Can anyone suggest how they're #1
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Hi,
I'm really struggling to see how these guys are number one on google (from the UK) when searching for "picture framers york"
Their SEOMOZ on page grading for the term is an F, so on site SEO is minimal if any.
Their backlinks are almost nonexistant, take a look at the competition report (attached) through market samurai. Everything I thought I understand about SEO is currently being turned on its head because with the information available, they shouldn't be there.
I thought maybe its the proximity to 'York' center, but they aren't that close to be honest.
So any advice greatly appreciated as to why they are #1 so I know what it is I can do as an SEO.
Thanks,
Dave
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Shame I cropped the picture a little early, as the site that's in the #11 spot is 100% exact match domain.
As they have no reported back links, except 1 to domain, I still fail to see why google would rank them at all?
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Its not exactly an exact match domain but the URL is close to the suggested keyphrase. Also they have a Google Places page set up with a couple of reviews so that will be helping. Although many people talk down the current and future relevance of the exact match domain (or closely matched domain) it can still be quite powerful at present.
Unique relevant content and authoratitive relevant links are what you can aim to do as an SEO. Just because that site is ranking for that term now and seems to not be conforming to SEO best practices doesn't mean that the site you are working on should ignore these key SEO principals
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