Questiton about new ranking factors

[achillies000]

Hi,

I am new to seomoz and i was very much impressed with the stuff here in seomoz. The tools here in seomoz are very helpful to me . And i was doing good with the help of seomoz. But due to recent google's algo panda 2.0 update. I was bit confused about new ranking factors that google has released. I can see here in seomoz also that page level link metrics has good importance than backlinks now. Earlier google algo gives main importance to backlinks now i can see in the list it went to bottom. Can you help in explaining these things, on which things i need to concentrate on and does backlinks really count now?? Many people stopped concentrating on backlinks now and are going for facebook likes and tweets.

Here is the good example that i can see:

www.hotfilesearch.com

which is a flle search engine. He was one of the competitor for me . He ranked very good in a short span of time, all he did was he bought some really good paid links and within 6 moths he was on top. Now i can see he was dropping out every link he has. But though he was ranking pretty good on the web.

I really in need of your suggestions to optimize my site.

Awaiitng for your reply..

Regards

Dheeraj

[achillies000]

Hi,

Thanks for the reply. I have read the blog post you suggested me. And according to that video, if we were hit by a panda algo. There is no recovering from it until google rejiggered their algorithm? If this is the situation, what people who start their website newly will have to do? Does they wont get any clicks from google until google rejiggered their algo. Do the new sites should be down until the next update. I merely started my website 3 months ago. And i am getting good traffic until panda 2.2 update and after that update i lost nearly half of my traffic. What are the methods do i have to follow for new sites in accordance with panda effect. Please suggest me.

I have a pretty good design,

Good quality links

But less social shares i.e fb likes, tweets and +1's

00:02:37 Avg. Time on Site

66.69% Bounce Rate

Will be waiting for ur suggestions...

[onlinemediadirect]

Yeah the google plus button, Facebook likes and shares all all important so get these installed on your pages.

[DanSpeicher]

The most recent Panda Update put more of an emphasis on User Experience (UX). Now this makes metrics such as time-on-page and bounce rate more valuable. You can't rest on unique content or page optimization anymore; you have to provide what your audience wants in an engaging manner.

Backlinks are still important. Facebook shares, the +1 button, and other social media items appear to be gaining momentum.

Watch this if you haven't already:

http://www.seomoz.org/blog/how-googles-panda-update-changed-seo-best-practices-forever-whiteboard-friday