Optimizing an Age Verification Alcohol Site

[Room214]

Is there SEO value from investing in keyword optimizing all pages of an alcohol product web site that requires age verification to enter?

Would Google index and display the pages that live after the age verification page for targeted keyword searches? If if you go directly to an interior page URL, the site would still require age verification before showing you the page content. For example: <cite>www.jackdaniels.com/tennesseewhiskey/</cite>

Any advice or insight based on experience with an alcohol site would be much appreciated.

Thanks!

[Room214]

Great - thanks for the info Stephen!

[firstconversion]

I am doing SEO for an alcohol client now. There will be no stupid age verification bollocks. make sure its actually a legal requirement in the country you are operating in!

but if you must:

http://groups.google.com/group/google_webmaster_help-tools/browse_thread/thread/3ce6c0b3cc72ede8

from that:

Hey all,

This topic comes up periodically for sites (alcohol, porn, etc.) that 
need to serve an age verification notice on every page. What we 
recommend in this case is to serve it via JavaScript. That way users 
can see the age verification any time they try to access your content, 
but search engines that don't run JavaScript won't see the warning and 
will instead be able to see your content.

this may also be useful http://www.smashingmagazine.com/2009/12/07/the-unusable-and-superficial-world-of-beer-and-alcohol-websites/