Redesign existing websites / worried about urls / mapping
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Hi Guys,
While redesigning existing websites that will have page name changes such as:
example.com/products to be called example.com/solutions
example.com/about-us to be called example.com/about
should I 301 the old url to the new url.
In the past I have not done this & I'm just wondering from an SEO point of view how bad is this?
(On a scale of 1 to 10 how bad is this not 301ing urls, 10 being really bad & 1 being fine),
Thanks.
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Thanks for the answer I suspected that, I'll go back over existing sites and be sure to 301 sites going forward, cheers.
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Not using 301s is about the worst thing you could do. Without a 301, you're basically throwing away all the authority your site currently has.
Use a 301 and you get to keep like 95% of your page authority, and your links will automatically get updated in the SE's when the spiders crawl over your site again.
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