Unique Title Tags OR Unique Content?
-
The content management system for my e-commerce site will not allow me to add both: unique content and unique title tags to each of my product category pages. Since I am forced to choose one or the other...which one is more important for rankings? And please dont answer "get a new CM system"...thats not an option. Thanks
-
I can say from personal experience "inheriting" a bad code base or architecture and failing to correct it for the pain or cost of doing so makes everything else that much harder to do. In this day and age there is no excuse for not simply tackling the problem and doing things "right" .
Changing CMS and blog and converting nearly 8000 pages to them was tough and took nearly 3 months of continuous work by 2 full time employees, but the rewards far outweigh the costs and pain.
-
I agree, unique content will be more important. Without unique content you risk getting penalized for duplicating content on your site. On the other hand, Google and the others often fiddle with the title anyways, so there's no guarantee your carefully crafted unique titles will display at all.
I know its outside the scope of the question, but you mentioned being in a "relatively competitive industry" below... so I would highly suggest getting a CMS that can you can do proper on-page SEO with. Otherwise you're competing with a disadvantage right from the start.
-
I thought it was simple as that too. But without any title tags I dont see how I have any chance of ranking in a relatively competitive industry...
Do you have any personal experience or data for choosing the content over the tags? Keep in mind, these are product category pages like this - so the content will still be unique in the different names of the products. I just wont be able to add any additional content to that page...if you get what Im saying...
Do you still suggest to add additional content over the unique title tags?
-
Unique content is absolutely the best option. I can't see why you don't can choose to have both but I won't question it further just because you asked
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Collapsible sections - content
**Hi,****I am looking to improve the aesthetics of some pages on my website by adding written content into collapsible tabs. I was wondering whether the content that is ‘hidden’ by tabs is given less weight by Google from the perspective of SEO? **Some articles I have read suggest that tabbed content is weighted equally with the content which is already immediately visible to the user, but others suggest that this may not be the case. **Please, can I request opinions on the matter? Any advice would be greatly appreciated, many thanks.**Katarina
Technical SEO | | Katarina-Borovska0 -
Can OG titles be used as a substitute for Meta titles
We use og (open graph) titles in lieu of meta titles. Is there any downside to using just one. Should we be using both og and meta titles on our page. Appreciate any insight. Himanshu
Technical SEO | | patilhimanshu0 -
Duplicate Title and Content. How to fix?
So this is the biggest error I have. But I don't know how to fix it. I get that I have to make it so that the duplicats redirect to the source, but I don't know how to do that. For example, this is out of our crawl diagnostic: | On The Block - Page 3 http://www.maddenstudents.com/forumdisplay.php?57-On-The-Block/page3 1 1 0 On The Block - Page 3 http://www.maddenstudents.com/forumdisplay.php?57-On-The-Block/page3&s=8d631e0ac09b7a462164132b60433f98 | 1 | 1 | 0 | That's just an example. But I have over 1000+ like that. How would I go about fixing that? Getting rid of the "&s=8d631e0ac09b7a462164132b60433f98"? I have godaddy as my domain and web hoster. Could they be able to fix it?
Technical SEO | | taychatha0 -
Moving content
I have www.SiteA.com which contains a number of sections of content, a section of which (i.e. www.SiteA.com/sectionA), we would like to move to a new domain www.SiteB.com Definitely we will ensure that a redirect strategy is in place and that we submit a sitemap for SiteB Three Questions 1. Anything else I am missing from the migration plan? 2. Since we are only moving part of SiteA to SiteB, is there another way of telling Google that we changed address for that section or are the 301s enough? 3. Currently, Section A (under SiteA) contains a subsection where we were posting an article a day. In the new site (SiteB), we decided to drop this subsection and write content (but not "exactly" the same content) under a new section. During migration, how should we handle the subsection that we have decided to stop writing? Should we: A. Import the content into SiteB and call it archives and then redirect all the urls from subsection under SiteA to the archives under SiteB? OR B. Do not move the content but redirect all the pages (365 in total) to where we think the user would be more interested in going to on SiteB? Note: A colleague of mine is worried that since the subsection has good content he thinks its necessary to actually move the content to SiteB. But again, looking at the views for the archives it caters for 1% of the the total views of this section. In other words, people only view the article on the day it is written. I hope I was clear 🙂 Your help is appreciated Thank you
Technical SEO | | seo12120 -
Creating unique SEO content for E-Commerce - worried about it being copied
Hi, So, we know we don't have the best content - so we are hiring writers to create unique content for each product. What happens if this is now copied by another website? What does Google see? Do they recognize us as the original content? Has anyone used DMCA.com ? is it worth it? thanks, Ben
Technical SEO | | bjs20100 -
Good Seo Titles
Hi. Mybsite is www.theprinterdepo.com and I am trying to find a good template for my product/page titles. Many users search our products by the product model: something like Q2121X. Some other users search by: hp 1320 printer or just 1320 printer. They will almost never search for hp 1320 new, or hp 1320 refurbished. My website is developed in magento, and we have a SEO plugin in which I can put a template for the URL and also a template for the product title. I was thinking for title and URL. title + condition + productmodel However many users search for: "refurbished printers" and maybe its better that our products say something like this: HP 1320 Refurbished Printer, instead of: HP 1320 Printer - Refurbished - Q2121X Please let me know your suggestions.
Technical SEO | | levalencia10 -
Does google recognize original content when affiliates use xml-feeds of this content
Hi, Concerning the upcoming (We're from the Netherlands) Panda release: -Could the fact that our affiliates use XML-feeds of our content effect our rankings in some way -Is it possible to indicate to google that content is yours? Kind regards, Dennis Overbeek dennis@acsi.eu | ACSI publishing | www.suncamp.nl | www.eurocampings.eu
Technical SEO | | SEO_ACSI0 -
Duplicate content
This is just a quickie: On one of my campaigns in SEOmoz I have 151 duplicate page content issues! Ouch! On analysis the site in question has duplicated every URL with "en" e.g http://www.domainname.com/en/Fashion/Mulberry/SpringSummer-2010/ http://www.domainname.com/Fashion/Mulberry/SpringSummer-2010/ Personally my thoughts are that are rel = canonical will sort this issue, but before I ask our dev team to add this, and get various excuses why they can't I wanted to double check i am correct in my thinking? Thanks in advance for your time
Technical SEO | | Yozzer0