Site structure question
-
I'm doing a site that will have many many pages.
Now I have heard that you get more seo value if its a lower tear so for example:rather than
site.com/brand/subbrand/product
Is this correct?
Should I structure my site like this?
site.com/product
site.com/brand points to site.com/product(so all products are on the sub root.)
Does that make sense?
-
One thing to consider with site structure is your analytics. Using a directory structure can give you some valuable information in your analytics -- you can look at a particular category of product in aggregate and see how it is doing, if it is set up properly.
This post from LunaMetrics has some more ideas for setting up a GA-friendly site at http://www.lunametrics.com/blog/2010/09/22/designing-google-analytics-friendly-site/.
-
Thanks for the responses!
based on some research I think first level is best.
Yahoo stores sets it up this way.
Example: site.com/brands (then the actual product is in the root)
Yahoo store structures there sites like this.
-
You could use no-follow, but for this purpose, it seemed best to just not hyper the text. I would have a product page of perhaps 30+ products PLUS links on each of those to the products full description page PLUS links to the brand page PLUS my normal page links. This starts to add up quickly and Roger yelled at me
-
Can you go into more detail about this problem with your brand links on your product pages? How did you determine the right number of links that should be on a page? Couldn't you use "no-follow" tags in the URLs and solve the same issue?
-
No more than 3 levels deep.
Yes, as you have written.
site.com/products-category/product-001.html The brand name could be a hyper to the brand page
site.com/brand/ where this list all the brands. Click on a brand, pulls the product page with a filter.
Then I have some high level brands that list their products on the brand page as an all inclusive.
Now I did have to remove my 'brand' links from my product pages as I was getting too many links on the page, so look out for that.
You are on the correct path.
-
The actual physical directories you use are really not a factor. You can have a webserver path that looks like site.com/brand/subbrand/productid/product but reach it from a URL of site.com/product if you use routes or other means of creating a virtual path.
That aside, what's important is not how deep a page is in your directory structure, but how many clicks would it take a user or crawler to get to the page. If a user has to click from Nike.com to "Nike shoes" then "Nike running shoes" then "Nike 3000x running shoe", that would be a concern, especially if there are more levels to your structure.
On the other hand, if you have a link on your home page that says "Nike Running Shoes", or a link from your home page directly to your latest products, that would get those pages more value from a SEO perspective.
-
I would focus more on your Site Architecture. Focus on clicks from the home page.
There is a great article about it here (http://www.seomoz.org/blog/site-architecture-for-seo), along with a link to Rand's video on Site Architecture.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What is the best tactic to fix thousands of product descriptions on an eCommerce site?
I've asked this to dozens of people already, but I still haven't found a satisfactory answer... perhaps someone here can help me: I keep hearing how important it is to update product descriptions to avoid duplicate content, decrease thin content and improve conversion rates - but for any new eCommerce sites like ours, with thousands of listings going up at once, this is nearly impossible to control. Outsourcing is clearly a bad idea from an SEO standpoint as well as a UX standpoint... But are there any other options? Should I let go of my other responsibilities and focuses as an in-house SEO manager and virtually stop, drop and roll out unique product descriptions? That would be a project that would take me at least a year to complete. Do I just give up? Do two descriptions a day and hope for the best? What do you guys think? What have you recommended for others? I can't imagine our company is alone in this dilemma. Thanks in advance! Hanna
Content Development | | whiteonlySEO0 -
Content Writing - it should be for the main corporate site, blog or for social media?
Hi There, I have my main site : example.com and a related blog https://blog.example.com/ My management does not believe frequent content posting on the example.com My Queries 1- Will it help boost ranking of **example.com **if we share frequent content on our blog https://blog.example.com/? How much impact it has? 2- Every body says content is the king, Ok fine, but when you are not allowed to share it on the main corporate site, then where to share it? Blog and social media sites? please help. 3- We are in a business where clients do not bother to go on sites and read, so in this scenario is it correct to say that you hav to create the content for search engine consumption even when your clients dont need it/or have not in the habit of reading it? Hope somebody will enligten me caught in catch 22. Regards Tanveer
Content Development | | Sequelmed1 -
Advice on Security Concerns for WordPress Site
My company has a WordPress site (URL is learn.automationdirect.com) It is a very simple site and is currently under utilized. I would like to make some SEO improvements to it by activating comments and installing an SEO plugin like Yoast but, I am being help back by concerns about the sites security. Is there some sort of suggestion/advice you guys can point me to that will help get the site to a place where we are confident in it's security level, and I can move forward with optimizing it?
Content Development | | ChadC0 -
Which is better for seo purposes? site/blog or site/community?
Hi Guys I was wondering if you could help on this one. We are in the process of setting up a wordpress blog for our website to aid our content marketing efforts, and was wondering what main url for this blog is going to be the best for seo purposes? So of the following 2 which one is going to be the better one? site.com/blog or site.com/community If anyone could get back to me on this I would appreciate it. Thanks David
Content Development | | DavidZA10 -
Duplicate content - 6 websites, 1 IP. Is the #1 site knocked down too?
Yes I know, running multiple websites on 1 IP isn't smart. 6 Websites with duplicate content on 1 IP is even worse. It's a technical issue we can't solve quickly. Thing is, our #1 website, which has the highest DA and PR, was the first website with all this content. All other websites we're running were launched a few months, and some a few years, later. All content was copied from the #1 website. I'd say the other websites would get knocked down by Google, because they duplicated the content. Google should see that our #1 website was the first that uploaded this content. Therefore our #1 website should rank normally. Questions is: What does Google think of duplicate content when all websites are on 1 IP? Is, or will our #1 website get punished as well?
Content Development | | Webprint0 -
Press Releases and Duplicate Content on Event Related Site
I have a site that lists events. I ask those submitting events to submit original content if possible, but frequently they submit press releases which are already published elsewhere. I rewrite some of the press releases, but do not have time to rewrite every press release that comes my way. I want my users to get a comprehensive list of events, but I don't want get a penalty for duplicate content. What is the best solution?
Content Development | | andywozhere0 -
How does google react to duplicate shops on ecommerce sites
Surely shopping cart sites are going to have a lot of duplicate content? Does google recognise this? Is there anything I can do let google know?
Content Development | | borderbound0 -
Google still caching old site
Hi all, We just acquired a new domain that was being squatted on by a reseller for a very long time and on the 5th June migrated our site over to it, replacing their advertising holding page. The domain is http://primate.co.uk It's been a week now though and Google hasn't seemed to have updated it's cache. Doing a search for 'primate.co.uk' in Google lists the site but with the old holding page description. Web master tools doesn't report any errors or issues with the site. Does anyone know how we can get Google to index the domain and update it's cache? Cheers, Gordon
Content Development | | Primate0