InSite Linking Best Practices
-
When creating links within your website, is it bad to have a anchor text link pointing back to the same page?
Say the page the homepage is optimized for "credit cards". If I have a "credit cards" anchor text link on the page the link points to, is that bad practice?
Secondly, if it's better to put that link on a different page, wouldn't I be placing a keyword that's optimized for a different page on the wrong page? (hopefully I'm making sense)
Any guidance would be greatly appreciated!
-
You can target multiple keywords, but the words need to fit the same purpose and be relevant. You don't want to throw in keywords just so you can rank for them.
Check out this post by Rand. It should clear some things up for you:
http://www.seomoz.org/blog/keyword-targeting-how-to-employ-multiple-keywords-for-seo-conversions
Let me know if you still have questions.
-
Thanks Daniel. Question; Are you saying it's best to only optimize one keyword per page in general or only have one link pointing to, say the homepage from another page? (as opposed to a bunch of different keyword links on one page pointing to the homepage)
-
You don't want exact keyword anchor text pointing from one page to a page targeting that keyword. That might make the page with the link compete against the targeted keyword page.
It's best to target one keyword per page, unless the keywords are related.
Hope that helps.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Website blog is hacked. Whats the best practice to remove bad urls
Hello So our site was hacked which created a few thousand spam URLs on our domain. We fixed the issue and changed all the spam urls now return 404. Google index shows a couple of thousand bad URLs. My question is- What's the fastest way to remove the URLs from google index. I created a site map with sof the bad urls and submitted to Google. I am hoping google will index them as they are in the sitemap and remove from the index, as they return 404. Any tools to get a full list of google index? ( search console downloads are limited to 1000 urls). A Moz site crawl gives larger list which includes URLs not in Google index too. Looking for a tool that can download results from a site: search. Any way to remove the URLs from the index in bulk? Removing them one by one will take forever. Any help or insight would be very appreciated.
Technical SEO | | ajiabs1 -
Are links still considered reciprocal if the link from one website is rel="nofollow" and the other isnt ?
Im working on a site that has some press coverage due in the next couple of days from quite a big site in the niche. The press outlet has requested that we link back to the content they post about us, they said the link can be rel="nofollow" if we'd prefer. Id really like to get the full benefit of the link back to our website, obviously if i did a straight link back to the 3rd party press site the links would be reciprocal and cancel each other out in terms of "link juice", but i was wandering if we make our link back to the 3rd party rel="nofollow" will we still get the full benefit of their link to us in terms of link juice ? ie. having the link back to them, but nofollow wouldn't been seen as a reciprocal link. ? (Obviously either way there is still benefit of having the link even if it reciprocal as it will send traffic to our site, but just no "link juice") Note - Ive used the phrase"Link Juice" for lack of a better term, any ideas on how else to refer to this ?
Technical SEO | | Sam-P1 -
What is the best practice to re-index the de-indexed pages due to a bad migration
Dear Mozers, We have a Drupal site with more than 200K indexed URLs. Before 6 months a bad website migration happened without proper SEO guidelines. All the high authority URLs got rewritten by the client. Most of them are kept 404 and 302, for last 6 months. Due to this site traffic dropped more than 80%. I found today that around 40K old URLs with good PR and authority are de-indexed from Google (Most of them are 404 and 302). I need to pass all the value from old URLs to new URLs. Example URL Structure
Technical SEO | | riyas_
Before Migration (Old)
http://www.domain.com/2536987
(Page Authority: 65, HTTP Status:404, De-indexed from Google) After Migration (Current)
http://www.domain.com/new-indexed-and-live-url-version Does creating mass 301 redirects helps here without re-indexing the old URLS? Please share your thoughts. Riyas0 -
Confused on footer links (Which are best practices for footer links on other websites?)
Hello folks, We are eCommerce web design and Development Company and we give do follow links of our website to every projects which we have done with specific keywords. So now the concern is we are seeing huge amount of back-links are being generated from single root domain for particular keyword in webmaster tools. So what should be the best way to practice this? Should we give no follow attribute to it or can use our company logo with link? LtMjHER.png
Technical SEO | | CommercePundit0 -
Found a Typo in URL, what's the best practice to fix it?
Wordpress 3.4, Yoast, Multisite The URL is supposed to be "www.myexample.com/great-site" but I just found that it's "www.myexample.com/gre-atsite" It is a relatively new site but we already pointed several internal links to "www.myexample.com/gre-atsite" What's the best practice to correct this? Which option is more desirable? 1.Creating a new page I found that Yoast has "301 redirect" option in the Advanced tap Can I just create a new page(exact same page) and put noindex, nofollow and redirect it to http://www.myexample.com/great-site OR 2. htacess redirect rule simply change the URL to http://www.myexample.com/great-site and update it, and add Options +FollowSymLinks RewriteEngine On
Technical SEO | | joony2008
RewriteCond %{HTTP_HOST} ^http://www.myexample.com/gre-atsite$ [NC]
RewriteRule ^(.*)$ http://www.myexample.com/great-site$1 [R=301,L]0 -
Too many links on your blog?
In all of my campaigns, I have a lot of URLs with too many links on the page (defined loosely as around or over 100 links per page); these links are virtually all found on blog pages. The link count shoots up quickly when you start using things like tag clouds, showing all the tags/categories a post is in, in addition to all the cross linking thats typical of blog posts. My question is: Does this matter? Do you work to get blog pages down under that 100 link limit, or just assume most blogs are like this and move along? If you think it does matter, what strategies have you used to cut down the number of links while still keeping popular elements like tag clouds?
Technical SEO | | AdoptionHelp0 -
Does the Referral Traffic from a Link Influence the SEO Value of that Link?
If a link exists, and nobody clicks on it, could it still be valuable for SEO? Say I have 1000 links on 500 sites with Domain Authority ranging from 35 to 80. Let's pretend that 900 of those links generate referral traffic. Let's assume that the remaining 100 links are spread between 10 domains of the 500, but nobody ever clicks on them. Are they still valuable? Should an SEO seek to earn more links like those, even though they don't earn referral traffic? Does Google take referral data into account in evaluating links? 5343313-zelda-rogers-albums-zelda-pictures-duh-what-else-would-they-be-picture3672t-link-looks-so-lonely.jpg Sad%20little%20link.jpg
Technical SEO | | glennfriesen1 -
Snagged an Expired Domain Best way to get all the Link Juce?
Found a PR4 domain that had expired and not been renewed. Best way to get all the link juice from it? just 301 the whole thing to MY main domain?
Technical SEO | | bozzie3110