Has anyone seen a recent study on % of clicks on Adwords vs Organic results?
-
HI,
I am trying to find out what percentage of people click on organic search results on Google versus the percentage of people who click on advertisements. I have found many references online to studies that supposedly say 70-80% of clicks go to organic results and the rest go to ads, but I have never seen an actual study claiming this, let alone a recent one. Can anyone help?
many thanks in advance,
Annemieke
-
In SERPs where I hold #1 and #2 organic rankings and bid high enough on Adwords to be dominant - about 25% of my traffic for relevant keywords comes from Adwords.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Unsolved Google Ads Not Getting Clicks or Impressions
I have been running some google ads - in the past 7 days I've had no clicks or impressions is this common? #ads
Paid Search Marketing | | PermaTherm0 -
Will pausing my AdWords PPC campaigns impact my organic rankings?
Over 95% of my revenue comes from organic search; less than 5% comes from AdWords PPC (all other sources account for about 1-2%). My ROI on AdWords is roughly zero. It's negative if you include opportunity costs. My question is: if I pause all of my AdWords campaigns, is there ANY chance that my organic rankings (and organic click-through rates) will suffer? This is really two questions. First, could Google retaliate to my reduced ad spending by dropping my rankings? Second, will searchers think differently about my organic link if they don't also see the accompanying paid link on the SERP?
Paid Search Marketing | | ahirai2 -
Best practice to separate paid from organic conversions in Google Analytics
I have a PPC campaign for a client with standalone landing pages with a form, not reachable from the website (although in the same domain). I've added the AdWords conversion code to the "thank you" page and I also added a Goal in
Paid Search Marketing | | DoMiSoL
Google Analytics whose counter is increased every time the thank you page is reached. This way I can track conversions with both AdWords and Analytics. Is that correct? Should I import back in AdWords the goals from Analytics, as suggested in the AdWords account? I have another landing page with a form in the website, where I send users coming from
organic search, so I set up a second goal in Analytics for the thank you page of this form. Is this the reason why I am supposed to import in AdWords the analytics' goals, so that I could see both kind of conversions in both accounts? But the most important question is: If I send both PPC/organic visitors to the same landing page is there still a way to separate PPC from Organic conversions? Thank you very much for your advice. DoMiSoL Rossini0 -
Importing Analytic goals into Adwords
My company is in the process of updating how we track conversions in Adwords and Analytics. One prgrammer suggested importing Analytic goals into the Adwords account. I am extremely hesitant to do that because I know that Analytics and Adwords don't always play nicely together. Does anyone have any experience (positive or negative) around this. Pros and cons? Should I keep the tracking separate? Also, FYI, our flow does not employ the traditional "thank you page" conversion model. We have java scripts and onload events that fire when goals are triggered. I am not a programmer so I am a little out of the loop on how it all works. All I know is that I want conversions/goals to be attributed to the correct channel. Help me mozzers!
Paid Search Marketing | | Vacatia_SEO0 -
Google Adwords Conversion Tracking Code Help - Not Showing Conversions
Hi, all. I am having issues with a clients website. They have their website developed by a company http://www.flowerstoreinabox.com.au/ my clients website is http://www.flawlessflowers.com.au the google adwords conversion tracking code has been added to their site. It measures all details as far as ads clicked on, etc.. the only part that is not been measured is the conversions of the adwords campaign. So I cannot see if the ads are successful or what their conversion % is. I have looked at the code on the thank you page and the google adwords conversion code is present on the thank you page after the sale. I am not a coder and so not sure what to look at if all the details on the checkout page exist in the code to measure the adwords conversion ecommerce transactions correctly. I have provided a link to the source code of the competed order page. If someone could look at the code and provide any assistance I would appreciate it. http://dl.dropbox.com/u/16973368/7 may adwords flawless flowers.txt I am also happy to provide you access to the google analytics account if required just give me your email address to set it up. Thanks for all your help Regards Arthur
Paid Search Marketing | | VivaArturo0 -
Is a $100 adwords credit appropriate here
Hello, A long time ago we set up an Adwords campaign for our company on my sister's personal Adwords account. My sister would like us to set up a new account under a business email for the new Adwords keyword research we want to do. Is using a $100 coupon appropriate for our new account? I honestly don't want to use it if it's against Google's policy. And is there anything else I need to keep in mind as far as fees or requirements in setting up a new account and/or using the coupon? Thanks!
Paid Search Marketing | | BobGW0 -
Adwords how to's and tools
Hi mozzers. I have questions. 1. Can you Share tools for google and msn adwords,example templates,etc.. 2. Any project Management Software or Template for ppc 3. The Best Book from A to Z about ppc advertisement 4. Share your MOS Importanz Stepps to Build really competitive campaign and to Be Number 1 on pair Search results. Thanks
Paid Search Marketing | | leadsprofi0 -
Does increased adwords traffic boost your search engines rankings?
Does paying for 1cent low quality clicks give you more traffic that can be used to increase your search engine rankings?
Paid Search Marketing | | nutworkweb0