How do 301 redirects affect rankings?
-
Scenario:
example.com/red-shoes gets 301 redirected to example.com/brown-boots because we have stopped selling red shoes and now only sell brown boots (which is a fairly new page with no authority).
the red-shoes page ranked well for "red shoes" and "footwear".
Will Google still index and show the red-shoes url in the SERPs? Will the "red shoes" and "footwear" keywords still rank well? Or does the redirected/new boots page need to properly support these keywords? The boots page has inherited the juice from the shoes page, but how does it help the boots page rank well? Only for keywords that both pages targeted, like a general "footwear" type keyword?
Thanks in advance!
-
Thanks so much, Joe and Anthony. Both answers help!
- AK
-
I would suggest you implement an absolute 301 redirect from the 'red shoes' page to the category parent page as opposed to the 'brown boot' page. Although both items are 'footwear,' the category parent for 'red shoes' strikes me as more semantically relevant than a lateral redirect to a less semantically related item like 'brown boots.' Keep in mind though (I don't know your site architecture) that this could be splitting semantic hairs depending on your information architecture and navigation schema. If you ever need to revive the 'red shoes' page in the future, you can simply break the 301 although link juice and link quality diminish over time thus the page won't have the same strength as before.
-
You might still see the red-shoes URL for a brief period of time, but it will eventually disappear from the rankings. While the brown-boots page will receive most of the link juice from the 301, on-page ranking factors will diminish this page's ability to rank for "red shoes". This is one of the reasons, you want your 301 redirects to be to a page that delivers similar content. This redirect should help you rank for terms that are targeted in the on-page content of the brown-boots page by increasing the link juice passed but the anchor text might not always be relevant.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
301 Redirecting http to https
In the Moz Site Crawl issue, I was seeing an error that said we were temporarily redirecting our homepage to https URLs. So I changed the code in htaccess to make it 301 redirect but I'm still getting the same error. I implemented it last week and we just had a new crawl yesterday. Here is the new code: RewriteEngine on
Technical SEO | | Heydarian
RewriteCond %{HTTP_HOST} ^heritagelawmarketing.com [NC]
RewriteRule ^(.*)$ http://www.heritagelawmarketing.com/$1 [L,R=301,NC] Does anyone know why I'm still getting 302 redirects? Thanks0 -
URL structure change for pages without traffic: 301 redirect or not ?
Hi, I am just starting with MOZ PRO and trying to handle the high priority issues, starting with pages with 4XX Client Error. I am wondering what we should do with pages with no traffic and no external links. For instance: So time ago we change the URL structure of our blog to a flatter one, and so eg we moved a page: from: domain-name/dla-rodzicow/poradniki/poradniki-po-markach/vilac/vilac-zabawki-z-dusza to: domain-name/dla-rodzicow/poradniki/marka-vilac/vilac-zabawki-z-dusza/ Still not very flat but this is not the point. MOZ PRO shows we are having internal links to the old url. According to MOZ PRO, we don't have external links. According to Analytics we have no traffic on the old page. So now we changed the internal link, and I am wondering whether we should 301 redirect the old page to the new one, or whether a sitemap update is enough for this kind of pages ? Thanks in advance for your help.
Technical SEO | | isabelledylag0 -
301 redirect file question
Hi Everyone, I am creating a list of 301 redirects to give to a developer to put into Magento. I used Screaming Frog to crawl the site, but I have noticed that all of their urls 302 to another page. I am wondering if I should 301 the first URL to the url on the new site, or the second. I am thinking the first, but would love some confirmation. Thank you!
Technical SEO | | mrbobland0 -
Webmaster tools doesn't pick up 301 redirect
I had a few hundred URLs that died on my site. Google Webmaster Tools notified me about the increase in 404 errors. I fixed all of them by 301 redirecting them to the most relevant page and did multiple header checks to ensure that the 301 has been implemented correctly. Now a few weeks later, Google is giving me the exact same message in Google Webmaster Tools but they are all still 301 redirected. WTF?
Technical SEO | | DROIDSTERS0 -
Best practice for eCommerce site migration, should I 301 redirect or match URLs on new site
Hi Guys, I have been struggling with this one for quite some time. I am no SEO expert like many of you, rather just a small business owner trying to do the right thing, so forgive me if I say something that makes no sense 🙂 I am moving our eCommerce store from one platform to another, in the process the store is getting a massive face lift. The part I am struggling with is whether I should keep my existing URL structure in place or use 301 redirects to create a cleaner looking URLs. Currently the URLs are a little long and I would love to move to a /category/product_name type format. Of course the goal is not to lose ranking in the process, I rank pretty well for several competitive phrases and do not want to create a negative impact. How would you guys handle this? Thanks, Dinesh
Technical SEO | | MyFairyTaleBooks0 -
Duplicat content affecting SEO Rankings
We have one main site called buypropertyanywhere, it is a database it holds all the data for all our property websites. One of our most popular sites is housesalesbulgaria, which takes the data from buypropertyanywhere in regards to bulgarian property and display it. The same with housesalesturkey it takes the data in regards to turkish property and display it. We think because buypropertyanywhere and housesalesbulgaria has the same data it has high duplicate content . We think this is affecting the SEO rankings for housesalesbulgaria. Google is looking at housesalesbulgaria as if a copy of buypropertyanywhere. So therefore should we SEO buypropertyanywhere soley and link it to housesalesbulgaria through the articles and content we put on the site. Thanks in advance for any advice.
Technical SEO | | Feily0 -
301-redirect
Hi My website is fairly new and i wasnt aware of the difference btw 'website.com' and 'www.website.com' when i started up. It doesnt matter which one i use as long as i am consistent right ? Most of my ingoing links are to mainpage on 'website.com'. I have som ingoing links to 'www.website.com' but also some to 'www.website.com/brandname'. is it enough to 301-redir 'www.website.com' to 'website.com' or does it need to be done on several levels ? I need to have someone do the redirect for me - how can i check its working when its done ? Dan Lærum
Technical SEO | | danlae0 -
301 redirect .htaccess problem
Can anyone explain to me why this doesn't work? Redirect 301 /category/diamond-pendants/nstart/1/start/(.*) http://www.povada.com/category/pendants/nstart/1/start/$1 Im trying to replace everything after /start/ and insert it into the new url. Thanks in advance.
Technical SEO | | 13375auc30