Adding more content to an old site
-
We have a site which was de-moted from PR4 to PR3 with the latest Google update. We have not done any SEO for a long time for the site and the content is the same with over 100 page.
My question is, in order to update the site, which is the best to do it, do we:
1. re-introduced new content to replace old once
2. re-write old content
3. Add new pages
Many thanks in advance.
-
Is your site verified in Google Webmaster Tools, and Bing's Webmaster Tools? If not, get it verified, then look at your account. There's a wealth of information there, including any notices from the search engines about anything they find that might be suspect (Google now even sends a note for buying/selling links), and you can get some better statistics about your site when it's verified.
I would first look in your webmaster tools, and see if the engines have flagged anything for you. If so, then you know what to work on first.
Second, step back and think about what purpose your website has for your business, is it meeting that purpose, and what are useful metrics for you.
In May, Matt Cutts did a video response to a person asking why toolbar PR isn't updated more frequently (available at http://www.youtube.com/watch?v=jZ9pFUSVG9g) and mentioned that while they internally keep a close eye on correct PR, they're not as worried about what shows up in the toolbar. They have some flags if something with super-high PR goes down to super-low PR in the toolbar, but a move from 4 to 3 doesn't fall under that.
So, it's probably good to be thinking about your site, but think beyond the toolbar PR.
-
I never really bothered to check any other metric up untill I came to this forum. Our keyword ranking has dropped slightly in the past few months but we don't really depend much on site traffic to generate income as the business already has regular feed of businesses using our services.
-
Google's homepage recently went from a toolbar pagerank 10 to a toolbar pagerank 9. What are your other metrics like? Has your organic traffic from Google changed in the six months? Toolbar PR is just one indication of how Google views your site, and is on that is infrequently updated and not totally accurately reported to the user, and is several weeks old by the time it is published.
-
Hi Seomagnet, If you have been demoted there may be black hat criteria on your website, have a good look at your on-site optimization and backlink strength before adding fresh content. If you are determined this is due to old content by all means write some more pages but I would personally start with on-site then off-site then building the website bigger.
-
You could have been right on the cusp with your original PR4 and lost just enough links to turn the reading back to PR3. One thing to check would be 404 errors, fixing and redirecting any that you possibly can, and seeing where you're getting links (or links from the past) and creating new pages that would be well received in that segment.
-
Thanks for that, we are about to introduce a blog into the site, but was a bit unsure of our existing content which for some is by now is out of date...
-
Of these 3 options you laid out I would recommend adding new pages. You can always find other content about your company/services/products that is not posted on your website and recycle it to a degree. Have you guys ever thought about implementing a blog into the website. As far as a great user friendly way to continue to product content a blog is great.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Client wants to repackage in-depth content as PowerPoint files and embed on site. SEO implications?
Hi, I've a client who is planning to build out "courses" for their site. Their ultimate goal is to have videos (which will have transcriptions) but since the videos are not yet ready they want to launch with the content in PowerPoint format instead. Thing is, the pages they have now are really good content/in-depth. In short it seems videos are Phase 2, so their Phase 1 preference is to take all their courses content and put them in PowerPoint slides and add them to their web site. While I understand standalone files like PDFs and PPTs can be indexable, my recollection is that embedded slides are not (like SlideShare). Is that correct? My worry is that by taking this content and reformatting it into PowerPoints will hurt their site instead of helping. Any insight is appreciated!
Technical SEO | | CR-SEO0 -
Duplicate Content
HI There, Hoping someone can help me - before i damage my desk banging my head. Getting notifications from ahrefs and Moz for duplicate content. I have no idea where these weird urls have came from , but they do take us to the correct page (but it seems a duplicate of this page). correct url http://www.acsilver.co.uk/shop/pc/Antique-Vintage-Rings-c152.htm Incorrect url http://www.acsilver.co.uk/shop/pc/vintage-Vintage-Rings- c152.htm This is showing for most of our store categories 😞 Desperate for help as to what could be causing these issues. I have a technical member of the ecommerce software go through the large sitemap files and they assured me it wasn't linked to the sitemap files. Gemma
Technical SEO | | acsilver0 -
Is this duplicate content?
All the pages have same information but content is little bit different, is this low quality and considered as duplicate content? I only trying to make services pages for each city, any other way for doing this. http://www.progressivehealthofpa.com/brain-injury-rehabilitation-pennsylvania/
Technical SEO | | JordanBrown
http://www.progressivehealthofpa.com/brain-injury-rehabilitation-new-york/
http://www.progressivehealthofpa.com/brain-injury-rehabilitation-new-jersey/
http://www.progressivehealthofpa.com/brain-injury-rehabilitation-connecticut/
http://www.progressivehealthofpa.com/brain-injury-rehabilitation-maryland/
http://www.progressivehealthofpa.com/brain-injury-rehabilitation-massachusetts/
http://www.progressivehealthofpa.com/brain-injury-rehabilitation-philadelphia/
http://www.progressivehealthofpa.com/brain-injury-rehabilitation-new-york-city/
http://www.progressivehealthofpa.com/brain-injury-rehabilitation-baltimore/
http://www.progressivehealthofpa.com/brain-injury-rehabilitation-boston/0 -
Can Page Content & Description Have Same Content?
I'm studying my crawl report and there are several warnings regarding missing meta descriptions. My website is built in WordPress and part of the site is a blog. Several of these missing description warnings are regarding blog posts and I was wondering if I am able to copy the first few lines of content of each of the posts to put in the meta description, or would that be considered duplicate content? Also, there are a few warnings that relate to blog index pages, e.g. http://www.iainmoran.com/2013/02/ - I don't know if I can even add a description of these as I think they are dynamically created? While on the subject of duplicate content, if I had a sidebar with information on several of the pages (same info) while the content would be coming from a WP Widget, would this still be considered duplicate content and would Google penalise me for it? Would really appreciate some thoughts on this,please. Thanks, Iain.
Technical SEO | | iainmoran0 -
Panda: Are our ads duplicate content or just structural and not even considered?
We have hundreds and hundreds of pages with similar ads on. We are getting content written for these pages right now and we're removing some pages, but we're wondering how Panda might see the ads which we have across the site? The ads consist of the name of a company and a description and a few other bits. The description is the same on all pages that a company's ad is listed on - and that can be hundreds of pages. You can see some examples here: http://www.agencycentral.co.uk/agencysearch/accounting/skills/indandcomm/financialanalyst.htm http://www.agencycentral.co.uk/agencysearch/accounting/skills/indandcomm/financialaccountant.htm http://www.agencycentral.co.uk/agencysearch/accounting/skills/indandcomm/assistantaccountant.htm What we're wondering is whether Google Panda might be seeing the description of the company as internal duplicate content or just structural and not even considered as part of the Panda algorithm? Or something else? Or wouldn't it be clear in this case? Clearly Panda wouldn't hit duplicate content in nav bards, sidebars etc... but this is in the content area of the page so it did make us wonder. This could make a difference to how we proceed so we appreciate your thoughts. Regards, Phil
Technical SEO | | agencycentral0 -
Content on top-level-domain vs. content on subpage
Hello Seomoz community, I just built a new website, mainly for a single affiliate programm and it ranks really well at google. Unfortunately the merchant doesn’t like the name of my domain, that’s why I was thrown out of the affiliate program. So suppose the merchant is a computer monitor manufacturer and his name is “Digit”. The name of my domain is something like monitorsdigital.com at the moment. (It’s just an example, I don’t own this URL). The structure of my website is: 1 homepage with much content on it + a blog. The last 5 blog entries are displayed on the homepage. Because I got kicked out of the affiliate program I want to permanent redirect monitorsdigital.com to another domain. But what should the new website look like? I have two possibilities: Copy the whole monitorsdigital website to a new domain, called something like supermonitors.com. Integrate the monitorsdigital website into my existing website about different monitor manufacturers. E.g.: allmonitors.com/digit-monitors.html (that url is permitted by the merchant) What do you think is the better way? I just got the impression, that it seems to be a little easier to rank high with a top-level-domain (www.supermonitors.com) than with a subpage (www.allmonitors.com/digit-monitors.html). However the subpage can benefit from the domain authority, that was generated by other subpages. Thanks for your help and best regards MGMT
Technical SEO | | MGMT0 -
New project old domain should I 301 redirect while new sites built
I just took on a larger scale e-commerce project and came across a tricky road block that I need some advise on. Ok I'm building the site from scratch and due to it's complexity it may take 3-4 months before I have it designed and coded. The client has a domain name that has some decent page/domain authority and I would hate to loose that while the sites being built. Currently I have nothing to display as his previous site got hacked and it was deleted by the previous web admin. Being that a blog has already been approved as part of the project I already installed wordpress to keep the domain fresh however here's the issue, I installed wordpress in a folder called blog and debating if I should 301 redirect or 302 redirect his index here? The blog will always reside in the blog folder even after launch. Will performing a 301 redirect pull all the juice away from my index page? I'm assuming yes. IF so what would occur once the project is complete and I make the ecommerce site live in the index page? Thanks in Advance! Mike
Technical SEO | | MikeDelaCruz770 -
Panda Update Question - Syndicated Content Vs Copied Content
Hi all, I have a question on copied content and syndicated content - Obviously copying content directly form another website is a big no no, but wanted to know how Google views syndicated content and if it views this differently? If you have syndicated content on your website, can you penalised from the lastest Panda update and is there a viable solutiion to address this? Mnay thanks Simon
Technical SEO | | simonsw0