Keyword analysis ways to improve it
-
I am aways being my worst critique and constantly looking to improve.
Thats how you become a winner right !
something I feel I can improve on is Keyword analysis and targeting. I would really appreciate hearing stories of other SEO's on here , gaining an insight into the techniques you use and how your keyword analysis has evolved as time has gone by.
Thanks in advance.
-
Hey Garry,
The best lessons that helped me over the last two years are:
-Only analyze the strength of first page of Google results (MOZbar + keyword optimization). Forget about exact match, intitle, and inurl numbers, etc.
-Make a huge list out to the long tail. Group similar phrases together over time. It is an ongoing process.
-Write more content above all else, insert your long tail phrases all over the place, then analyze. Let the tools point you towards topics and niches that are working in your market instead of PPC (I don't have that money to waste). You will be surprised about the route analytics takes you. Don't corner yourself into thinking about a few topics.
-Look in places other than the Adwords Tool since the vast majority of Internet Marketers and SEOs look there. I like Keyword Optimizer Pro and again, my analytics.
Take care,
Jared
-
Yeah that usually happens with people who don't understand it. I have a similar background having specialized in it for years. When you understand QS and the other qualifying metrics, it really does make a lot of sense.
-
I didnt mention Joshua I started out doing adwords before seo back in 2000. Its nice to hear other people using adwords to quantify SEO. I know many SEO's who treat Adwords like some "expensive" devil and constantly talk it down.
-
That would work if what you are trying to do is rank the importance of the terms the client has provided. Gosh knows we have all been there when a client is desperate to only qualify a list of words the client has thought up off the top of their head. In this case, exact match would be perfect.
One thing to remember is that Adwords works on a quality score qualifier, so just jacking the bids up won't always work. If you have a finite group of keywords I would split them all into their own adgroups and write specific ads for each of them that reference that keyword. This will ensure that Google sees you as relevant and you show up in 100% (or close to) the potential searches.
Always be sure to check your impression share to ensure the data is accurate and what percentage of actions your ads did actually display for. I had a client a few years back that only had a 15% impression share because his QS was so low and he was convinces people didn't use the internet to search for MBA courses.
Good luck
-
great plan Joshua have you ever maybe used exact matches on your adwords when you already have an existing list of keywords from a client.
-
The best tactics I have for keyword research are to come up with a provisional list of keywords using a mixture of Google keyword tool and Google wonder wheel, then placing them in Adwords all under a broad match and increasing bids significantly.
Whilst you will burn some cash, you can then (after a week or two) run a search query report to see what actual terms people are using. This system is a tried and tested winner. Sure, it will cost you a bit and you will have a lot of wastage, but the information and insights you gain are priceless.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Documenting keyword research results
I really struggle to document my keyword research results in a usable way. I know the strategy for finding keywords but I wonder if there's a spreadsheet template or some guidance on the process that could help me organise things better
Keyword Research | | Lazeh0 -
Publish an article for blog before the Keyword research
Hi, my first time in the community. my web site is pretty new and I'm focusing now on the Onsite SEO. I am using an outsourcing company that writing me content, and I want to start my blog and publish it. but, I didn't finish yet my Keyword research, is it useless from google perspective to publish it without any keywords? it can hurt my site if ill publish it without any keywords inside of the article? or it still can be good for my site ranking/power? thanks !!!
Keyword Research | | TalPard10 -
National keyword results v local keyword results
If the keyword contains the location term like "SEO company London" is it better to use the wider results over local? Additionally, some best practice examples of national v local result tracking would be great 🙂 Darren
Keyword Research | | SEODarren0 -
Keywords with and without diacritics
Hi, I am trying to make my site to appear in the search results even the searched term have or have not been wrote with diacritics for example: "șarpe" or "sarpe". The language is Romanian. If I seach for "Românul cu maşină, marea victimă" or "Romanul cu masina, marea victima" the first result for both searches is the same. I don't see anything special on their html code and I am wondering how do they did it. Regards, Bogdan
Keyword Research | | RIAdig0 -
Keyword research tools
So I went to a panel a while back that said Wordtracker is basically useless. I'm not using it as an end-all, be-all, but more for insights and context. Do you agree with that statement? The hosting company provides a keyword research tool, so I wasn't sure how seriously to take it. Have you guys been using Bing for the search data previously provided by Google's Keyword Research Tool? Do you find that to be a viable resource? Thanks.
Keyword Research | | SSFCU0 -
New Keyword Planning Tool
In the past we have used google analytics keyword tool to evaluate a keyword for our campaign. Recently though with the changes to the keyword tool becoming the keyword planning tool we've seen an extreme fluctuation in the metrics provided for avg monthly searches. Specifically the keyword "best fries" used to be reported at 33100 avg global monthly searches, now with the new tool its at less than 200 overall for the month. Additional information has the google trends for the keyword to only be increasing and is roughly near peak search interest. So I guess to simplify the question, should I trust this metric? Is there an alternative source I can use for keyword research? Why would a drop like this happen? Why isn't the google trends data similar to that of the keyword data? Surely 100 representing peak interest doesn't translate to 200 searches a month.
Keyword Research | | JamesBSEO0 -
Best way to find Long Tail Keywords?
Hello, I'm looking for some help trying to discover some long tail keywords i can use. Is there a site or a program out there that lets you type in a keyword and then shows you the long tail versions that are actually searched? (anything other than google keyword tool). Thanks,
Keyword Research | | Prime850 -
Keyword Difficulty
is probably a "how long is a piece of string" question but wondered how to use the keyword difficulty tool, particularly in relation to the % and the wording moderate, what are these actually saying? Perhaps some of you could give details of how you use this tool and apply the % and term to real world situations, Thanks in advance, Lee
Keyword Research | | LeeMiller0