301 lots of old pages to home page
-
Will it hurt me if i redirect a few hundred old pages to my home page?
I currently have a mess on my hands with many 404's showing up after moving my site to a new ecommerce server. We have been at the new server for 2 years but still have 337 404s showing up in google webmaster tools. I don't think it would affect users as very few people woudl find those old links but I don't want to mess with google.
Also, how much are those 404s hurting my rank?
-
You should try to 301 as many of the dead pagoes as possible to any relevant page you can find. This will pass on the link juice to the new page, especially if it's related content. Otherwise the link juice will be lost and eventually the search engines will drop those pages out of their index. I know doing a couple hundred pages is HUGE task, so I would focus on the most valuable pages first. Ryan is right, 404's is a fact of life. I think it's best to create a custom 404 that your visitors won't mind landing on. For this it's best to be creative, try to make them laugh or smile. Most importantly, give them something to click on. this will allow you to recapture an otherwise lost customer. The very last thing you want them to do is click on their browsers back button.Any visitor can essentially navigate to any of our other pages even though they didn't actually get the page they were originally looking for. Good luck!
-
404s are a natural part of the internet. At times, content is moved and deleted on any site. Your site is not penalized from Google because you have 404 pages.
The primary issue for 404 pages is if any site has linked to the page, the link's value is lost. Also landing on a 404 page is a bad user experience.
If you can look at your known 404 links and redirect each one to the most appropriate page on your site, that would be the best all around. If you redirect the pages to your home page, that is certainly the easy way out for you, but it is not the best user experience. Also you will lose the value of relevancy from anchor text along with link juice leakage.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Home Page Ranking Instead of Service Pages
Hi everyone! I've noticed that many of our clients have pages addressing specific queries related to specific services on their websites, but that the Home Page is increasingly showing as the "ranking" page. For example, a plastic surgeon we work with has a page specifically talking about his breast augmentation procedure for Miami, FL but instead of THAT page showing in the search results, Google is using his home page. Noticing this across the board. Any insights? Should we still be optimizing these specific service pages? Should I be spending time trying to make sure Google ranks the page specifically addressing that query because it SHOULD perform better? Thanks for the help. Confused SEO :/, Ricky Shockley
Technical SEO | | RickyShockley0 -
Why is Google Webmaster Tools showing 404 Page Not Found Errors for web pages that don't have anything to do with my site?
I am currently working on a small site with approx 50 web pages. In the crawl error section in WMT Google has highlighted over 10,000 page not found errors for pages that have nothing to do with my site. Anyone come across this before?
Technical SEO | | Pete40 -
301 with nofollow ?
Hi, our ecommerce link penalty was revoked by google back in Feb 26th 2013, but to this day we have not seen any improvement on our rankings. Due to 80% revenue loss we had to layoff quite a few people to stay alive. Situation now is more dire then ever for our company. We have millions of dollars invested in our business and google just busted it for some "low quality" or "spammy links" as they call it. We want to try to move to a different domain and do a 301 from the old domain to make sure our previous customers can still find us as a last effort to stay alive. But doing so we do not want to the bad links juice to flow to our new domain. Can we do a 301 with nofollow and will that have any negative impact or any impact at all.? any suggestion is greatly appreciated. Thank you Nick We are planning on moving to a different domain after 10 years, and laying off bunch of people due to loss of revenue.
Technical SEO | | orion680 -
Canonicalising To A 301?
Hi there, We currently make use of a 301 rule to always return the trailing slash version of any URL on the site. Recently, it seems that the canonical tag was implemented incorrectly. Here's an example: http://www.zando.co.za/women/shoes is redirected to http://www.zando.co.za/women/shoes/ (trailing slash) However, our canonical tags, across the site, are going to the non-slash version, as follows: I'm right in saying this really damaging? Also, if I instruct the Dev team to implement a site-wide fix by adding the trailing slash in all cases, can I expect any weird side affects on my current rankings/indexation? If so, I can only imagine it being a short-term thing as Google re-aligns it's index of our site? I treat canonical tags with plenty of caution. 😉 Any insights appreciated. Cheers, P.
Technical SEO | | RocketZando0 -
Should we 301 redirect our old domain to the new domain
We have a product that when started was under the domain appnowgo.com. We've since changed the name and the domain is now knackhq.com. The latter domain doesn't rank nearly as well as the former for many of the keywords we are targeting. For example... "online database builder" and "web app builder" are two of those keywords. Obviously having app in the domain is not a bad thing but it is our old name. The question is, should we 301 the appnowgo.com domain to knackhq.com? Or should we use that better rank and just link users to knackhq.com from the appnowgo.com site until we can increase our ranking for knackhq.com? We don't plan to update the content on appnowgo.com anymore and we obviously don't want to drop off rank if at all possible. Thanks! Eric
Technical SEO | | sitestrux0 -
301 Redirects Change?
Hi, Mozzers- I've noticed pages that are getting 301 redirected are staying out there longer. It used to be that you would implement a 301 redirect and then after a couple of months the old page would disappear out of Google's index. Over the last couple of months I've noticed pages lingering, popping up.... What gives? Thanks in advance! LHC
Technical SEO | | lhc670 -
301 Redirects
Last year we merged 3 websites into 1 website and launched the new site in February. When developing the new site I created 301 redirects for all the pages from the old sites to the new site. Unfortunately when the new website was created the URLs were not optimised for search engines. I now need to optimised the page URLs. In theory I need to create new 301 redirects from this existing pages to the new optimised URLS. I am concerned that in a few years I might end up with a string of 301 redirects and if I break some links I might loose some ranking. How many redirects will link juice work for? I hope I'm clear here, if not I've attached a image showing what I'm doing. Thank you. unledfh.jpg
Technical SEO | | Seaward-Group0
