing pages will need to be created to target each of 10 or so desirable "service" keywords for each city's location. I've no issue with this, however I was wondering how other companies go about this? What's the best way to be relevant for certain "service" based keyword searches in each city?
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Many of the "service" keywords are 'localized' meaning they will show Google Places results for local brick and mortar businesses for each location. I'm quite good at optimizing locally for this type of thing. However, many of the "service" keywords are not yet 'localized' by Google, I'd want to have my client webpages show well in the SERP's. for these 'non-localized' "service keywords" as well.
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the new site will be built in WordPress
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If they are opening 3-10 physical locations then it is probably worth the extra funds to have a developer build an architecure to suit the site requirements rather than wordpress. It would be simple then to use 'state' from the landing page to scupltue the information presented on deeper pages to reflect the local version. So, if a user follow through to services page from the landing page they will see content from the main services page along with any local content required.
It is also important to look at pagespeed in generic molded designs to ensure it can meet the content delivery demands across a country as the site's traffic increase as new branches open.
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I've no issue with this, however I was wondering how other companies go about this?
What's the best way to be relevant for certain "service" based keyword searches in each city?
These are the two questions you asked. Which I thought I answered.
Are you asking what is the suggested URL structure?
site.com/web-design-san-diego.html
Although this will work, I think I would prefer, and notice to work well
and optimize keywords accordingly.
If that still is not your question
Then please re-type it as I am missing it. Sorry. -
I don't think you understand what I'm asking, however I do appreciate your suggestions
I know how to optimize, what I'm really looking for are site architecture suggestions that will help with the issue/s I noted in my original question. -
Well some are easier than others. Website design is easy as the design links point back to the local page so you build PA for that keyword. Private tutoring also as you would have inbound links possibly from local schools, or personal social networks. I don't know anyone promoting ditch digging
The parent site needs to rank for website design, while the local page ranks for website design in [local place].The overall weight of the parent site will help the local site rank well.
Or maybe I do not understand what is meant by "However, many of the "service" keywords are not yet 'localized' by Google,"
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"services" broadly speaking, keywords like "website creation", "ditch digging", "private tutoring"...
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Please give examples of these keywords.
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Thanks Richard
however... this is the tricky part:
I'm quite good at optimizing locally for this type of thing. However, many of the "service" keywords are not yet 'localized' by Google, I'd want to have my client webpages show well in the SERP's. for these 'non-localized' "service keywords" as well.
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Landing page for each location is great! You also need to pint inbound links to those pages, and try to get those links from local sources. I believe you can have multiple Google Places pages for each physical location also.
You need to treat each landing page as their own site regarding link building, social networking, blogging, etc.
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