What white hat article marketing tactics do you use?
-
It seems there's a lot of negative connotations with the phrase "Article Marketing" as it's associated with spam, spinning, etc. I couldn't find anything other than that, which begs to ask, what are the white hat tactics that you use after you publish your article?
What tools do you use to streamline the process? Social Bookmarking? RSS?
Any methods you use to score quick backlinks?
How do you get your content in front of bloggers?
-
We were in the middle of looking at a lot of the PR submission sites and at that time the latest Panda came crawling. We did a bit of checking and even the one with Warren Buffet and the patented SEO program took a hit. From what we have been able to learn PR Web did not take a hit, but....we are still not ready to spend client money on it until a few more weeks past.
-
Alan, I liked the infoGraphics suggestion to help in the pickup of the article. Good suggestion.
-
I would keep away from article posting sites, your article will be put deep in the down in the linking structure, most of these sites will have more than 100 links on a page almost all pointing back to their own site so you onley get less than 1% of the little link juice the page has. There is something to say about relevancy, but I don’t think the effort is worth it.
Matt Cutts is pretty negative about them, he his more up beat about directory posting in relevant quality directories.
http://www.youtube.com/watch?v=x5xP-pTmlpY
You are better of writing a blog, or posting the articles on your own site and getting someone to link to them.
I am not much of a link builder, I build sites for small business and I rely on getting my sites technically clean from violations, then listing in local and niche directories, joining niche forums where you get a link on your profile page. OK not the prettiest links, but they are gettable and work ok.Quite often depending on how competitive the keywords that is enough to get you ranking. Works well for Google Places
For quality links, I use the business owner, I tell him he has the best chance of getting quality links from Business to Business contacts.If I am still not there, I follow Matt Cutts advice, and add compelling content and hope it gets links. The content I have had the most success with has been charts, facts and figures (infoGraphics). This does work well over a long time.
Mate, link-building is really hard.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
We had a blog that has been inactive since 2011\. Now since the website is redesigned and we are working on link building, is it advisable to use the old blog content in the new blog?
The content of the old blog belongs to the company, hence no issues of copied content. The options I have are: 1. Use old content as is 2. Re-use old content in more interesting format i.e use info-graphics and the likes 3. Do not use any of the old content. Create new content
Link Building | | Tusk2Tail0 -
How can I find the best sites to guest post on while linking back to my article?
Whats the best way to find sites to guest blog on. There are just so many and I don't want to make bad choices so my current rankings don't get hurt
Link Building | | aronwp0 -
Which Creative Should I Use For The Anchor Text?
Hello, I have a real estate website (I'm using a random one below). We're putting out an advertisement and I'd like to know what the best anchor text would be. The hyperlinks are underlined below. We're trying to figure out if we should hyperlink the entire thing or just the keywords and leave the text around them. Also one of the keywords we're going for is an exact match on our domain (just like "homes for sale" and "homesforsale.com" below). The main keyword is "Homes For Sale", secondary "Real Estate" Out of the options below, which one would you choose and why? Or do you have any other options? We have to stick to this char limit, so the options are limited. Thank you for your help... HomesForSale.com Homes for Sale Locator Real Estate HomesForSale.com Homes for Sale Locator Real Estate HomesForSale.com Homes For Sale Locator Real Estate HomesForSale.com Search Homes For Sale Nationwide
Link Building | | Optimize0 -
Blog Commenting - Useful?
How useful are you finding blog commenting to be regarding link building? I was having a discussion with someone about this today, and I thought some input from the Moz community may be helpful. How helpful do you find blog commenting to be in link building? Do you have any evidence of effectiveness/ineffectiveness? Is it something you still currently do (for link building)? Any input is appreciated. Thanks guys!
Link Building | | DeliaAssociates0 -
Avg Secure Search using it as a link
i have heard about people using avg secure search as a link which is strange and i have also checked into some sites who are getting links from this, how can this be and if this is correct how can we all get links from this search engine.
Link Building | | ClaireH-1848860 -
Ideas for promoting some articles that have been written about me
Hi i would like some ideas on how i promote some websites that do not belong to me. The reason i would like to promote them is because they are newspaper sites that have written articles about me that have appeared in newspapers and now they have appeared on their website. One newspaper article that was done last week which is on their site is already on page two but others that were done some time ago, a few months ago are on page six and seven and i would like to try and get them on page one. Any ideas on how i can do this would be great as this would be great to gain as much exposure from these articles as possible
Link Building | | ClaireH-1848860 -
Do you think it is worth using this directory?
I mean if it will be beneficial for my project (site) to get listed at web-designers-directory.org Any thoughts on that or you had the experience of working with that site?
Link Building | | VinceWicks0 -
Is article spinning necessary?
Say I create my own original content for my website. If I want to build backlinks and promote to web 2.0 websites, do I need to spin my articles to submit to them or can I just send them a direct copy?
Link Building | | sleepmaster0