LinkedIn and SEO -- Is there a relationship?
-
I've analyzed the link profiles for 12 sites recently.
I noticed that none included a link from LinkedIn, though each company had links on LinkedIn (I suspect this is because LinkedIn redirects outbound links).
Are links on LinkedIn really good for SEO? (IE DO THEY PASS LINK JUICE !!!!!!!????)
SuperStock_1491R-1130365.jpg linkedin.jpg linkedin-243x300.jpg
-
Ya, I operate under that assumption about 301's, too.
I also can see most every 301 that points to one of my sites on my SEO link tracking tools. However, I can not see links from LinkedIn on any of these. Check OpenSiteExplorer for your site, and see if it lists LinkedIn, and you'll see what I'm talking about. I'm pretty sure that the LinkedIn links are not treated like a 301.
I am coming to believe that links on LinkedIn pass no link juice. Would you agree? How could we track/observe if my belief is correct or not?
-
"The profile link is a dofollowed link, but it appears to be routed through a redirect on LinkedIn servers -- which seems to retain all the link juice from that link (passing none to the final destination url). In other words, the link doesn't count for SEO (right?)."
From my understanding, if it's a 301 redirect than 90% of it's linkjuice would be passed. However I'm not sure how LinkedIn performs their redirects.
-
The profile link is a dofollowed link, but it appears to be routed through a redirect on LinkedIn servers -- which seems to retain all the link juice from that link (passing none to the final destination url). In other words, the link doesn't count for SEO (right?).
Totally agree with your analysis, otherwise. LinkedIn is great for reputation management, some SERP domination, and actually networking with real people (which may later turn into juicy links outside of LinkedIn's walls). Thanks, man!
-
Well a link from the linkedin Profile is a Followed Link (for now). However I'm not sure if the followed links from social media profile pages pass much value in the eyes of Google.
You can definitely leverage LinkedIn for better SEO results and reputation management. It's a B2B networking platform so if your clients are in the consulting industry you could create some kind of workflow where they are active on the LinkedIn Q&A section, LinkedIn Groups and participate in discussions on LinkedIn. If you provide enough value and are participating on all the appropriate channels on LinkedIn, you can easily establish some kind of relationship with bloggers or other website owners and leverage them for links either through guest posting on their website, or performing an interview article on your website and asking them to link to you, etc.
LinkedIn is a platform where you can establish and build relationships, which can turn into links.
Hope this helps
-
Using OSE, I analyzed the link profile for the domain I suspect you're referencing and did not observe any dofollow or nofollow links from LinkedIn pointing to that domain being counted.
Perhaps I'm looking at this wrong. Is there any proof you can provide that your domain receives juice from the links you mentioned?
-
We actually have a followed link and several no-follows from Linkedin?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Question about pruning your website/blog for SEO
Hey all, So I checked out "The What, Why, and How of Pruning Your Website for SEO" and recently read ahrefs well known article on seo strategy and both really focused on the idea of removing poorly performing pages on your site for an SEO boost. I've asked this question in a few different ways before but I was hoping to get some more insight into this. If my company's blog has thousands of posts going back 5 years, 99% of which only really had pageviews on the day of their release and then after that receive no traffic, direct or organic, am I better off getting rid of (301) 99% of these posts and only sticking to/improving important/performant posts? Does anyone know how other blogs/sites deal with these sorts of issues. Where one function of the blog is to provide informative articles and the other function to post little tidbits (with barely any copy and rapid relevancy decay rate) meant to promote interaction with the blog community (like polls or one line contest winner announcements). Is this an issue of misusing the blog? For example, should the blog just be used for articles and all contests etc. be moved to social media? Thanks in advance for your insights, Roman
Social Media | | Dynata_panel_marketing0 -
Facebook page SEO optimization
Hi, how could I optimize Facebook page for SEO? how can I get a title like this: Brand | Facebook in the Search Result pages?
Social Media | | AbacoDigital1 -
"Apply with LinkedIn" button
My client is a recruitment company and they've recently added "Apply with LinkedIn" buttons on their site for candidates. I was wondering if anyone knows anything about the effects of adding this to SEO? I suspect it will have little impact, but thought I should research anyway. After a lot of searching, I can't find much on this topic with specific reference to this button. I've read LinkedIn are phasing this out too. Can anyone offer any insight into adding this button? Thank you in advance. Paul.
Social Media | | MDY2000 -
Is there an SEO benefit/drawback to streaming social media to your site?
I understand how streaming social media, especially if you have a great social media community, can be effective in terms of capturing customers. However, I'm purely interested in knowing what it does for SEO. For example, does streaming social media make it look like your home page (or whatever page(s) has it) are constantly being updated? Or, does streaming g+ have a positive effect but facebook not so much? Or, does it have a negative effect for whatever reason that might be? Thanks, Ruben
Social Media | | KempRugeLawGroup0 -
2012 vs 2013 SEO
With 2012 coming to an end and 2013 just around the corner. What direction should we be taking our SEO Efforts? My Short List. Unique Content Ensure site is Trustworthy Combine SEO & Social Media for maximum exposure Blog Often What am I missing? What will be the trend to watch in 2013? How will 2013 differ from 2012?
Social Media | | bronxpad0 -
Using LinkedIn for Facebook likes?
Now I know that shortcuts are usually not a good sign for SEO. However if I am on a group on linked and there are Facebook like exchanges going on I am getting real people in the right market, right? See picture for more details. Is this valuable? NGpT0.png
Social Media | | SEODinosaur0 -
Youtube SEO: Does your channel name / user name matter?
My predecessor left me a gift of what is arguably the worst kind of Youtube channel name: Our company's name condensed to an acronym with some additional gibberish that may or may not have meant something to her. In short: Our channel name will never be searched for, will never provide any ranking boost. Now our Youtube success has been very marginal so far: 31 subscribers, 7,300 video views. Given that situation, should I seriously consider scrapping my channel and starting something new with a keyword targeted channel name? Or does channel name matter so little that I should hold on to my 7300 video views?
Social Media | | AdoptionHelp0