Best way to set up a site with multiple brick and mortor locations across Canada
-
I have a client who is expanding his business locations from 2 cities to 3, and working towards having 10+ locations across Canada. Right now we're building location based landing pages for each city, as well as keyword targeted landing pages for each city. For example, landing pages for "Vancouver whatever clinic" and "Calgary whatever clinic" as well as for "Vancouver specific service", and "Calgary specific service". This means a lot of landing pages will need to be created to target each of 10 or so desirable "service" keywords for each city's location. I've no issue with this, however I was wondering how other companies go about this? What's the best way to be relevant for certain "service" based keyword searches in each city?
-
Many of the "service" keywords are 'localized' meaning they will show Google Places results for local brick and mortar businesses for each location. I'm quite good at optimizing locally for this type of thing. However, many of the "service" keywords are not yet 'localized' by Google, I'd want to have my client webpages show well in the SERP's. for these 'non-localized' "service keywords" as well.
-
the new site will be built in WordPress
-
-
If they are opening 3-10 physical locations then it is probably worth the extra funds to have a developer build an architecure to suit the site requirements rather than wordpress. It would be simple then to use 'state' from the landing page to scupltue the information presented on deeper pages to reflect the local version. So, if a user follow through to services page from the landing page they will see content from the main services page along with any local content required.
It is also important to look at pagespeed in generic molded designs to ensure it can meet the content delivery demands across a country as the site's traffic increase as new branches open.
-
I've no issue with this, however I was wondering how other companies go about this?
What's the best way to be relevant for certain "service" based keyword searches in each city?
These are the two questions you asked. Which I thought I answered.
Are you asking what is the suggested URL structure?
site.com/web-design-san-diego.html
Although this will work, I think I would prefer, and notice to work well
and optimize keywords accordingly.
If that still is not your question
Then please re-type it as I am missing it. Sorry. -
I don't think you understand what I'm asking, however I do appreciate your suggestions
I know how to optimize, what I'm really looking for are site architecture suggestions that will help with the issue/s I noted in my original question. -
Well some are easier than others. Website design is easy as the design links point back to the local page so you build PA for that keyword. Private tutoring also as you would have inbound links possibly from local schools, or personal social networks. I don't know anyone promoting ditch digging
The parent site needs to rank for website design, while the local page ranks for website design in [local place].The overall weight of the parent site will help the local site rank well.
Or maybe I do not understand what is meant by "However, many of the "service" keywords are not yet 'localized' by Google,"
-
"services" broadly speaking, keywords like "website creation", "ditch digging", "private tutoring"...
-
Please give examples of these keywords.
-
Thanks Richard
however... this is the tricky part:
I'm quite good at optimizing locally for this type of thing. However, many of the "service" keywords are not yet 'localized' by Google, I'd want to have my client webpages show well in the SERP's. for these 'non-localized' "service keywords" as well.
-
Landing page for each location is great! You also need to pint inbound links to those pages, and try to get those links from local sources. I believe you can have multiple Google Places pages for each physical location also.
You need to treat each landing page as their own site regarding link building, social networking, blogging, etc.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Site Migration due to Corporate Acquisition
Hey everyone, Wanted to check-in on something that I've been thinking way too much about lately. I'll do my best to provide background, but due to some poor planning, it is rather confusing to wrap your head around. There are currently three companies involved, Holding Corp (H Corp) and two operating companies, both in the same vertical but one B2B and the other is B2C. B2C corp has been pushed down the line and we're focusing primarily on H Corp and B2B brand. Due to an acquisition of H Corp and all of it's holdings, things are getting shuffled and Ive been brought in to ensure things are done correctly. What's bizarre is H Corp and it's web property are the dominant authority in SERPs for the B2B brand. As in B2B brand loses on brand searches to H Corp, let alone any product/service related terms. As such, they want to effectively migrate all related content from H Corp site to B2B brand site and handover authority as effectively as possible. Summary: Domain Migration from H Corp site to B2B Brand site. Ive done a few migrations in my past and been brought in to recover a few post-launch so I have decent experience and a trusted process. One of my primary objectives initially is change as little as possible with content, url structure (outside the root) etc so 301s are easy but also so it doesn't look like we're trying to play any games. Here's the thing, the URL structure for H Corp is downright bad from both a UX perspective and a general organizational perspective. So Im feeling conflicted and wanted to get a few other opinions. Here are my two paths as I see and Id love opinions on both: stick with a similar URL structure to H Corp through the migration (my normal process) but deviate from pretty much every best practice for structuring URLs with keywords, common sense and logic. Pro: follow my process (which has always worked in the past) Con: don't implement SEO/On-page best practices at this stage and wait for the site redesign to implement best practices (more work) Implement new URL structure now and deviate from my trusted process. Do you see a third option? Am I overthinking it? Other important details: B2B brand is under-going a site redesign, mostly aesthetic but their a big corporation and will likely take 6-9 months to get up. Any input greatly appreciated. Cheers, Brent
Web Design | | pastcatch1 -
What is the best way to handle annual events on a website?
Every year our company has a user conference with between 300 - 400 attendees. I've just begun giving the event more of a presence on our website. I'm wondering, what is the best way to handle highlights from previous years? Would it be to create an archive (e.g. www.companyname.com/eventname/2015) while constantly updating the main landing page to promote the current event? We also use an event website (cvent) to handle our registrations. So once we have an agenda for the current years event I do a temporary redirect from the main landing page to the registration website. I don't really like this practice and I feel like it might be better to keep all of the info on the main domain. Wondering if anybody has any opinions or feedback on that process as well. Just looking for best practices or what others have done and have had success with.
Web Design | | Brando161 -
Best practice for multilanguage website ( PHP feature based on Browser or Geolocalisation)
Hi Moz Experts I would like to know what does it the best practice for multilanguage website for the default language ? There are several PHP features to help users to get the right language when they come from SEO and direct; present the default language by browser language, by gelolocalisation, etc. However, which one is the most appropriate for Quebec company that try to get outside Canada ? PRO and CONS. Thank you in advance.
Web Design | | johncurlee0 -
How Can I Make My Site iPhone Friendly?
I have been looking into making my website for iphone friendly as my analytics are not great for the iphone and I know when I try to navigate around it on an iphone it can be tough. I was told that if I make changes to the layout that it would affect my layout across everything, which I did not want to do. So I have two questions: Is this correct regarding the layout? If so, if you did something like m.waikoloavacationrentals.com which would be the mobile version how would that possibly effect your rankings with regards to the traffic distribution? Any feedback would be appreciated. Also if anyone has any experience in doing this I would be interested in discussing further.
Web Design | | RobDalton0 -
One Page Guide vs. Multiple Individual Pages
Howdy, Mozzers! I am having a battle with my inner-self regarding how to structure a resources section for our website. We're building out several pieces of content that are meant to be educational for our clients and I'm having trouble deciding how to layout the content structure. We could either layout all eight short sections on a single page, or create individual pages for each section. The goal is obviously to attract new potential clients by targeting these terms that they may be searching for in an information gathering stage. Here's my dilemma...
Web Design | | jpretz
With the single page guide, it would be nice because it will have a lot of content (and of course, keywords) to be picked up by the SERPS but I worry that it is going to be a bit crammed (because of eight sections) for the user. The individual pages would be much better organized and you can target more specific keywords, but I worry that it may get flagged for light content as some pages may have as little as a 150 word description. I have always been mindful of writing copy for searchers over spiders, but now I'm at a more technical crossroads as far as potentially getting dinged for not having robust content on each page. Here's where you come in...
What do you think is the better of the two options? I like the idea of having the multiple pages because of the ability to hone-in on a keyword and the clean, organized feel, but I worry about the lack of content (and possibly losing out on long-tail opportunities). I'd love to hear your thoughts. Please and thank you. Ready annnnnnnnnnnnd GO!0 -
Critique a site I'm working on please
Hi guys, I have a list of things to do on this website that is longer than my arm but thought I would gather a few more thoughts on the site before moving on further with it. The site is here. It went live a couple of days ago for live testing. I have a news section coming very soon at theworkplacedepot.co.uk/news - it is in live testing now. One glaring issue for me is that some of the products simply aren't "buyable". What I mean by that is that the options are too vague and too vast - as an outsider I wouldnt have a clue what I was buying! Other issues: The banner at the bottom of the HP is a test - its design will be changing. The sitemap has some issues and will be addressed. There is no area yet to "log-in". However, critique for me pretty please! 🙂
Web Design | | MattJanaway0 -
Alternatives to Wordpress for updating content of a static html site
I have a static html site which I cannot update myself. What solutions/ programs would you recommend for gaining the ability to update it myself? I'm reluctant to switch to WordPress because the sites that use any CMS that are hosted by my web hosting company get routinely hacked. Thank you!
Web Design | | translate0 -
How to best correct cannibalization?
I apologize if this has already been answered, but after reading several posts on cannibalization, I can't seem to find what I am looking for. The site in question is www.urbanitystudios.com and in particular the term "western wedding invitation". We rank in the top 30 for this term in Google, but Google has indexed a particular product, versus our western wedding invitation collection page. The product that is indexed for this term: http://www.urbanitystudios.com/Designs/western-wedding-invitations-p-1527.html The page that we would rather be indexed: http://www.urbanitystudios.com/Designs/western-wedding-invitations-c-95_179_181.html After running an onpage report in SEOmoz tools for the collection page, we recieve an A grade, but get a warning on the cannibalization line item. As you can see, we name each product within that collection as "Western Wedding Invitation-x" (and have done this for other product categories...not good). After a good head slap, we realized that we are confusing Google as to what should be the main page. If we rename our products, the product's URL will change-Do we do a 301 for those products? If we rename our products, do we take out the words "Western Wedding Invitation" entirely or can we say "x-Western Wedding Invitation"? Or. because cannibalization is deemed a "low priority" in the reports, do we let things be and work on getting links to the collections page vs the individual product? Any insight would be most appreciated.
Web Design | | UrbanityStudios0