Japanese search engines - any tips?
-
Has anyone got any tips on targeting searchers in Japan from a UK site? This is for a (very) small and niche B2B site.
I've looked at the WBF on international SEO etc. so here, I'm hoping you'll be able to help with which engines & optimisation tips for those engines - I've read that Google Japan is big, but are there any others that people would recommend?
Thanks!
-
Thanks Marcus, we're not persuaded either way on the .jp site or /jp approach yet. Just looking at the options since the product being launched is targeted at Japan, but other products are not.
Yep, been through that WBF.
As I understand it, in rough terms, Bing seems to lean more heavily on keywrds on-page (esp. titles) than Google - I was really wondering if there are any similar 'preferences' that engines serving Japanese-language sites exhibit.
Perhaps I'm over-analysing this and should (as I think you've been hinting at) focus more on the basics and targeting of visitors than worrying about the subtleties
-
So, is the site also targeting other regions or is it a UK site targeted solely at japanese search?
What I am getting at is, if your site is working for UK but you want to bolt on some japanese traffic then maybe, a new japenese version of the site maybe the best approach. You could then set the region of the site in webmaster tools and target variations in wording and search.
I don't think there is any definitive right or wrong here but I remember taking a good deal from this old white board friday on this subject:
http://www.seomoz.org/blog/international-seo-where-to-host-and-how-to-target-whiteboard-friday
Let me know what you think.
Marcus
-
Sorry, that was a bit cryptic - though not intentionally so!
Its micro-electronics (components etc.) and a handful of devices at that. The queries will likely involve the standards/protocols that the components support - not quite as specific as part-number/serial number queries.
Searchers will be looking for 'widget protocolX' type queries. Might be competing with some Japanese sites.
-
Hey Jassy, can you flesh it out a bit? What is the business area and will people in Japan be looking for a UK supplier? I.E. Will they be running queries like 'Green Widget Supplier UK' or are your competing with japanese language sites? I am no international SEO expert by a long shot but am happy to bounce some ideas around if it helps.
Marcus
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
I changed settings in search console and my rankings dropped significantly?
hi reader, 3 weeks ago i changed international targeting setting in search console to USA and 3 weeks. ago i was ranking pretty fine in the US. now i am out of top 100. is it search console or other reason?
International SEO | | maria-cooper90 -
Google Search Console International Targeting - Works for Hungary, but not Ireland - Why?
company.com (root)
International SEO | | scottclark
USA - lang="en" | GSC target: USA (shows US site in SERPs for "companyname" search)
company.com/hungary
Hungary - lang="hu" | GSC target: Hungary (shows Hungarian site in SERPs for "companyname" search)
AWESOMENESS company.com/ireland
Ireland - lang="en" | GSC target: Ireland (shows US site (doh!) in SERPs "companyname" search)
NOT RIGHT! It is our theory [please weigh in!] that because we don't have a company.com/usa folder, the TLD targeting (EN) is overriding other English language sites in some manner. In other words, the reason it's not overriding Hungary is because it's a different language. What must we do to get the Irish site ranked for "companyname" searches and to show by default in Ireland?0 -
301 redirection problem - Major lose of ranking in Google Search results
301 redirection problem - Major lose of ranking in Google Search results
International SEO | | AviramAdar
(site was almost completely removed from google search results) Hello,
I had a website ('DayUse' style) with the following url:
https://www.roomsindex.co.il/ Couple of days ago, I've made a 301 redirection to:
https://www.hour.co.il/ The redirection was made on 2 levels:
1. Server side- on htaccess file.
2. Google Search Console - Change of address page. Bare in mind the following things: The site's structure (url addresses) & the code hasn't changed (for sure). Both redirections are 100% valid (for sure). All the website pages were indexed (for sure). There isn't a penalty on any of the above domains (for sure). The website was almost completely removed from Google search results. For example: Before the redirection the website was ranked 10 in my main keyword "Rooms by hour" (translation from Hebrew), now the website removed. Also, the website removed from almost all the search terms it was ranked before. My question is, off course, WHY???
By the details on the following page, a proper 301 redirection shouldn't cause to such page ranking loss (As I mentioned- It almost completely disappeared)... https://support.google.com/webmasters/answer/6033049?utm_source=wnc_807001&utm_medium=gamma&utm_campaign=wnc_807001&utm_content=msg_914100&hl=en-IL search-console-change-of-address.png0 -
GSC is not showing URLs in Regional Language Characters in Search Analytics
Hi, We have a regional language sub-domain, which has the URI in the regional language characters (Hindi). While looking at the Search Analytics data in GSC, we get all the URLs in ASCII format. To resolve this issue, we even encoded the characters in UTF-8, by adding the following in the of the page: However, we are still getting illegible URLs in search console. It would be really great if someone could help me out with this issue. Thanks!
International SEO | | Starcom_Search0 -
What's the difference between 'en-gb' and 'en-uk; when choosing Search engines in campaign set up?
Hi What's the difference search engine wise and which one should I choose, i presume GB since covers entire British landmass whereas UK excludes Ireland according to political definition, is it the same according to Google (& other engines) ? All Best Dan
International SEO | | Dan-Lawrence0 -
How important is .ca for Canadian searches?
We currently own a .com domain name, but the .ca is already taken. We're looking at setting up a Canadian ecommerce store, how important is it to have the store on a .ca domain as opposed to a .com? We can always set it up on the .com and attempt to optimize to Canada but in the long run are we shooting ourselves in the foot? Thanks!
International SEO | | absoauto0 -
Non US site pages indexed in US Google search
Hi, We are having a global site wide issue with non US site pages being indexed by Google and served up in US search results. Conversley, we have US en pages showing in the Japan Google search results. We currently us IP detect to direct users to the correct regional site but it isn't effective if the users are entering through an incorrect regional page. At the top of each or our pages we have a drop down menu to allow users to manually select their preferred region. Is it possible that Google Bot is crawling these links and indexing these other regional pages as US and not detecting it due to our URL structure? Below are examples of two of our URLs for reference - one from Canada, the other from the US /ca/en/prod4130078/2500058/catalog50008/ /us/en/prod4130078/2500058/catalog20038/ If that is, in fact, what is happening, would setting the links within the drop down to 'no follow' address the problem? Thank you. Angie
International SEO | | Corel0 -
Tips for optimizing sites for arabian countries?
I'm going to assist a customer with SEO and we will also have to optimize the project for arabian countries. I'm looking for any helpful tips (links, blog-posts, experiences) like relevant search engines, best practices with keyword translation/localization, impact of mobile search/usage, recommendation for partners/companies... Thank you!
International SEO | | kqkq0