What impact will Google's 10/18/2011 announcement of 'Making Search More Secure' have on the ability to track specific keyword queries via Analytics?
-
The full announcement is here:
http://googleblog.blogspot.com/2011/10/making-search-more-secure.html
My concern is that the ability for Google Analytics to parse information on specific keyword queries will be diminished. The article hints that Google Webmaster Tools will be exempt from the problem, and I've never relied on Webmaster tools as a go-to for tying specific keyword queries to Goal Tracking (form submissions and sales).
The community's thoughts on this one are appreciated.
-
I hypothesize that you will still be able to see keywords in your Google Analytics reports. Google's Analytics javascript call is already https compatible, so it will work on an e-commerce site running https. Why would Google block their own products from seeing keywords coming from their own engine?
When Google says the website you go to won't be able to see your search keywords or what not...I think that has to do with 3rd party analytics softwares and engines. So the big question is how will this affect seomoz. Since seomoz is pulling data from Google Analytics, if you link it up, I doubt it'll have much of an impact, but then again I don't work for seomoz.
I'm glad that they're introducing https connections as defaults on all their products for the better security, but you know there are other motivations that have to do with control.
-
It will have a HUGE impact. You won't be able to see keywords in Google Analytics. And Webmaster Tools is limited to 1000 queries /day if I remember correctly. This announcement left quite a few SEOs scratching their heads, and this is on top of the "forcing" of G+ accounts, Panda updates, changes to AdWords ad displays all in favor of some Google product They're relying more and more on their monopoly situation to maximize profits and this won't go unpunished. (Either by law or by competition.) This is my opinion only, of course.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Phantom search results showing up in analytics
Hi, I'm getting these weird phantom search results showing up in my analytics account which is skewing my results. I have a wordpress site, and I do have some custom search results pages, but analytics is telling me these hits are coming from google- which I doubt. The end of the query string (&cat=plus-5-results) is not coming from a link created within my site. Anyone have any ideas? Failing that, would somebody be kind enough to explain how I can ignore these hits, but retain other, valid search result requests? Thanks reading! Will Screenshot%202019-05-16%20at%2022.32.10.jpg
Reporting & Analytics | | madegood0 -
Has Google Analytics Funnel Visualisation changed / stopped working?
Yesterday my funnel visualisation tab in the updated GA interface was showing data flow. However today there is nothing showing in the graphical element despite showing some goal completion figures as a headline. Have they stopped doing up to the minute visualisation in favour of delayed results? Anyone else experiencing similar? Thanks in advance Tim
Reporting & Analytics | | TimHolmes0 -
How to set goal in Google Analytics that required specific page
So our company has new page that has just implemented (let say "page x" --> not a landing page) and we want to see how many visitors that through "page x " convert into the goal (let say "page y"). If I just make the goal destination like "/page y" the goal number that appear is ALL the visitors who reach "page y" (through or not through "page x"), so how I set the goal setting to only show the visitors who reach "page y" through "page x" ? Thank you
Reporting & Analytics | | ddspg0 -
Google Analytics, new property or views?
Hi All We have an existing Google analytics account which was customised relatively heavily a few years back, with custom variables, e-commerce tracking and the a large number of filters. We have determined that the custom variables and e-commerce tracking, at least for now, are no longer required and actually complicating our lives. We want to simplify the account and add a fresh set of goals and events. Our initial train of thought was to create an entire new property with the usual views, raw, test, main etc. We are proposing to retain both properties (6 months) so we can still do some comparative stuff. We're now wondering if we should retain the existing property and just create new views, the downside being that whilst we can compare data with previous periods it's meaningless to some degree as the filters etc are different. The plus of more views is that we're not firing the tag twice retaining two properties. Views and opinions welcome. Thanks
Reporting & Analytics | | mde9110 -
How to get a specific keyword count from a particular country to a particular page in google analytics
We are trying to get the keyword count of a particular keyword from a particular country to a particular page. eg: (keyword)Green shoes from (country)United states on (particular page)one of our blog posts page Any help will be really appreciated
Reporting & Analytics | | Nobody15870501745820 -
URL Structure Q - /UniqueURL/ProductA or /SubcategoryURL/ProductA?
Hi Mozers, I have a niche ecommerce site http://www.ecustomfinishes.com that sells custom barn wood furniture. I have about 600 products online. 2 weeks ago I started rewriting my urls from /subcategoryurl/ProductA to /UNIQUEURL/productA for my individual products, For example for my subcategory farm tables (150 products) I had /rustic-farm-tables/productA, /rustic-farm-tables/ProductB ...."rustic-farm-table" about 150 times. 2 weeks ago I started changing the 150x "/rustic-farm-table/" to a more descriptive URL such as /white-farm-table/producA /rustic-square-dining-table/ProductB /Black-harvest-table/ProductC Here is why I am need advice: I have 1181 pages, the page with the most entrances with "rustic-farm-tables" is #31/1181 based on entrances. the 2nd most is #71/1181 Alternatively, I have 13 table product pages such a as /12ft-Rustic-Farm-Dining-Table-p/12-foot-table-with-inlay.htm" that get more entrances than any product that includes "rustic-farm-tables" Since changing the urls to be product specific, my overall traffic has dropped 20%!!! So here is my question: do i continue to have the /UNIQUEURL/product be unique to the product, which is consistant amongst my best preforming pages, yet has dropped my traffic 20% in the last 2 weeks, OR do i keep /SAME-URL/product which written as a best practice, and be happy with the traffic I had? Could the 20% drop just be a temporary shock? Why would this happen? This would be a good long tail/head term experiment. Try to get more head terms, or do what you can do focus on long tail. I hope i was able to explain this well, I say follow the best practices of my best preforming pages, however the 20% drop has me worried. Thank you in advance for your help
Reporting & Analytics | | longdenc_gmail.com0 -
Google Analytics Tracking Code Queries
Hello, I have taken on a new client who has Google Analytics installed. The tracking code is set to 'single domain'. Recently they added a mobile site using a sub-domain (m.website.com) which means that Google Analytics is not picking up this traffic. I want to revise the account so that I have a master account (raw data) and then profiles for the mobile site, main domain (www.website.com) and one other for a sub-domain that they are using. I am aware that there is mobile specific tracking code however I thought it would be easier (re conversions/goals/eCommerce tracking) to not use this and by changing the account to 'multiple domains' we could also get data for another sub-domain that they are using . My questions are: Am I right to want to use individual profiles over web properties. If not please explain why. When installing the tracking code (where the profile number is changing) I believe that I need to add that code with the changing profile number to the sub-domain sections. So my question is a) is that correct, and b) if I use a profile number on a sub-domain section will the master account still gather the data for the main URL as well as all sub-domains. If I change the master account from using 'single domain' tracking code to 'multiple domain' tracking code will this affect historical data? Will I lose the data? When changing from 'single domain' tracking to 'multiple domain' tracking does this affect eCommerce tracking? Or do we only need to be adding the additional lines of tracking code that allow sub-domains to be tracked? The web developers are using asynchronous code however half is in the and the other half is at the bottom of the source code. Given that traffic is being reported in the Google Analytics account should I have any concerns that the code is split? I have done a lot of reading but seem to be going around in circles, so your help is much appreciated! Thanks,
Reporting & Analytics | | Unity
Dinny0 -
Google Analytics Options
A couple of months ago, I read about a new web stats application that is real time but more importantly let's you track user actions on a page (i.e. which buttons were clicked for example). This information would obviously be very helpful in continuing to improve site performance. Anyone have suggestions or know the name of this application? I do not mind paying but am not looking for an enterprise class application.
Reporting & Analytics | | Mont0