Alt image or allow /image in robot.txt
-
Howdy,
Me and my co-workers had a discussion at lunch time. We wonder if we should allow /image in our robot.txt. We arent sure what rank best. Image whit keyword in it or simply had a Alt at each image and hide the /image in the robot.txt... or have a allow /image AND a alt source.
P.S. At this point, we didnt work on any sitemap or link it anywhere.
Ty.
-
Awesome !
Thx for your advice.
-
The best robots.txt file is an empty one.
Why would you block your images? They can be a source of traffic and, depending on the image, advertising as well.
The ALT tag for the image should be descriptive of the image. With that said, you should look for opportunities to use keywords relevant to your page's focus in the ALT tag.
Your image file's name should also be descriptive and, when possible, use an appropriate key word.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
I am confused/frustrated/surprised how bad my website is doing on google ranking
Hello, I am confused/frustrated/surprised how bad my website (flyhy.co) is doing on google ranking and I have no clue why even though I have been doing my homework regarding SEO. Just a bit of background, I have created a new website about 6 months ago for the paragliding community, the primary goal is to provide a platform for people to publish their ads (osclass), but also to provide some interesting reviews and tools to help paragliders chose their wing. We have been putting a lot of effort to provide a nice user experience and tio build the tools mentioned above. Our main channel to connect with the community is Facebook, and we have been quite active there. I have looked at many SEO articles and I made sure the website provides a good UX, the URLs are SEO friendly, good meta data, etc. Also have been using the google search console and analytics to monitor all of this. But here is the thing, all these does not seem to change anything in our ranking for important keywords such as "paraglider for sale", "paragliding equipment", etc. We seem to only rank (looking at Google’s keyword tool) for very specific wing model names that people have mentioned in their ads. I have ran out of ideas on how to improve our SEO !!!!!! I know the website is only 6 months old, but by now we should get some results. As an example, I will mention one our main website competitors: www.paraglidingequipment.org. OK the URL is pretty obvious and this website ranks in page #1 for "paragliding equipment" (but also for "paraglider for sale" and other paragliding related key phrases). OK there is the URL (paraglidingequipment.org), but I thought nowadays google bots are smarter than just that. The website is 1 year old (so not really much older than us, and was ranking high anyway even 6 months ago). The website looks like it was clearly made by one person and then quickly just left it running, so no content has been added (except for people putting their ads), there is almost no activity on the Facebook account. I have run some test such as "pagespeed insights" and we both rank the same. On "seositecheckup.com", we are clearly better with more 10 points. Is there anyone out there who can tell me what is going on? Have I missed a very important aspect of SEO? Is our website somehow compromising the robots crawling (although I can see about 80 pages have been already indexed in google search console)? I know content is king, but in paraglidingequipment.org the only content I see are ads, and we have ads and other interesting (ie reviews and tools) for paragliders. To conclude, I am basically completely clueless of what to do to rank at least on the first couple of pages of google for the key phrases above. I need help. Hichem. PS: in Moz bar our score is non existing (PA=1,DA=10), on paraglidingequipment.org (PA=23,DA=15). So it looks that essentially we are not apparent on the web! PSS: We have also tried to build some backlinks on few important paragliding community websites.
Competitive Research | | hichemboudali0 -
2 sites with low DA and PA and unoptimised <title>outranking everyone for competitive search term - How ?</title>
Im doing some keyword research for a new client, Ive found 2 anomalies for competitive search terms where sites with unoptimised <title>tags, poor backlinks and other stats, (compared to the other sites listed in the SERP) are out ranking everyone and claiming the #1 spot</p> <p> The 2 search terms are :</p> <ul> <li dir="ltr"> <p dir="ltr"><a href="https://www.google.co.uk/search?q=interior+designers+london&oq=interior+designers+london&aqs=chrome..69i57j69i65j69i60j69i65l2j69i60.2784j0j1&sourceid=chrome&ie=UTF-8">Interior designers London</a>- #1 new-id.co.uk - <a href="https://moz.com/researchtools/ose/links?site=new-id.co.uk&filter=&source=external&target=page&group=0&page=1&sort=page_authority&anchor_id=&anchor_type=&anchor_text=&from_site=">OSE info</a></p> </li> <li dir="ltr"> <p dir="ltr"><a href="https://www.google.co.uk/search?q=interior+designers+london&oq=interior+designers+london&aqs=chrome..69i57j69i65j69i60j69i65l2j69i60.2784j0j1&sourceid=chrome&ie=UTF-8#q=interior+designer+london">Interior designer London</a>- #1 nstudio.co.uk - <a href="https://moz.com/researchtools/ose/links?site=http%3A%2F%2Fnstudio.com%2F&filter=&source=external&target=page&group=0&page=1&sort=page_authority&anchor_id=&anchor_type=&anchor_text=&from_site=">OSE info</a></p> </li> </ul> <p> (interestingly they hardly rank at all for any modification of those search terms)</p> <p> The only thing i could think of is that they both had some really good links using that exact anchor text, but ive been checking OSE for the past month both in the backlinks and the just discovered but couldnt see anything like that.</p> <p>I conducted the SERP checking from a laptop with a broadband connection based in London, although im not very local to either of these locations im about an 8th of the cities distance away from one of those location and about half a cities distance away from the other. So i dont think its a local skew thats causing the SERP rankings.</p> <p>For both sites i can see they had old domains which now redirect to the them :</p> <ul> <li dir="ltr"> <p dir="ltr"><span data-mce-mark="1">New-id.co.uk = </span><span data-mce-mark="1"><a href="http://newidinteriors.com/">newidinteriors.com</a> - <a href="https://moz.com/researchtools/ose/links?site=http%3A%2F%2Fnewidinteriors.com&no_redirects=1&filter=&source=external&target=page&group=0&page=1&sort=page_authority&anchor_id=&anchor_type=&anchor_text=&from_site=">OSE info</a> - PA1, DA1</span></p> </li> <li dir="ltr"> <p dir="ltr"><span data-mce-mark="1">Nstudio.co.uk = intarya.com - <a href="https://moz.com/researchtools/ose/links?site=www.intarya.com&filter=&source=external&target=page&group=0&page=1&sort=page_authority&anchor_id=&anchor_type=&anchor_text=&from_site=">OSE info</a> - Da 32, PA43</span></p> </li> </ul> <p> Although the intarya domain was quite strong with good backlinks (but nothing above par comapred to the other sites the nstudio.co.uk site is now outranking, the anchor text was mostly natural with only some keyword anchor text from PA1 pages. </p> <p>The <a href="http://newidinteriors.com/">newidinteriors.com</a> didnt seem to have a backlink profile, both PA1 and DA1.</p> <p> Ive taken screenshots of the SERP pages below, but feel free to dig further</p> <p>Any idea what's going on here ?</p> <a download="HWkjmDf.png" class="imported-anchor-tag" href="http://i.imgur.com/HWkjmDf.png" target="_blank">HWkjmDf.png</a> <a download="A70jXse.png" class="imported-anchor-tag" href="http://i.imgur.com/A70jXse.png" target="_blank">A70jXse.png</a></title>
Competitive Research | | mike8780 -
My (properly optimised) webpage outscores page#1 ranked competitors on page/domain authority ... but I'm only on page#2\. Huh?
I'm puzzled. I've optimised a particular page for a particular search term, and the SEOMoz tool gives me an A for on-page optimisation. So no problem there. I can understand why my webpage/site is being outranked by pages from (for example) the Guardian and Oxford University, but there are several sites that Google is ranking on page #1 though their page and domain scores are well below ours. Specifically: my page/domain authority scores are 46/52, compared with 22/46 for the competitor that Google is ranking #5 - yet we only rank a lowly #12. And it's not as though the particular page in question isn't an obvious and appropriate part of our site. We work with new writers and the page in question offers a selection of creative writing courses. It's not like we're a writing-related site that suddenly has a page advertising fake rolexes. It's not a timing issue either, as most of our links have been in place for a couple of years at least. So I'm puzzled. And concerned. This page of ours was a reliable revenue generator for us and it's dying out there on the page#2 wilderness. If anyone can help, I'd be massively grateful. I don't know if this is helpful, but the page in question is http://www.writersworkshop.co.uk/Creative-Writing-Courses.html and the search term is ... well, heck, you take a wild guess. We're a British firm, so the only search engine that really matters to us is google.co.uk
Competitive Research | | harrybingham0 -
Competitor research: No data / results displaying on Keyword tools, Aexa
Hi there! I'm trying to research a few competitors using various Keyword tools (SEM Rush, Compete, Keyword Spy -- even Alexa for high level insight). While the bulk of the competitors generate expected results through these tools (a smattering of their top organic and paid search keywords, some traffic estimations through Alexa), ONE of these competitors lists "No results" across all categories and all tools: http://www.bgstar.ca Despite this, we know that they invest heavily in search -- and my SEM Rush toolbar indicates that they have a Google PR of 5 (though I recognize that that should be taken with a grain of salt). So I'm stumped! Has anyone encountered this before? Is there something structural that they might be doing, that's blocking not only Google-based platforms, but Alexa too? Thanks for your help!
Competitive Research | | MACJ0 -
Any Tool for Tracking Domain / Page Authority Growth?
Is there any tool available in the market where there is a ranking list of fastest growth in Domain and Page Authority? I launched a job site 8 months ago and I am curious to see what % of websites (not just job specific) have experienced faster growth in a similar time frame in Domain and Page Authority to get a sense of what may have been accomplished. thank you very much,
Competitive Research | | knielsen0 -
Static Html Pages V/s Wordpress - For open content pages?
Hi there. I am worried a bit about static html pages or wordpress as an instance to write down open page content for our website. We are a product based website - primarily Saas based product. But with time we have seen that if we write more content people will be able to find us better,. Earlier our blog resided on blog.example.com now we are moving it to example.com/blog/ Issues - I really want to know that I need to generate lots of fresh content so I am using wordpress as the blog medium and content generation medium too. Basically the wordpress instance will be a content generated pages. I can also have static html page based content but then our content writers will always have to take the help of develoeprs to publish it to our sites. Whats the best way to go about this keeping SEO really crucial in mind? Thanks for your time and help!
Competitive Research | | shanky10 -
"keyword" - rank the home page or sub page domain.com/keyword?
One of my clients has a pretty decent website that ranks 1st place for most major keywords in their line of business. EXCEPT one keyword that i've been struggling to get 1st position on Google (currently 2nd). My problem is: let's say "tennis shoes" as a keyword the home page of course has several other shoes listed but I've seen that Google took my home page and made it 2nd position (on 1st page). Where the section domain.com/tennis-shoes is on 2nd page of Google. My question is should i rel cannonical from the /tennis-shoes section to the home page so it focuses more on the specific keyword that i need to get the home 1st? Or should i leave the home page generic and focus more on /tennis-shoes to get that 1st position? What do you Moz'ers Think?
Competitive Research | | mosaicpro0