Don't want to lose page rank, what's the best way to restructure a url other than a 301 redirect?
-
Currently in the process of redesigning a site. What i want to know, is what is the best way for me to restructure the url w/out it losing its value (page rank) other than a 301 redirect?
-
thanks a lot everyone for the help. Just wanted to make sure there wasn't some other way of going about this.
-
lol... right...
Just saying that if anybody comes into my office and talks about changing the URLs on my site I will be reaching for my gun.... there is a really good chance that they will be shot.
-
I guess the main question is, but what if you have to? Best way if you have to change structure.
-
Lots of people who redesign sites change the URLs. That is usually a huge mistake.
Is there a genuine need to change URLs? If not then don't do it.
If their is a genuine need then weigh that against the fact that some link value will be lost through the 301 redirect.
We rarely rarely rarely change URLs here.
Any designer who says he wants to change my URLs will be in for a fight that he will probably lose.
-
Why don't you want to use a 301? If you are truly restructuring a site, then you will need to use 301s.
There are a couple of posts about this topic.
http://www.seomoz.org/qa/view/44720/site-restructure-urls-301s-inbound-links-already-301d
http://www.seomoz.org/blog/301-redirect-or-relcanonical-which-one-should-you-use
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Magento 1.9 SEO. I have product pages with identical On Page SEO score in the 90's. Some pull up Google page 1 some won't pull up at all. I am searching for the exact title on that page.
I have a website built on Magento 1.9. There are approximately 290,000 part numbers on the site. I am sampling Google SERP results. About 20% of the keywords show up on page 1 position 5 thru 10. 80% don't show up at all. When I do a MOZ page score I get high 80's to 90's. A page score of 89 on one part # may show up on page one, An identical page score on a different part # can't be found on Google. I am searching for the exact part # in the page title. Any thoughts on what may be going on? This seems to me like a Magento SEO issue.
Intermediate & Advanced SEO | | CTOPDS0 -
Best wordpress plugin for redirects, Old to new pages
What is the best wordpress plugin for redirects, Old to new pages?
Intermediate & Advanced SEO | | Michael.Leonard1 -
Best way to move from mixed case url to all lowercase?
We are currently in the process of moving our site from a mixed case structure i.e -> <sitename>/franchise/childrens-child-care/party/Bricks-4-Kidz/company-information.cfm</sitename> to all lowercase i.e -> <sitename>/franchise/childrens-child-care/party/bricks-4-kidz/company-information.cfm.</sitename> In order to maintain as much link juice as possible, should we be using 301 redirects to point from the old to the new? or would it be more advantageous to wait for the next crawl and the link juice would also be somewhat maintained even though the all the upper case letters have been converted to lowercase?
Intermediate & Advanced SEO | | franchisesolutions0 -
Do I need to use canonicals if I will be using 301's?
I just took a job about three months and one of the first things I wanted to do was restructure the site. The current structure is solution based but I am moving it toward a product focus. The problem I'm having is the CMS I'm using isn't the greatest (and yes I've brought this up to my CMS provider). It creates multiple URL's for the same page. For example, these two urls are the same page: (note: these aren't the actual urls, I just made them up for demonstration purposes) http://www.website.com/home/meet-us/team-leaders/boss-man/
Intermediate & Advanced SEO | | Omnipress
http://www.website.com/home/meet-us/team-leaders/boss-man/bossman.cmsx (I know this is terrible, and once our contract is up we'll be looking at a different provider) So clearly I need to set up canonical tags for the last two pages that look like this: http://www.omnipress.com/boss-man" /> With the new site restructure, do I need to put a canonical tag on the second page to tell the search engine that it's the same as the first, since I'll be changing the category it's in? For Example: http://www.website.com/home/meet-us/team-leaders/boss-man/ will become http://www.website.com/home/MEET-OUR-TEAM/team-leaders/boss-man My overall question is, do I need to spend the time to run through our entire site and do canonical tags AND 301 redirects to the new page, or can I just simply redirect both of them to the new page? I hope this makes sense. Your help is greatly appreciated!!0 -
301 redirect or Robots.txt on an interstatial page
Hey guys, I have an affiliate tracking system that works like this : an affiliate puts up a certain code on his site, for example : www.domain.com/track/aff_id This url leads to a page where the hit is counted, analysed and then 302 redirects to my sales page with the affiliates ID in the url : www.mysalespage.com/?=aff_id. However, we've noticed recently that one affiliate seems to be ranking for our own name and the url google indexed was his tracking url (domain.com/track/aff_id). Which is strange because there is absolutely nothing on that page, its just an interstatial page so that our stats tracking software can properly filter hits. To remove the affiliate's url from showing up in the serps, I've come up with 2 solutions : 1 - Change the redirect to a 301 redirect on his track page. 2 - Change our robots.txt page to block all domain.com/track/ pages from being indexed. My question is : if I 301 redirect instead of 302, will I keep the affiliates from outranking me for my own name AND pass on link juice or should I simply block google from crawling the interstatial tracking pages?
Intermediate & Advanced SEO | | CrakJason0 -
Embed Same Video On Multiple Pages or 301 Redirect Into 1?
I have 3 pages that rank VERY well for related terms such as: -How to get widgets -How to become a widget -Getting widgets -etc. I am incorporating a video on the topic and rewriting much of the content on the site. I am wondering if it is wise to 301 redirect all 3 pages to 1 page that has the new/better video content or if I should leave the old content that is ranking well and embed the video on the top of each. The anal retentive side of me wants a nice new site structure and 1 powerful page. However, if the 3 pages are currently ranking (sometimes 2 pages in the same top 10 results), should I mess with what is working? Ultimately my goal is to increase the avg time on site as these 3 pages are top traffic pages for the site. However, they do not convert at all, as they are for a product we don't offer. Thoughts?
Intermediate & Advanced SEO | | TheDude0 -
Why isn't link velocity in the 2011 Ranking Factors?
How come there's no reference to link velocity in the Search Ranking Factors, 2011 or prior? We know that we have to continue building links for a client even if they're already doing well, not just because of the competition nipping at their heels but because if we stop they slip down anyway, so we know that stopping link building will often times have an adverse effect... meaning link velocity right? So how come there's no mention of it? Just curious 🙂
Intermediate & Advanced SEO | | SteveOllington0 -
Best way to find all url parameters?
In reference to http://googlewebmastercentral.blogspot.com/2011/07/improved-handling-of-urls-with.html, what is the best way to find all of the parameters that need to be addressed? Thanks!
Intermediate & Advanced SEO | | nicole.healthline0