Quality link building methods??
-
I am getting more and more confused by the messages out there about "post Panda" link building methods.
Apparently Google has devalued many of the old methods such as Article Marketing, Profile Linking, Web 2.0 content etc. But all I hear is that instead of that you must create "quality content" that users want to link to naturally.
But hey.... how do users find your quality content if you don't already rank in the search engines??
Isn't it a bit chicken and egg?
So, if I write what I think is a really good blog post or product page now, I can not really do anything to help it along in getting some decent rankings so that people will actually find the page and maybe link to it??
I also hear that "Social Signals" are becoming more important for rankings. Facebook likes and Google +1's
Can anybody tell me how you encourage people to like and +1 the standard info pages of your website, like "Home Page" or "Service Page"? or is the future of search all about "commentary". Do I need to write a witty interesting blog post that appeals to masses that then links to my service or product page. Do I need to tweet to my non existent followers about a page I cant get ranked in the search engines? or blog "quality content" to no-one because I have no traffic coming to my website??
As you can probably tell, I am very confused with the messages, post panda. I would greatly appreciate it if someone could help me with the order of the new Search Marketing strategies.
If I write a quality web page, then what? If I don't already have a traffic source either in Social Media or other related web pages, what is the best way to go about gaining rankings and traffic from search?
Thanks
-
Thanks Greg,
I totally get your point about "Earning" links.
Struggling a bit with the notion that my competitors will give me a quality link in return for content. why would a competitor do this?
I am also struggling with the notion that "The more quality links you get, the higher up in the serps you go. Its that simple."
In my recent experience (post panda), that simply isn't true. I have clients with really good link profiles that totally blow away the competition (according to seomoz site explorer), there on-page SEO scores are all "A" yet they rank below many inferior pages and sites.
I suppose my worry is that so many other factors are coming in to play that I don't understand.
I will keep on "earning" links and see if it has the desired effect.
Thanks again
-
"what is the best way to go about gaining rankings and traffic from search"
I think it can all be summed up in 2 words.
Outreach and Hussle. Stop thinking about how to "build" links (low value) Rather spend your time and energy "earning" your links.
Create a awesome blog post about your niche, find a competitor or a relevent website and give them the article in return for a link. They get awesome content, and you get a awesome and powerful link!
The more quality links you get, the higher up in the serps you go. Its that simple. (or not)
I would advise you watch more whiteboard Fridays!
GREG
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Should my images on Pinterest point to the affiliate links or back to my site?
I have a affiliate site that involves handmade boots (i.e. cowboy boots, hinking boots, etc...). I currently put pics of them on my sites with a affiliate link. After I do this, I use the Pinterest browser button in chrome and add them to my Pinterest account. It adds these images to my Pinterest account with the affiliate link. Should I be doing this or should I be adding them to my Pinterest with links to my website?
Social Media | | Thomhee0 -
LinkedIn switching links in messages to httpS?
One of my clients has been using the "Send a message" function in LinkedIn to reach out to folks with whom he's connected, and it seems that recently (though it could have always been this way), LinkedIn is changing the URL from http:// to https:// when he provides a link to his website. His site isn't secure, since it's not ecommerce and doesn't collect PII, and though I know that Google "likes" sites that are https, it doesn't seem like it's worth the investment. I did test this, and found the same "switcheroo" happening to me. Anyone know if this is a new LinkedIn thing, and if there's a workaround? Thanks for reading!
Social Media | | measurableROI1 -
Pintrest links not showing on Open Site Explorer
Hi, sorry for the 'simple' question, but I have one client who has a Pintrest link which shows up on the Open site Explorer (Page Authority 60, Domain Authority 100) and a second client who also uses Pintrest but their link doesn't show up on Open Site Explorer. I didn't set either of the clients' Pintrest pages up myself, but I can't see why the 2nd client's page isn't showing up in Open site explorer:- http://pinterest.com/unilifestudents/photoshoot-park-house/
Social Media | | bendyman
as it looks to me like it points to the main site http://unilife.co.uk as it should do. What am I misunderstanding here? thanks, Ben0 -
How can I track on my facebook page shared links without using short url redirect service?
Hi, I wondering how can I track and analyze on all my shared links in my facebook business page without using short url redirect service like: “Tiny” url or “bitly”? Thanks in advance.
Social Media | | JonsonSwartz0 -
How do I build author rank on Google+ ?
I have a website for one of my businesses at www.trustworthycare.com that we've been building upon for many years. On that site we have a lot of content and we publish at least two blog articles each week with solid content that is relevant to members of the market that the business wants to attract as customers. I have a second website for a new business at www.ageassistance.com that is in the same market but which operates in a different manner. That second business is very new. It also publishes two articles per week. Both sites name me as the author and I have created a Google+ page for myself. The sites identify me as the author for google+ author purposes. Both businesses also have google+ pages. The weekly articles are being pushed out to the respective Google+ business pages as well as to my own Google+ page. I think I've got all the basics established for us to take advantage of google+ for SEO purposes, then. Is that correct? If so, what do we do next? What matters? Getting others to +1 my posts? On which Google+ page, mine or the businesses? Getting others to share my posts? If so, is it better to get them shared from my personal page, or from the businesses' pages? Thanks!
Social Media | | tcolling0 -
Building links to a Twitter/social account
I've seen plenty of articles about using Twitter to build links, but how about building links to a Twitter account? Does registering on sites and directories like Topsy, Twellow and Klout help? We can link to Twitter accounts on our own websites and other social profiles, and use it as our link on blog comments etc, but is there anywhere else specific?
Social Media | | Alex-Harford0 -
Building video content for social markers
Where is the best placement for FB, twitter, and G+ shares. This is a non=profit site.. trying to give some juice to event sponsors...and any other feedback.. Golf tournament [" target="_blank">>](<img src= "Hosted by imgur.com") [http://imgur.com/ADzSq.png](<a href= "Hosted by imgur.com")" target="_blank">a>
Social Media | | johnshearer0 -
Tool/Method to find users on Twitter from a CSV file
I'm attempting to find users to follow and receive reciprocal follows for a client on twitter. Through the company's newsletter database, I have a CSV file of somewhere in the range of 20,000 email addresses and names. I've been importing them 250 at a time into an empty Gmail account then connecting that with twitter each time to find some of them. However, a lot of the PEOPLE using the email addresses on the mailing list are not on twitter but their COMPANY is. To find the company, I can obviously drop the name@ part of the email and just search by the domain but this becomes tedious real quick since it has to be one by one and cannot be bulk imported/searched. Are there any tools/ideas out there to more easily find twitter users based on a larger set of keywords and/or domain names?
Social Media | | Motava0