Site structure question
-
I'm doing a site that will have many many pages.
Now I have heard that you get more seo value if its a lower tear so for example:rather than
site.com/brand/subbrand/product
Is this correct?
Should I structure my site like this?
site.com/product
site.com/brand points to site.com/product(so all products are on the sub root.)
Does that make sense?
-
One thing to consider with site structure is your analytics. Using a directory structure can give you some valuable information in your analytics -- you can look at a particular category of product in aggregate and see how it is doing, if it is set up properly.
This post from LunaMetrics has some more ideas for setting up a GA-friendly site at http://www.lunametrics.com/blog/2010/09/22/designing-google-analytics-friendly-site/.
-
Thanks for the responses!
based on some research I think first level is best.
Yahoo stores sets it up this way.
Example: site.com/brands (then the actual product is in the root)
Yahoo store structures there sites like this.
-
You could use no-follow, but for this purpose, it seemed best to just not hyper the text. I would have a product page of perhaps 30+ products PLUS links on each of those to the products full description page PLUS links to the brand page PLUS my normal page links. This starts to add up quickly and Roger yelled at me
-
Can you go into more detail about this problem with your brand links on your product pages? How did you determine the right number of links that should be on a page? Couldn't you use "no-follow" tags in the URLs and solve the same issue?
-
No more than 3 levels deep.
Yes, as you have written.
site.com/products-category/product-001.html The brand name could be a hyper to the brand page
site.com/brand/ where this list all the brands. Click on a brand, pulls the product page with a filter.
Then I have some high level brands that list their products on the brand page as an all inclusive.
Now I did have to remove my 'brand' links from my product pages as I was getting too many links on the page, so look out for that.
You are on the correct path.
-
The actual physical directories you use are really not a factor. You can have a webserver path that looks like site.com/brand/subbrand/productid/product but reach it from a URL of site.com/product if you use routes or other means of creating a virtual path.
That aside, what's important is not how deep a page is in your directory structure, but how many clicks would it take a user or crawler to get to the page. If a user has to click from Nike.com to "Nike shoes" then "Nike running shoes" then "Nike 3000x running shoe", that would be a concern, especially if there are more levels to your structure.
On the other hand, if you have a link on your home page that says "Nike Running Shoes", or a link from your home page directly to your latest products, that would get those pages more value from a SEO perspective.
-
I would focus more on your Site Architecture. Focus on clicks from the home page.
There is a great article about it here (http://www.seomoz.org/blog/site-architecture-for-seo), along with a link to Rand's video on Site Architecture.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
old posts / delete or update Big Site with more than 6000 articles
Hi, my site is related to education and i published more than 6000 articles from last 10 years, i naver delete but frequently update the Good Articles but some old articles that is not giving visitors, i did not update and some of them are short articles. i started in year 2021 and many articles in year 2012 to 2023 i write. please check my site and advise can i delete old out dated articles ? and countinue writing new articles with same topics, actuly from last month of August 2023 my site visitors lost with time from more than 70 percent.
Content Development | | bedah
thank so much for advise.
can i delete out dated content?
some of my contents are not ranking even i update before it was on top position but now even after update still other website is ranking more than me in current year.
#old Content ?
#update or delete?0 -
Breaking a Big Website into Multiple Unrelated Sites
I have a big cluttered website that I want to simplify. There is content for patients, researchers, therapists who are looking for grants, etc.. Would it be a bad ideas to turn these into 3 or more, completely different sites with each focused on their specific demographic? Or should I just figure out how to organize the one site better? Thanks for your help!!!
Content Development | | bosleypalmer0 -
How best to handle on-site blogs for multiple site views in Magento?
Hi, I'm working with a site on Magento with views for UK, US and FR websites. Currently they have a French WordPress Blog that is pulled into the French site view and an English one that appears on both the US and UK views. Of course the problem here is that the US and UK views are duplicating content so these needs sorting super-fast. The plan is to disconnect the US view from the current English blog and create a dedicated US onsite blog. However, should we continue to use WordPress or instead use an alternative blog module or plugin for Magento? Cost is an issue and running three separate blogs and the cost of plugging these into each site view. However, getting these right for SEO is the most important factor here. I'm also concerned about the mess of multiple plugins causing page speed issues etc... My instinct is to go with WordPress, but I'm keen to hear what others think or have experience of.
Content Development | | ExtraDigital0 -
Would my ranking be affected if i had a snipet of an article showing on another site
Hi, i am thinking of using rss feed to show a snippet of an article on two sites for people then to be able to visit the main site, but i want to know if this would damage my seo and rankings. Any help and advice on this would be great
Content Development | | ClaireH-1848860 -
Same content on site blog as a separate blog. Will unpublishing on one blog evade duplicate content issues?
I just discovered my client was posting the same content as the site I'm working on for him on a separate blog. I don't want to run into duplicate content issues. Both are Wordpress sites. Will it suffice to simply unpublish duplicate entries on the other blog and leave the posts as drafts?
Content Development | | locallyrank0 -
Content being copied from our product page hurting our site overall?
On our product pages, he have short descriptions and some bulleted lists. Resellers of our products, and many other sites who are not resellers are copying this content, often verbatim. While I'm not as concerned for the product pages themselves as we're hoping the category pages will rank, does this duplication of our content hurt our site overall? FWIW, our brand name is in our domain and often also shown on these sites that copy the content.
Content Development | | minutiae0 -
Blogs: Hosted vs. Off-Site
What is the latest opinion on whether to have a blog hosting on your primary domain or on an outside domain (either Wordpress or just another URL). In the past we have done the former and it's been a great source of fresh content and organic traffic. Wonder if there is good argument now for not having it on the domain. With this new site we're working on it logistically would be more challenging given their tech resources, plus they already have thousands of pages.
Content Development | | BMGSEO0 -
Blog content practices for e-commerce sites
What is the best practice in regards to content for e-commerce blogs on the same domain as the web-store (blog.storename.com)? What balance of content should be on the blog vs. the item & section pages or doesn't it matter?
Content Development | | MEldridge0