Unique Title Tags OR Unique Content?
-
The content management system for my e-commerce site will not allow me to add both: unique content and unique title tags to each of my product category pages. Since I am forced to choose one or the other...which one is more important for rankings? And please dont answer "get a new CM system"...thats not an option. Thanks
-
I can say from personal experience "inheriting" a bad code base or architecture and failing to correct it for the pain or cost of doing so makes everything else that much harder to do. In this day and age there is no excuse for not simply tackling the problem and doing things "right" .
Changing CMS and blog and converting nearly 8000 pages to them was tough and took nearly 3 months of continuous work by 2 full time employees, but the rewards far outweigh the costs and pain.
-
I agree, unique content will be more important. Without unique content you risk getting penalized for duplicating content on your site. On the other hand, Google and the others often fiddle with the title anyways, so there's no guarantee your carefully crafted unique titles will display at all.
I know its outside the scope of the question, but you mentioned being in a "relatively competitive industry" below... so I would highly suggest getting a CMS that can you can do proper on-page SEO with. Otherwise you're competing with a disadvantage right from the start.
-
I thought it was simple as that too. But without any title tags I dont see how I have any chance of ranking in a relatively competitive industry...
Do you have any personal experience or data for choosing the content over the tags? Keep in mind, these are product category pages like this - so the content will still be unique in the different names of the products. I just wont be able to add any additional content to that page...if you get what Im saying...
Do you still suggest to add additional content over the unique title tags?
-
Unique content is absolutely the best option. I can't see why you don't can choose to have both but I won't question it further just because you asked
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Duplicate Content
I am trying to get a handle on how to fix and control a large amount of duplicate content I keep getting on my Moz Reports. The main area where this comes up is for duplicate page content and duplicate title tags ... thousands of them. I partially understand the source of the problem. My site mixes free content with content that requires a login. I think if I were to change my crawl settings to eliminate the login and index the paid content it would lower the quantity of duplicate pages and help me identify the true duplicate pages because a large number of duplicates occur at the site login. Unfortunately, it's not simple in my case because last year I encountered a problem when migrating my archives into a new CMS. The app in the CMS that migrated the data caused a large amount of data truncation Which means that I am piecing together my archives of approximately 5,000 articles. It also means that much of the piecing together process requires me to keep the former app that manages the articles to find where certain articles were truncated and to copy the text that followed the truncation and complete the articles. So far, I have restored about half of the archives which is time-consuming tedious work. My question is if anyone knows a more efficient way of identifying and editing duplicate pages and title tags?
Technical SEO | | Prop650 -
No Java, No Content..?
Hello Mozers! 🙂 I have a question for you: I am working on a site and while doing an audit I disabled JavaScript via the Web Developer plugin for Chrome. The result is that instead of seeing the page content, I see the typical “loading circle” but nothing else. I imagine this not a good thing but what does this implies technically from crawler perspective? Thanks
Technical SEO | | Pipistrella0 -
Multilingual -> ahref lang, canonical and duplicated title content
Hi all! We have our site eurasmus.com where we are implementing the multilingual.
Technical SEO | | Eurasmus.com
We have already available english and spanish and we use basically href lang to control different areas. First question: When a page is not translated but still is visible in both langauges under /en and /es is it enough with the hreflang or should we
add a canonical as well? Nowadays we are apply href lang and only canonicals to the one which are duplicated
in the same language. Second question: When some pages are not translated, like http://eurasmus.com/en/info/find-intern-placement-austria and http://eurasmus.com/es/info/find-intern-placement-austria,
we are setting up the href lang but still moz detects title and meta duplicated (not duplicate page content).
What do you suggest we should do? Let me know and thank you before hand for your help!0 -
Duplicate Content
The crawl shows a lot of duplicate content on my site. Most of the urls its showing are categories and tags (wordpress). so what does this mean exactly? categories is too much like other categories? And how do i go about fixing this the best way. thanks
Technical SEO | | vansy0 -
Best Implementation of a Title Tag
If My Targeted keyword are: Mussoorie Hotels Hotels in Mussoorie Mussoorie Resorts Resorts in Mussoorie What of the below 3 will be the best Title Tag After Panda and Penguine ? Hotels and Resorts in Mussoorie Mussoorie Hotels | Mussoorie Resorts | Luxury Budget & Economical Accommodation in Mussoorie Mussoorie Hotels, Mussoorie Resorts, Hotels in Mussoorie, Resorts in Musoorie please suggest!
Technical SEO | | WildHawk0 -
Title and description tags
Hi everyone! What is the maximum length a title tag should be and what range should a seo description be for best practice?
Technical SEO | | PeterM220 -
Does google recognize original content when affiliates use xml-feeds of this content
Hi, Concerning the upcoming (We're from the Netherlands) Panda release: -Could the fact that our affiliates use XML-feeds of our content effect our rankings in some way -Is it possible to indicate to google that content is yours? Kind regards, Dennis Overbeek dennis@acsi.eu | ACSI publishing | www.suncamp.nl | www.eurocampings.eu
Technical SEO | | SEO_ACSI0 -
The Bible and Duplicate Content
We have our complete set of scriptures online, including the Bible at http://lds.org/scriptures. Users can browse to any of the volumes of scriptures. We've improved the user experience by allowing users to link to specific verses in context which will scroll to and highlight the linked verse. However, this creates a significant amount of duplicate content. For example, these links: http://lds.org/scriptures/nt/james/1.5 http://lds.org/scriptures/nt/james/1.5-10 http://lds.org/scriptures/nt/james/1 All of those will link to the same chapter in the book of James, yet the first two will highlight the verse 5 and verses 5-10 respectively. This is a good user experience because in other sections of our site and on blogs throughout the world webmasters link to specific verses so the reader can see the verse in context of the rest of the chapter. Another bible site has separate html pages for each verse individually and tends to outrank us because of this (and possibly some other reasons) for long tail chapter/verse queries. However, our tests indicated that the current version is preferred by users. We have a sitemap ready to publish which includes a URL for every chapter/verse. We hope this will improve indexing of some of the more popular verses. However, Googlebot is going to see some duplicate content as it crawls that sitemap! So the question is: is the sitemap a good idea realizing that we can't revert back to including each chapter/verse on its own unique page? We are also going to recommend that we create unique titles for each of the verses and pass a portion of the text from the verse into the meta description. Will this perhaps be enough to satisfy Googlebot that the pages are in fact unique? They certainly are from a user perspective. Thanks all for taking the time!
Technical SEO | | LDS-SEO0