Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
How would restructuring the navigation of my website affect my rankings?
-
I want to restructure the navigation of my website for a few reasons:
1. It isn't intuitive/clear to the user
2. It is way too big, it has too many links and thus causes the number of links on many pages to be >100.
3. I want to get rid of file extensions as part of the URLs (.html, .php)
4. I want to achieve a "tree"-like navigation system, with categories, subcategories and so on.
In the process of cleaning up my website, I had to 301 redirect a lot of duplicate pages, fix broken links, etc. I have a lot of 301 redirects already, and in the process of restructuring the navigation of my website I know I'm going to get more.
Will the addition of new 301 redirects have an effect on my rankings? (I'm basically going to be changing all of the URLs)
What kind of SEO effect will restructuring the navigation at the top of the page (reducing the # of links on the main menu) have on my site?
What is the best strategy to implement in this situation?
-
Thanks Dan,
My main concern is moving some of the links on the top menu of my website elsewhere and reducing the number of on-page links.
My goal is basically to increase the link juice given to my more important pages, and have my other, less important pages, accessible from a deeper level within my website.
I think this methodology follows the best practices - but, again, I am worried about any potential negative effects that can occur with the changes I want to implement.
-
Hi
From what I have seen, if the NEW structure is done well (good architecture, good on-page optimization, better navigation, better keyword optimization in the new urls - its all an improvement from the old navigation) and you 301 everything corectly - you should see an improvement in rankings. Although this can take a week or two.
And of course submit a new xml sitemap. I also block the old pages/directories in robots.txt (this may be a little overkill but I do it anyway).
One extra tip is to just do a site:www.mydomain.com search in google to uncover any pages in their index you may not know about, or have overlooked and be sure to 301 those to the most relevant pages as well.
-Dan
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Spanish website indexed in English, redirect to spanish or english version if i do a new website design?
Hi MOZ users, i have this problem. We have a website in Spanish Language but Google crawls it on English (it is not important the reasons). We re made the entire website and now we are planning the move. The new website will have different language versions, english, spanish and portuguese. Somebody tells me that we have to redirect the old urls (crawled on english) to the new english versions, not to the spanish (the real language of the firsts). Example: URL1 Language: Spanish - Crawled on English --> redirect to Language English version. the other option will be redirect to the spanish new version, which the visitor is waiting to find. URL1 Language: Spanish - Crawled on English --> redirect to Language Spanish version. What do you think? Which is the better option?
Web Design | | NachoRetta0 -
B2C directory website adding B2B ecommerce sub-domain
Hey fellow Mozzers, Just got back from Mozcon and enjoyed getting to know a handful of you. I do in house SEO for a B2B wholesaler. We have a B2C website directory for homeowners to locate contractors to work on their home. On the site we have a products section which includes tech specs but not pricing. Our contractors have been asking us to add the ability to purchase their items online, so we are wanting to add a B2B sub-domain (store.domain.com) to our website for the contractors to purchase products online. We do not want consumers to be able to purchase the items and will have pricing behind a log in. I have a few questions that I'm hoping you might be able to answer: 1. What would be the best practice to not have duplicate content errors with products that are listed on both sites? Should we rel-canonical items shown on both domains or do something else?
Web Design | | AC_Pro
2. We are not against having the new site be crawled, but will Google be upset/ding rankings because pricing is behind a log-in? Are there certain best-practices for B2B ecommerce sites?
3. Do you know of any other sites that have done this/do you have any recommendations on how to best implement this?0 -
Will google penalize a website for using a table layout?
I just got a new client today and his entire website layout and structure is using tables instead of divs. This client is on a tight budget and wants to avoid unnecessary hours for re-coding the website, but at the same time he wants me to improve his SEO organically. This is the first time I've been asked to do work on an existing website that uses pure tables for the entire layout and I'm wondering if this effects the SEO in any way. So my question is, will tables effect rankings and SEO in any way?
Web Design | | ScottMcPherson0 -
Should the parent directory of the main site-navigation be clickable or not?!?
Highly discussed in our team is the question: Should all parent navigation items be clickable, or only the ones that have no child menu appearing on mouse over? At Starwood Germany, we would like to adjust the main navigation for all our websites in order to improve consistency and user friendliness. At the moment, most of our websites feature both clickable non-clickable parent items, depending on whether the items have a corresponding child menu (appearing on mouse over) or not. See example here: http://www.imperialvienna.com/en Some of our team members believe it might be irritating and/or confusing for the user if some items are clickable while others are not. What do you think? Any thoughts and insights would be truly appreciated!
Web Design | | DFM_GSA0 -
Rankings Dropped After Redesign
Hi, I've recently redesigned our website with the main changes being sidebar changes and source ordering (making the main content appear before the sidebars). No URL changes have been made. A few days after making these changes our positions dropped heavily and have been dropping ever since. It's been a week and a half now and traffic is down by around 40%. Google has the new changes cached. Do people feel this just a temporary drop and will we rankings to go back at least or should we revert to the old structure? Website: http://www.diyorgasms.co.uk (NSFW) Thanks
Web Design | | diyorgasms0 -
Where is the best place to put reciprocal links on our website?
Where should reciprocal links be placed on our website? Should we create a "Resources" page? Should the page be "hidden" from the public? I know there is a right answer out there! Thank you for your help! Jay
Web Design | | theideapeople0 -
I have a button that repeats it self many times on same page, what can i do so button name does not affect my SEO?
I have a shopping car button named "Add to car" but it repeats on many pages on my website, is this affecting my seo? If yes.. What should i do so it does not affect? Should button appear on hover? Thanks
Web Design | | SeMeAntoja0 -
How is link juice split between navigation?
Hey All, I am trying to understand link juice as it relates to duplicate navigation Take for example a site that has a main navigation contained in dropdowns containing 50 links (fully crawl-able and indexable), then in the footer of said page that navigation is repeated so you have a total of 100 links with the same anchor text and url. For simplicity sake will the link juice be divided among those 100 and passed to the corresponding page or does the "1st link rule" still apply and thus only half of the link juice will be passed? What I am getting at is if there was only one navigation menu and the page was passing 50 link juice units then each of the subpages would get passed 1link juice unit right? but if the menu is duplicated than the possible link juice is divided by 100 so only .5 units are being passed through each link. However because there are two links pointing to the same page is there a net of 1 unit? We have several sites that do this for UX reasons but I am trying to figure out how badly this could be hurting us in page sculpting and passing juice to our subpages. Thanks for your help! Cheers.
Web Design | | prima-2535090