Ultimate Ranking Tool integrating Analytics / Adwords / Google WM Tools
-
I currently use SEOMOZ Campaigns and Advanced Web Ranking for monitoring our KW rankings and those of competition.
AWR is a brilliant tool with so many different reports, methods of viewing etc. SEOMOZ campaigns are good but don't come close to the monitoring power of AWR (EG I monitor over 50 competitors on over 1000 KW's on a Daily basis with AWR and recieve a variety of set emailed reports on the data). However, one thing that SEOMOZ campaigns have that is useful is the traffic data - but this is still a bit basic and I think could be improved.
The problem with AWR is that it doesn't integrate with your Analytics / Adwords / Google WM Tools - so it is only showing you half the picture.
Knowing how your site ranks for each keyword is helpful, but it would be nice to understand the value of each keyword. For example, being able to see your rank position and how much traffic that keyword has sent you over time would be helpful. It would also be nice to see the number of searches that are performed for that keyword each month . For example, lets say I saw that I was ranking at number 11 for “hover mower” and getting 500 hits per month. Two months from now, if I was ranking at position 7, it would be nice to be able to immediately see how that changed the amount of traffic I was receiving for the term. Is a position of 11 (first item on page two) better than position 10 (last item on page one)?
If you can link it to your analytics, you could then link it to your goals, and goal values to get a complete picture of where your keywords rank the value of the rank, and the improvment on that value when rank changes.
If browsed around for such software but can't find anything like this - does anyone know of any software that can do this - or something close to this?
Many thanks
-
You can colour code all you competitors (and your keywords) in AWR, so this may help you do this. Otherwise you can set up multiple campaigns with different sets of competitors and campaigns.
-
If I understand what you're looking for, I believe Raven SEO does this. Once you've setup the kw you want to track and integrated Google Analytics, you can see that data for each keyword.
Raven will show you in various columns: the rank of the kw, the amount of traffic that kw has generated according to GA, and the relative volume that kw generates in Adwords. These columns aren't on by default. You'll need to customize your Ranking SERP Tracker page to see that data.
-
Yea I never heard of Advanced Web Ranking so I'm downloading it now. I use Market Samurai to monitor keywords so I dont know how different it is.
What I would like to find is a way I can set different competitors for different labels of keywords. For example:
If I'm selling car parts and I have a set of competitors for the keyword: Honda Performance Parts
And 30 different other keywords. However if I also want to rank for Mazda Performance Parts and any kind of sets like that.. I may have different competitors for that kind of list.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does PR & DA not apply to Google?
My PR & DA are much higher than my competitors, but I noticed that they outrank me in some searches. What's up with that?
Moz Pro | | KristopherWho0 -
Is there a keyword suggestion tool available in the SEOMOZ suite of tools?
Is there a keyword suggestion tool available in the SEOMOZ suite of tools that is similar to semrush.com? semrush allows you to put in a URL and then will tell you what keywords you rank for. Looking for a good tool that is similar.
Moz Pro | | webestate0 -
Top ranking with no SEO
I ran an SEOMoz keyword difficulty report for the term "interim CFO services" and found that all of the websites that ranked really well for that term have good page authority and domain authority scores and plenty of incoming links.....except 1. result #5 has a page and domain authority of 1 and no incoming links, however it's ranked #5 in google SERP for this highly competitive term. see screenshots: http://screencast.com/t/NJiOn8N4l http://screencast.com/t/x6tU1RhX4j Is this ranking based solely on the domain name being 100% relevant? Did they just get lucky and hit the google rankings jackpot? If this is the case, by the same logic I am trying achieve high rankings for the keyword "outsourced accounting firm" and purchased the domain name outsourcedaccountingfirm.com and am not even ranked in the top 50 with google for that keyword. (it's very new though) any feedback on either questions above would be greatly appreciated. Thanks!
Moz Pro | | texmeix0 -
On page optimisation tool issues
When viewing my campaign and looking at the on page optimisation tool, I have a few issues. I seems to only shows the keywords I want rankings for and how optimised my homepage is for those keywords. Is there any way I can get it to analyse permanently specifc keywords for specific pages because my homepage isnt optimised for some keywords which are on my list, which I have optimised other pages for, and because its looking at my homepage its getting a really low grade, and looks really bad and frustrates me because I cant work this out. Any help greatly appreciated.
Moz Pro | | CompleteOffice1 -
What is mT/mR good for In the keyword tool difficulty full report results?
So the ratio is MozTrust to MozRank, but what is this good for? What can I deduce from this and what can I use it for?
Moz Pro | | MarloSchneider2 -
What is the best/your favorite management software?
Currently my company uses basecamp with a splash of google docs a little bit of Paymo, and Raventools for project management. (We use other tools like SEOmoz, but not so much for management as SEO tasks) The ideal features we are looking for are: Collaborative document editing and sharing(Google Docs) Task lists and project organization (basecamphq) Time Tracking on a per task basis (Paymo) (SEO tracking software is great too, but it doesn't have to be integrated with the project management directly. Currently using Raventools and SEOMoz along with some smaller tools.) The project management side can be completely separate from the SEO tool side, but it would be great if there was one simple interface that all of this could be done from. Any suggestions? Are there features I'm missing in my current software that could bring them up to this level?
Moz Pro | | MarloSchneider0 -
Where do I find "URLs Receiving Entrances Via Search" and "Non-Paid Keywords Sending Search Visits" in Google Analytics?
These are two metrics highlighted in the "Organic Traffic Data" report in the PRO campaigns. Since this report is composed of data linked from Google Analytics, I bet there's a way to find this same information in GA. So...anyone know how to do that in Google Analytics? I want this information for some long-tail productivity/potential research.
Moz Pro | | jcolman0