Promoting a Facebook Contest
-
Hi, Mozzers-
I'm running a contest for a client of mine via Facebook - http://www.facebook.com/barrettmoving. The prizes are great an iPad2 and an iPod Touch! The contest is pretty cool too. Basically it's a papercraft / travel thing that appeals to a wide range of people. Anyway, here's my question - I've started promoting the contest via social media, the website, online contests...like to get to promoting it on relevant blogs too. I'm in the beginning stages.
Any other ideas? Has anyone had luck with PPC or FB ads?
Thanks in advance!
LHC
-
oh! and if you do a steller job...they will call you to move out...engaged clients perhaps...
-
maybe, since it's back to school time and the kids are hearding back to school..A "Free Local" move maybe another option instead of an Ipad2 that they may have anyhow...Cause moving stinks...and Free moves rock the heeezy...
-
Hmm...remove the "gate" - interesting idea! The demographic is mainly families, women, more affluent (can afford pro movers), etc.
Thanks on the music! Just getting ready to play a gig tonight!
Lisa -
Thank you! Yes, definitely promoting to their current/past clients via email marketing - good idea!
-
You are a moving company? How about some olde school outreach...
do you have a mailing list of past clients (or even better if you use a service like mailchimp)..get buzz out about the contest.
piggy back your print ads with info about the ipad2 giveaway.
Dont forget to convert vistors into page "like"s
Good luck
-
Hi
Lovely idea with the papercraft, if a bit of a longwinded explanation in the video. Id give FB ads a go with a small budget
I am struggling to identify the target market tho, from the ad - so its hard to suggest specific avenues when its quite nebulous to me
I dont like the gated "like" before people get access to the papercraft. I would make that bit as open as possible for added reach and just ask them to like when they upload the video or to see oter peoples videos. To get around the gate, maybe identify some big blog people in the space and send them your papercraft with a personalised request to make one
Would love to see a seomoz post on how well this did for you after its finished.
like your music btw
-
I've used Facebook ads in the past to promote a contest. They were very effective in driving people to the contest; however, I'm not sure how many people were actually truly engaged with my company at the end of the day. The last big giveaway we did, I chose not to run Facebook ads because it didn't make sense for the type of giveaway I was running in that I couldn't figure out a direct benefit of paying Facebook for people to enter something they could enter for free.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Workaround for importing email contacts into facebook
Hi, Just wondering if anybody has found a work around for importing import email contacts into facebook? The invite email contacts button is not long visible, and I read on a forum that it now only appears for the arts and entertainment industry (not applicable to me). Thanks for reading!
Social Media | | E2E0 -
Why can't anyone check in on my Facebook Page?
Once upon a time, we were able to check in at our office on Facebook. Then, one day, we just...couldn't. I didn't (at least intentionally) change any settings on the page. I can't seem to even find a setting for this. What happened, and how do I fix it? Thank you so much in advance. (Edited to include the Facebook URL) https://www.facebook.com/LegacyTravel
Social Media | | cathibanks0 -
How to invite email contacts to like your Facebook, LinkedIn
what message to write to invite email contacts to like your Facebook, LinkedIn
Social Media | | MasonBaker0 -
Competitor has 50 linking root domains, 2500 facebook likes
Hello, A competitor of ours is ranking way higher than you would expect. They have very few links, half the DA and homepage PA of us, yet they rank several slots higher. On analysis, the only difference seems to be that they have 2500 facebook likes. Did they buy likes? Have you seen anything odd like this before? Thanks.
Social Media | | BobGW0 -
Facebook corporate child pages
Any word on if this ever launched http://www.insidefacebook.com/2011/07/11/parent-child-corporate-local-locations-pages-places/ and if so how do I enable?
Social Media | | webfeatseo0 -
Facebook: How do you post to a brand's page, as your own brand page?
Eg, if you are an administrator of "Funco" which has a FB page, how do you post on the wall of "Followerwonk" as "Funco", not your personal FB account?
Social Media | | sftravel0 -
Crawlable Facebook Comments
A lot of blogs are beginning to use facebook comments. I came across a WordPress plugin called "Crawlable Facebook Comments". The plugin makes a text version of your iframe comments visible to googlebot. You can see how it works at: http://www.zewlak.com/crawlable-facebook-comments/ Is there really any utility to this seo-wise? Comment content is normally not optimized and you will end up linking to a bunch of facebook profiles. What do you folks think?
Social Media | | Muhammad.IST0 -
Do's and Dont's for Facebook Html Satatic page
Hi All....just wanted to know if i can get some clarity on what is and is not allowed on the facebook static html pages. I build many that are brand oriented and am concerned about all the unclear rules that somehow i am not aware off....I do know that you cannot have any auto playing media on the page..like video and music....but not sure about a image slide show so i have made all slide shows to force manual. Can you guys share some of the cardinal do's and dont's for building these pages without unknowingly getting your clients page band...... I believe linking out to a website from these pages are allowed but it is not clear.......would appreciate some input....thanks
Social Media | | nomad-2023230