Don't want to lose page rank, what's the best way to restructure a url other than a 301 redirect?
-
Currently in the process of redesigning a site. What i want to know, is what is the best way for me to restructure the url w/out it losing its value (page rank) other than a 301 redirect?
-
thanks a lot everyone for the help. Just wanted to make sure there wasn't some other way of going about this.
-
lol... right...
Just saying that if anybody comes into my office and talks about changing the URLs on my site I will be reaching for my gun.... there is a really good chance that they will be shot.
-
I guess the main question is, but what if you have to? Best way if you have to change structure.
-
Lots of people who redesign sites change the URLs. That is usually a huge mistake.
Is there a genuine need to change URLs? If not then don't do it.
If their is a genuine need then weigh that against the fact that some link value will be lost through the 301 redirect.
We rarely rarely rarely change URLs here.
Any designer who says he wants to change my URLs will be in for a fight that he will probably lose.
-
Why don't you want to use a 301? If you are truly restructuring a site, then you will need to use 301s.
There are a couple of posts about this topic.
http://www.seomoz.org/qa/view/44720/site-restructure-urls-301s-inbound-links-already-301d
http://www.seomoz.org/blog/301-redirect-or-relcanonical-which-one-should-you-use
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
After hack and remediation, thousands of URL's still appearing as 'Valid' in google search console. How to remedy?
I'm working on a site that was hacked in March 2019 and in the process, nearly 900,000 spam links were generated and indexed. After remediation of the hack in April 2019, the spammy URLs began dropping out of the index until last week, when Search Console showed around 8,000 as "Indexed, not submitted in sitemap" but listed as "Valid" in the coverage report and many of them are still hack-related URLs that are listed as being indexed in March 2019, despite the fact that clicking on them leads to a 404. As of this Saturday, the number jumped up to 18,000, but I have no way of finding out using the search console reports why the jump happened or what are the new URLs that were added, the only sort mechanism is last crawled and they don't show up there. How long can I expect it to take for these remaining urls to also be removed from the index? Is there any way to expedite the process? I've submitted a 'new' sitemap several times, which (so far) has not helped. Is there any way to see inside the new GSC view why/how the number of valid URLs in the indexed doubled over one weekend?
Intermediate & Advanced SEO | | rickyporco0 -
301 Redirect to Home Page or Sub-Page?
What do you think about 301 redirect of good expired domain to a sub-page instead of the home page? I'm doing this so I don't hurt my brand name. Let me know your thoughts please. Thank you
Intermediate & Advanced SEO | | JuanWork0 -
If I 301 redirect a sub-page that is #1, will I risk losing SERP?
I have a site that for some reason Google decided to rank one of our articles #1 for a fairly competitive term. The article is kind of a BS blog post and I want to 301 it to our page about the topic as that's designed for conversion. If I do this, will we risk losing the ranking? If so, what are other options? Can I change the content of the ranked page to something closer to our landing page? Any advice is welcome!
Intermediate & Advanced SEO | | dk80 -
Website Isn't Ranking & I'm Not Sure Why Based On The Data
Hi Moz Community,
Intermediate & Advanced SEO | | ErrickG
I am having an issue that has been killing me for some time and I could really use another opinion. One of my client’s websites hasn't been ranking for some time and I can't put my finger on it. There are no issues showing up in the webmaster tools. If you compare the site with the tops ranking sites for the websites number one keyword, the website is just as good as everyone else. My clients website is the first one on the left in the attachment. We have better quality content but instead of showing up on page 1,2,3 the site is on page 21. I am just at a lost. Anyone have any thoughts outside looking in. Thanks,
Errick rrLJZ2G0 -
Removing Blogs and 301 redirect to blog home page?
Hi, I was at the MozCon conference in Seattle this Summer and heard great concepts about deleting a lot of pages on your site that are deemed excess. It got me thinking to remove all of our old blogs that were: Sales(ee) less than 400 words Flat out bad blogs When i begin removing these links, i know i will get a lot of 404 errors because of previous social links. So in your opinion, what would you do? Do i just 301 those blogs to my main /blog page? Thanks
Intermediate & Advanced SEO | | Shawn1240 -
Any idea why this page isn't indexing?
Hi Mozzers, Question for all of you. Any idea why this page isn't indexing in Google? It's indexing in Bing, but we don't see it in Google's results. It doesn't seem like we have any noindex tags or anyway issues with the robots files either. Any ideas? http://ohva.k12.com/
Intermediate & Advanced SEO | | petertong230 -
Dealing with Redirects and iFrames - getting "product login" pages to rank
One of our most popular products has a very authoritative product page, which is great for marketing purposes, but not so much for current users. When current users search for "product x login" or "product x sign in", instead of getting to the login page, they see the product page - it adds a couple of clicks to their experience, which is not what we want. One of the problems is that the actual login page has barely any content, and the content that it does carry is wrapped around <iframes>. Due to political and security reasons, the web team is reluctant to make any changes to the page, and one of their arguments is that the login page actually ranks #1 for a few other products (at our company, the majority of logins originate from the same domain). </iframes> To add to the challenge - queries that do return the login page as #1 result (for some of our other products) actually do not reference the sign-in domain, but our old domain, which is now a 301 redirect to the sign-in domain. To make that clear - **Google is displaying the origin domain in SERPs, instead of displaying the destination domain. ** The question is - how do we get this popular product's login page to rank higher than the product page for "login" / "sign in" queries? I'm not even sure where we should point links to at this point - the actual sign in domain or the origin domain? I have the redirect chains and domain authority for all of the pages involved, including a few of our major competitors (who follow the same login format), and will be happy to share it privately with a Moz expert. I'd prefer not to make any more information publicly available, so please reach out via private message if you think you can help.
Intermediate & Advanced SEO | | leosaraceni0 -
What if you can't navigate naturally to your canonicalized URL?
Assume this situation for a second... Let's say you place a rel= canonical tag on a page and point to the original/authentic URL. Now, let's say that that original/authentic URL is also populated into your XML sitemap... So, here's my question... Since you can't actually navigate to that original/authentic URL (it still loads with a 200, it's just not actually linkded to from within the site itself), does that create an issue for search engines? Last consideration... The bots can still access those pages via the canonical tag and the XML sitemap, it's just that the user wouldn't be able to access those original/authentic pages in their natural site navigation. Thanks, Rodrigo
Intermediate & Advanced SEO | | AlgoFreaks0