What to do with content that performs well in SERPs, but is dynamically generated?
-
A new client developed an application that generates dynamic content. They were hit hard from Panda, and I believe it is in part due to this application.
About 500 of the urls from this application perform well in SERPs (rank well, drive traffic to the site, low bounce rate, high page views per visit, etc). And there are an additional 9,000 urls (and growing) in the index that don't drive any organic traffic.
We are thinking of making the 500 url that perform well into static pages and de-indexing the rest. What are your thoughts on this?
-
I can't provide the exact url, but the dynamic content is a customized search result. User data seems to show that users prefer the content. The CTR is very high as is pageviews, and low bounce rate and they are some of the top pages in GWT. We would de-index all of the urls, but they drive a large percentage of traffic to the site.
Thank you.
-
I can't provide the exact url, but the dynamic content is a customized search result. User data seems to show that users prefer the content. The CTR is very high as is pageviews, and low bounce rate and they are some of the top pages in GWT. We would de-index all of the urls, but they drive a large percentage of traffic to the site.
Thank you.
-
I agree with Ryan. Exactly where is the content coming from and what type of content is it? Also, what is the history of this site. Has it been running with this content for years or put up a couple months ago and then hit recently.
For years Google has been dropping the rankings of some websites and they continue to do that today. Google continues to do this but over the past several months people are blaming every dropped site on Panda.
-
I think we need a lot more detail in order to help. What kind of content is involved? Any data coming from a database can be called "dynamic".
The 500 pages which are popular could have great results due to the content or the way it is presented. It's quite possible the same content on the 9000 unpopular pages could be presented differently and then become more popular. There are just too many factors involved to offer any meaningful feedback.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
When is Duplicate Content Duplicate Content
Hi, I was wondering exactly when duplicate content is duplicate content? Is it always when it is word-for-word or if it is similar? For example, we currently have an information page and I would like to add a FAQ to the website. There is, however, a crossover with the content and some of it is repeated. However, it is not written word for word. Could you please advise me? Thanks a lot Tom
Technical SEO | | National-Homebuyers0 -
Duplicate Content within Site
I'm very new here... been reading a lot about Panda and duplicate content. I have a main website and a mobile site (same domain - m.domain.com). I've copied the same text over to those other web pages. Is that okay? Or is that considered duplicate content?
Technical SEO | | CalicoKitty20000 -
Mobile site content and main site content
Help, pls! I have one main site and a mobile version of that site (m.domain.com). The main site has more pages, more content, different named urls. The main site has consistently done well in Google. The mobile site has not: the mobile site is buried. I am working on adding more content to the mobile site, but am concerned about duplicate content. Could someone pls tell me the best way to deal with these two versions of our site? I can't use rel=canonical because the urls do not correspond to the same names on the main site, or can I? Does this mean I need to change the url names, offer different content (abridged), etc? I really am at a loss as to how to interpret Google's rules for this. Could someone please tell me what I am doing wrong? Any help or tips would GREATLY appreciated!!!!! Thanks!
Technical SEO | | lfrazer0 -
Weird SERPS
Hello mozerz, I have a question regarding my SERPS that I just can't figure out, maybe one of you had this problem before or has encounter a similar problem. So I have a website on Scotland, and I have a page for each major city so the structure is scotland/city/glasgow or scotland/city/edinburgh or scotland/city/aberdeen. Now every city page is w3 validated, page speed validated, has around 1000 words of text, all with h1, h2, image alt, nice title and nice description, all have grade A on moz campaign, original content, all with canonical links, no ads or spammy links. The title , description, h1, h2 and img alt are the same only replaced Aberdeen with Edinburgh or Glasgow. or so on ... so all pages are identically just replaced the city word. In terms of link building I have done none ! and in terms of promotion I have done none... so theres no scenario where by I have done something more for one city then the other Now my problem is that all cities are doing well in SERPS, only Glasgow has come up till 14 position and then has dropped suddenly to 74, and remained there for 2 weeks now. I know this sounds like a penalty, but it can't be because I haven't done anything, I've tried all the tools possible to analyze the Glasgow page, though that it was a code problem or a broken link or that google-bot doesn't get up to this page to crawl it and classify it, but all is fine. Can anyone suggest anything that I might do. I'm 100% sure that I have no penalty, I've checked even the webmaster tools, open site explorer to see if anyone tried to link to my site with spammy links ( has happened before, I had about 1000 links about viagra from a competitor pointing to my site ) .
Technical SEO | | asmedia0 -
Container Page/Content Page Duplicate Content
My client has a container page on their website, they are using SiteFinity, so it is called a "group page", in which individual pages appear and can be scrolled through. When link are followed, they first lead to the group page URL, in which the first content page is shown. However, when navigating through the content pages, the URL changes. When navigating BACK to the first content page, the URL is that for the content page, but it appears to indexers as a duplicate of the group page, that is, the URL that appeared when first linking to the group page. The client updates this on the regular, so I need to find a solution that will allow them to add more pages, the new one always becoming the top page, without requiring extra coding. For instance, I had considered integrating REL=NEXT and REL=PREV, but they aren't going to keep that up to date.
Technical SEO | | SpokeHQ1 -
Duplicate Content on SEO Pages
I'm trying to create a bunch of content pages, and I want to know if the shortcut I took is going to penalize me for duplicate content. Some background: we are an airport ground transportation search engine(www.mozio.com), and we constructed several airport transportation pages with the providers in a particular area listed. However, the problem is, sometimes in a certain region multiple of the same providers serve the same places. For instance, NYAS serves both JFK and LGA, and obviously SuperShuttle serves ~200 airports. So this means for every airport's page, they have the super shuttle box. All the provider info is stored in a database with tags for the airports they serve, and then we dynamically create the page. A good example follows: http://www.mozio.com/lga_airport_transportation/ http://www.mozio.com/jfk_airport_transportation/ http://www.mozio.com/ewr_airport_transportation/ All 3 of those pages have a lot in common. Now, I'm not sure, but they started out working decently, but as I added more and more pages the efficacy of them went down on the whole. Is what I've done qualify as "duplicate content", and would I be better off getting rid of some of the pages or somehow consolidating the info into a master page? Thanks!
Technical SEO | | moziodavid0 -
Dynamic page
I have few pages on my site that are with this nature /locator/find?radius=60&zip=&state=FL I read at Google webmaster that they suggest not to change URL's like this "According to Google's Blog (link below) they are able to crawl the simplified dynamic URL just fine, and it is even encouraged to use a simple dynamic URL ( " It's much safer to serve us the original dynamic URL and let us handle the problem of detecting and avoiding problematic parameters. " ) _http://googlewebmastercentral.blogspot.com/2008/09/dynamic-urls-vs-static-urls.html _It can also actually lead to a decrease as per this line: " We might have problems crawling and ranking your dynamic URLs if you try to make your urls look static and in the process hide parameters which offer the Googlebot valuable information. "The URLs are already simplified without any extra parameters, which is the recommended structure from Google:"Does that mean I should avoid rewriting dynamic URLs at all?
Technical SEO | | ciznerguy
That's our recommendation, unless your rewrites are limited to removing unnecessary parameters, or you are very diligent in removing all parameters that could cause problems" I would love to get some opinions on this also please consider that those pages are not cached by Google for some reason.0 -
Duplicate Content
Hi - We are due to launch a .com version of our site, with the ability to put prices into local currency, whereas our .co.uk site will be solely £. If the content on both the .com and .co.uk sites is the same (at product level mainly), will we be penalised? What is the best way to get around this?
Technical SEO | | swgolf1230