Keywords and content and seo advice please
-
Hi i am building a site at the moment which i am working on. please ignore the state of the site as we are just playing with designs at the moment but please do take notice of the top part.
The site is a travel magazine but i am a bit concerned. The keywords that we will be looking at to drive travel will be as follows, cheap flights gatwick, holiday magazine and travel magazine.
Now i do not want the site to look untidy with loads of content describing the site but at the same time i want google to know what the site is and for people to pick the site up with the search terms that we are aiming for.
the site is www.cheapflightsgatwick.com
Can anyone please show me some examples of how i should structure the site to attract the keywords and give me some advice. It seems hard when you are designing a magazine site where the content changes all the time to try and attract the search engines with your keywords.
any advice would be great
-
Ryan has a great idea. Think about who will link to your site. Will people want to link to a "cheap flights" website or would they prefer to link to a magazine?
-
Diane
Are you of the belief that 'keyword density' is important for SEO ie inclusion and repeating your chosen keywords in your text paragraphs. If, so think again, that's no longer a ranking factor. You don't need to do 'messy writing' or loads of keywords over the homepage. I would also agree with Ryan regarding your url. You need to get this right from the start. (I should know with an eyewear site called 'pretavoir')
As regards keywords, have you used the basic google keyword tool? Do this first before choosing a domain/url. You need to know your figures before you start. The 'KW Tool' can be invaluable.https://adwords.google.co.uk/o/Targeting/Explorer?ideaRequestType=KEYWORD_IDEAS&__u=9115528870&__c=3941445370&__u=9115528870&__c=3941445370&ideaRequestType=KEYWORD_IDEAS#search.none
-
thank you that is a great idea. cheers for that.
-
Your keyword choices are: cheap flights gatwick, holiday magazine and travel magazine.
I have not put a lot of thought into this but another URL you may consider is gatwickmagazine.com. It contains one keyword from each of your phrases, is only two words and doesn't seem spammy at all.
-
thanks for all the great advice. the magazine is aimed at people using gatwick airport and when the site is designed, it will concentrate on cheap flight offers and cheap holiday offers from gatwick. and then the rest of the site will be about holiday issues and travel news.
-
There is a lot of good advice shared. I'll take a moment and focus on your URL choice.
In short, I hate it. If all your site offered was cheap flights to and from Gatwick, then it works. If you want to be thought of as a site that covers "holiday magazine" and "travel magazine" then I would suggest finding a URL that might suggest you offer such information or at least not causes users to think you don't offer that information.
You can make any URL work. It's possible to rank #1 for a pizza restaurant with the name "cheapflightsgatwick.com". But why paint yourself into a corner for a site that's not even built yet? That URL sounds like the doorway page to a site that offers air travel services, not the main URL.
I am learning Joomla right now and I just checked....joomlatravel.com is available right now! I am not suggesting that to be your new site name, but I would choose it for a name long before the one you selected.
-
Maybe you should try shooting for "online travel magazine". Also there should be categories. These categories may just be the right place to promote your main keywords instead of trying to do it all on the home page.
My home page does NOT get as much volume as my other pages collectively get.
-
I think one of your biggest issues is that those three keywords aren't targeted at the same audience. Someone searching for "cheap flights gatwick" is obviously looking for different information than someone searching for "holiday magazine" or "travel magazine."
Instead of targeting all those keywords on your homepage, it would make sense to target each keyword to a different page on your site. You can put each keyword prominently in the title tag of the page you're trying to rank. And the content on each page should specifically relate to that keyword phrase. That's what site visitors want too -- which is the most important thing of all.
For example, you should organize your articles and posts related to "travel" advice, tips, research, etc into a page targeted to "travel magazine" (you could probably even set that up as a blog category)
The fact that you have a magazine site should be to your advantage since search engines love fresh content. As long as the content you provide is high-quality and relevant (i.e. not shallow and worthless) that should help you a lot.
But, also, it's important to remember that on-page content alone is not going to get you to rank for any of those keywords. You need a sound link building strategy, as well. Targeting a keyword phrase to a specific page helps immensely with link building for many reasons, including the fact that your anchor text should relate to the page content.
-
the magazine is online, so it would be lots of travel articles and holiday news as well as news about cheap offers. by worry is, i have studied the keywords that i want and the only way i know of attracting the search engines for those words is by writing an introduction with the keywords in but it looks very messy doing it that way and i do not want to have loads of keywords placed all over the front page for no reason
-
I completely agree ESPECIALLY in this field regarding "Write for humans not search engines". But don't forget to put the keywords in the content.
-
This is what I would do:
- STUDY why these sites rank for the keyword "Travel Magazine". And I mean study as if you were in college. Use the WebApp to its full extent.
http://www.travelandleisure.com/
http://www.budgettravel.com/magazine/
http://travel.nationalgeographic.com/travel/traveler-magazine/- Design is important. Those 3 sites wanted to give me a magazine for free. Can you give something away for free, something I can get in the mail? And I'm not talking about a "free" download. If a company wants to rank for "Travel Magazines", I think it should be a real "Travel Magazine" site.
-
Diane
First stop should be http://www.seomoz.org/beginners-guide-to-seo which is a great starters guide. There are also lots of good books eg http://www.amazon.co.uk/Search-Engine-Optimization-SEO-Secrets/dp/0470554185 or http://www.amazon.co.uk/Art-SEO-Theory-Practice-OReilly/dp/0596518862/ref=pd_sim_b_2
These books are not such daunting reads and should follow on from the Seomoz starters guide.
I too am a newbie to SEO but can give you the following pointers;
-
Build a clean SEO friendly site with SEO friendly urls
-
Optimise well written relevant title tags
-
Write h1 tags for each page
-
Write good clickable meta descriptions for each page
-
Most importantly attract links. Write good interesting content that other sites will want to link to. Write for humans not search engines. Without links you will not be found...
Good Luck (and remember pretavoir when you're writing about sunglasses)
-
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Technical SEO - Where to begin?
Hi all, I'm looking to learn more about technical SEO. My background was digital marketing/PR where I learned the importance of links, of anchor text, of page speed, of improving UX signals, of SSL, utilising things like Google My Business etc. However, I find I am chasing my tail when it comes to things like understanding JS/CSS/log file analysis etc. I've tried reading so many articles on the subjects and I just find it so damn confusing. AnugalarJS/BackboneJS. Fetching & rendering, URL parameters...etc. I know from my own experiments that JS pages struggle to rank and I've created two very similar pages, one without JS, one with JS (which had far more links) and the non-JS page ranked far higher. So, I suppose I'm asking for some help with how to begin learning this stuff. I find the articles on Moz, Search Engine Land etc to be a bit confusing...maybe I'm not technically minded enough! Cheers, Rhys
Technical SEO | | SwanseaMedicine0 -
What are the SEO recommendations for dynamic, personalised page content? (not e-commerce)
Hi, We will have pages on the website that will display different page copy and images for different user personas. The main content (copy, headings, images) will be supplied dynamically and I'm not sure how Google will index the B and C variations of these pages. As far as I know, the page URL won't change and won't have parameters. Google will crawl and index the page content that comes from JavaScript but I don't know which version of the page copy the search robot will index. If we set user agent filters and serve the default page copy to search robots, we might risk having a cloak penalty because users get different content than search robots. Is it better to have URL parameters for version B and C of the content? For example: /page for the default content /page?id=2 for the B version /page?id=3 for the C version The dynamic content comes from the server side, so not all pages copy variations are in the default HTML. I hope my questions make sense. I couldn't find recommendations for this kind of SEO issue.
Technical SEO | | Gyorgy.B1 -
Is dash problem for seo?
My web site http://www.green-lotus-trekking.com is this problem for google search engine optimization? Some little percentage problem or totally I am in Confusion?
Technical SEO | | agsln0 -
Many Errors on E-commerce website mainly Duplicate Content - Advice needed please!
Hi Mozzers, I would need some advice on how to tackle one of my client’s websites. We have just started doing SEO for them and after moz crawled the e-commerce it has detected: 36 329 Errors – 37496 warnings and 2589 Notices all going up! Most of the errors are due to duplicate titles and page content but I cannot identify where the duplicate pages come from, these are the links moz detected of the Duplicate pages (unfortunately I cannot add the website for confidentiality reasons) : • www.thewebsite.com/index.php?dispatch=categories.view&category_id=233&products_per_00&products_per_2&products_per_2&products_per_2&page=2 • www.thewebsite.com/index.php?dispatch=categories.view&category_id=233&products_per_00=&products_per_00&products_per_2&products_per_2&products_per_2&page=2 • www.thewebsite.com/index.php?dispatch=categories.view&category_id=233&products_per_00=&products_per_00&products_per_2&page=2 • www.thewebsite.com/index.php?dispatch=categories.view&category_id=233&products_per_2=&products_per_00&page=2 • www.thewebsite.com/index.php?dispatch=categories.view&category_id=233&products_per_00&products_per_00&products_per_00&products_per_00&page=2 With these URLs it is quite hard to identify which pages need to be canonicalize. And this is jsut an example out of thousands on this website. If anyone would have any advice on how to fix this and how to tackle 37496 errors on a website like this that would be great. Thank you for your time, Lyam
Technical SEO | | AlphaDigital0 -
Duplicate Content Problem!
Hi folks, I have a quite awkward problem. Since a few weeks a get a huge amount of "duplicate content errors" in my MOZ crawl reports. After a while of looking for the error I thought of the domains I've bought additionally. So I went to Google and typed in site:myotherdomains.com The results was as I expected that my original website got indexed with my new domains aswell. That means: For example my original website was index with www.domain.com/aboutus - Then I bought some additional domains which are pointing on my / folder. What happened is that I also get listed with: www.mynewdomains.com/com How can I fix that? I tried a normal domain redirect but it seems as this doesn't help as when I am visiting www.mynewdomains.com the domain doesnt change in my browser to www.myoriginaldomain.com but stays with it ... I was busy the whole day to find a solution but I am kinda desperate now. If somebody could give me advice it would be much appreciated. Mike
Technical SEO | | KillAccountPlease0 -
SEO MOZ report showing duplicate content pages with without ending /
Hello the SEOMOZ report is showing me I have a lot of duplicate content and then proceeds listing almost every page on my site as showing with a URL with an ending "/" and without. I checked my sitemap and only one version is there, the one with "/". I have a Wordpress site. Any recommendations ? Thanks.
Technical SEO | | dpaq20110 -
Keyword stuffing
I'm working on this page at the moment - http://www.gear-zone.co.uk/berghaus-bid6.html. The keyword we're going for is, unsurprisingly, 'Berghaus'. The SEOmoz on page report has flagged up a possible issue with keyword stuffing as the term is mention around 25 times. Is it worth altering this, which could be quite tricky as a lot of the page is dynamically generated? Thanks!
Technical SEO | | neooptic0 -
Duplicate Content Question
Just signed up for pro and did my first diagnostic check - I came back with something like 300 duplicate content errors which suprised me because every page is unique. Turns out my pages are listed as www.sportstvjobs.com and just sportstvjobs.com does that really count as duplicate? and if so does anyone know what I should be doing differently? I thought it was just a canonical issue, but best I can tell I have the canonical in there but this still came up as a duplicate error....maybe I did canonical wrong, or its some other issue? Thanks Brian Clapp
Technical SEO | | sportstvjobs0