Ranking for competitor brand terms
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My client sells security software online. Our keyword research shows massive traffic for competitor brands relative to the non-branded terms and my guess is that this traffic converts well. I'd like to figure out a way to get some of that traffic for my client without crossing any ethical boundaries. The only thing I can think of is having a comparison page with good onsite optimization. Does anyone else have any tips on how to rank for these terms?
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_ my guess is that this traffic converts well_
Would not be wiser to segment the traffic from those keywords and verify if the really convert well?
Just after that proven data verification I would start to think in creating some content that focuses on those keywords. A comparison page can be a valid solution.
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Yes, USA. I can't discuss my clients keywords on this public forum unfortunetly...
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in US?
which keywords?
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