Dismal content rankings
-
Hi, I realize this is a very broad question, but I am going to ask it anyways in the hopes that someone might have some insight.
I have created a great deal of unique content for the site http://www.healthchoices.ca. You can select a video category from the top dropdown, then click on a video beside the provider box to see.
The articles I've written are accessible by the View Article tab under each video. I have worked hard to make the articles informative and they are all unique with quotes from expert physicians. Even for strange health conditions that don't have a lot of competition - I don't see us appearing. Our search results are quite dismal for the amount of content we have.
I guess I'm checking to see if anyone is able to point me in the right direction at all? If anything jumps out...
Thanks,
Erin
-
Thanks! All good answers. We have started by taking the complementary videos off the article pages to see if it is diluting our results. We're a small team so things take time but this is a good start.
-
Also a very good point...
-
Using the LDA Topics Tool in SEOMoz Labs reveals that a your keyword targeting is getting diluted by all the other stuff on the article pages... which reinforces Daniel's perceptions of your home page that too many things are going on at once.
I ran your article Chronic Disease Treatment through the LDA tool and found it only has a 51% relevance to the keyword "chronic disease treatment." Your article is targeted well but it only makes up 334 words out of 641 total words that Googlebot can see on the page. I would recommend making simple article pages that cut out all those menu bars and extra stuff and just includes your article plus a simple navigation bar.
Secondly, and more importantly, your articles do not seem to be garnering any links from outside sources. I write for a niche B2B industry and I have the same problem - human feedback has said my articles are very informative but they don't inspire a link because they are so strictly informational. Try using Google Insights to find trending topics related to your niche and then write a topical article that works in a reference to your website.
-
I've just had a very quick look and my first thoughts are you're committing a lot of keyword cannibalisation - basically you have the same phrase competing against itself over multiple pages (useful link:http://www.seomoz.org/blog/how-to-solve-keyword-cannibalization). These two pages for example:
http://www.healthchoices.ca/article/yoga-for-osteoporosis
http://www.healthchoices.ca/video/yoga-studios/yoga-for-osteoporosis
As you know, they have exactly the same video - why don't you put the article on the same page as the video? The video pages themselves aren't unique content from a crawler's point of view - they look like a search results/archive page. It makes more sense from a usability point of view (important for SEO) to do this too, and I wouldn't have the videos play automatically either. The navigation around the site seems slightly confusing as a whole.
You seem to have loads of superfluous code in your HTML, and far too many HTTP requests; can some of those script files be combined?
-
The home page, from my perspective, has too much information. One section is diabetes. One is osteoporosis. Another is Vitamin D. And that isn't even half of the front page. This combined with the two-column drop-down navigational buttons is a lot to process.
The drop-down tabs and rollover images appear instantly making the website interface feel jumpy.
I'd focus on simplifying the front-page and having less internal links directly off the home page.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why is this site ranking higher?
We've put a fair bit of effort into delivering value here: https://lewescountycars.co.uk/ But a search for "Lewes taxis" or "taxis Lewes" puts this site above us: https://www.lewestowntaxis.co.uk/ As you can you see, this is a tiny site that we outperform in most ways.... what can we do to rank above it that we haven't already done? Thanks in advance - Gerard.
Technical SEO | | Paul7301 -
Ranking for non-existing content which is 301 redirected
Hey there, In the beginning of this year I've made complete site migration from Dutch language to English. All the old Dutch URL's were 301 redirected to the English versions. I naturally lost rankings for all Dutch keywords during the next month. On the website there is no Dutch content anymore. But what happened now is that five months later the website started to rank for the Dutch keywords again. The page snippets in SERP are in English but the URL's shown are in Dutch (ending with .nl) and whenever a user clicks on the snippet he/she gets 301 to the correct English version. Any ideas what could be the reason for re-ranking of non-existing pages which gets 301 in SERP?
Technical SEO | | benesmartin0 -
No Java, No Content..?
Hello Mozers! 🙂 I have a question for you: I am working on a site and while doing an audit I disabled JavaScript via the Web Developer plugin for Chrome. The result is that instead of seeing the page content, I see the typical “loading circle” but nothing else. I imagine this not a good thing but what does this implies technically from crawler perspective? Thanks
Technical SEO | | Pipistrella0 -
Duplicate content question...
I have a high duplicate content issue on my website. However, I'm not sure how to handle or fix this issue. I have 2 different URLs landing to the same page content. http://www.myfitstation.com/tag/vegan/ and http://www.myfitstation.com/tag/raw-food/ .In this situation, I cannot redirect one URL to the other since in the future I will probably be adding additional posts to either the "vegan" tag or the "raw food tag". What is the solution in this case? Thank you
Technical SEO | | myfitstation0 -
Terrible branded ranking
I am at lost. My website has been live for about 3 months. Typing my name or my direct page title into google puts me on page 15. My site is indexed by google, a site:mywebsitename search - produces 202 results. My on page SEO isn't amazing buy it isn't terrible either. The website has 35+, 500 words+ reviews and a few incoming links from some occasional link building. 0 duplicate content. The website is animexcess.com
Technical SEO | | WebsiteEditor
My thoughts on what might be causing the problem, i am hoping that someone with a bit more SEO knowledge than myself can point me in the right direction. During development, i had duplicate content up on the site as placeholder while i wrote my own - All duplicate content has been removed for about 3 months now, but can this still be affecting me ranking? and to this extent? The entire website is in a sub-directory with 301 redirects - can this be affecting my ranking to this extent? The domain had a prior owner. Waybackmachine tells me that the domain had a page up in 2007. I bought it in 2010. If the prior owner built up a bad rep on this domain can is still be the cause for poor ranking 6 years later? I cannot file a reconsideration request since there are no manual actions taken against my site in WMT, any way around this? Its only been three months. I know 3 months isn't a very long time in the google ranking world but my my 2 week old, built in 1 week, secondary website is ranking on page 1 for some pretty solid terms, so i don't think 3 months is to short a time to expect a bit of results. My website is being crawled daily.
Any advice on how to move forward with fixing my website ranking will be much obliged. Thank you.0 -
Mirrored content/ images
We are currently in the process of creating a new website in place of our old site (same URL etc.) We've recently created another website which has the same design/ layout/ pictures and general site architecture as our new site will have. If I was to add alt test to images only on one site would we still be penalised by Google as the sites 'look' the same, event thought they will have completely different URL's and different focusses on a similar topic. Content will be different also, but both sites will focus on a similar subject. Thanks
Technical SEO | | onlinechester0 -
Moving content
I have www.SiteA.com which contains a number of sections of content, a section of which (i.e. www.SiteA.com/sectionA), we would like to move to a new domain www.SiteB.com Definitely we will ensure that a redirect strategy is in place and that we submit a sitemap for SiteB Three Questions 1. Anything else I am missing from the migration plan? 2. Since we are only moving part of SiteA to SiteB, is there another way of telling Google that we changed address for that section or are the 301s enough? 3. Currently, Section A (under SiteA) contains a subsection where we were posting an article a day. In the new site (SiteB), we decided to drop this subsection and write content (but not "exactly" the same content) under a new section. During migration, how should we handle the subsection that we have decided to stop writing? Should we: A. Import the content into SiteB and call it archives and then redirect all the urls from subsection under SiteA to the archives under SiteB? OR B. Do not move the content but redirect all the pages (365 in total) to where we think the user would be more interested in going to on SiteB? Note: A colleague of mine is worried that since the subsection has good content he thinks its necessary to actually move the content to SiteB. But again, looking at the views for the archives it caters for 1% of the the total views of this section. In other words, people only view the article on the day it is written. I hope I was clear 🙂 Your help is appreciated Thank you
Technical SEO | | seo12120 -
Unstable ranking
Hello, I own a website wich lately (since like few months ago) have a unstable ranking, I mean that one day I get 800 organic visits (good sells) and then a week when organic visits fall to 700,600,500,400.. then up again Why does this happen? I am lossing ranking :S site : todorepuestoselectro(dot)com Thank you very much im learning a lot here!
Technical SEO | | matiw0