Keyword analysis ways to improve it
-
I am aways being my worst critique and constantly looking to improve.
Thats how you become a winner right !
something I feel I can improve on is Keyword analysis and targeting. I would really appreciate hearing stories of other SEO's on here , gaining an insight into the techniques you use and how your keyword analysis has evolved as time has gone by.
Thanks in advance.
-
Hey Garry,
The best lessons that helped me over the last two years are:
-Only analyze the strength of first page of Google results (MOZbar + keyword optimization). Forget about exact match, intitle, and inurl numbers, etc.
-Make a huge list out to the long tail. Group similar phrases together over time. It is an ongoing process.
-Write more content above all else, insert your long tail phrases all over the place, then analyze. Let the tools point you towards topics and niches that are working in your market instead of PPC (I don't have that money to waste). You will be surprised about the route analytics takes you. Don't corner yourself into thinking about a few topics.
-Look in places other than the Adwords Tool since the vast majority of Internet Marketers and SEOs look there. I like Keyword Optimizer Pro and again, my analytics.
Take care,
Jared
-
Yeah that usually happens with people who don't understand it. I have a similar background having specialized in it for years. When you understand QS and the other qualifying metrics, it really does make a lot of sense.
-
I didnt mention Joshua I started out doing adwords before seo back in 2000. Its nice to hear other people using adwords to quantify SEO. I know many SEO's who treat Adwords like some "expensive" devil and constantly talk it down.
-
That would work if what you are trying to do is rank the importance of the terms the client has provided. Gosh knows we have all been there when a client is desperate to only qualify a list of words the client has thought up off the top of their head. In this case, exact match would be perfect.
One thing to remember is that Adwords works on a quality score qualifier, so just jacking the bids up won't always work. If you have a finite group of keywords I would split them all into their own adgroups and write specific ads for each of them that reference that keyword. This will ensure that Google sees you as relevant and you show up in 100% (or close to) the potential searches.
Always be sure to check your impression share to ensure the data is accurate and what percentage of actions your ads did actually display for. I had a client a few years back that only had a 15% impression share because his QS was so low and he was convinces people didn't use the internet to search for MBA courses.
Good luck
-
great plan Joshua have you ever maybe used exact matches on your adwords when you already have an existing list of keywords from a client.
-
The best tactics I have for keyword research are to come up with a provisional list of keywords using a mixture of Google keyword tool and Google wonder wheel, then placing them in Adwords all under a broad match and increasing bids significantly.
Whilst you will burn some cash, you can then (after a week or two) run a search query report to see what actual terms people are using. This system is a tried and tested winner. Sure, it will cost you a bit and you will have a lot of wastage, but the information and insights you gain are priceless.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Keywords ranking however the URL shown is not related to the ranked keyword?
Hi, Some of our ranked keywords and URLs are not related. e.g. the served URL is not optimised for the specific keyword, any ideas? Thank you Daniela
Keyword Research | | EurekaSolutions0 -
Low Competition Keywords
My blog, which started in May, is doing really well except with Google. My traffic is growing and so are my subscribers etc but my keywords have very high competition. I don't really like google's new keyword research tool. Any advice for finding keywords I have a chance with? I am only ranking in the top 50 for one keyword (#1-2 spot) but it doesn't give me a lot of traffic. Thanks!
Keyword Research | | blogger20130 -
Keyword Analysis
Is there any way I can find out a list of the top keywords for my site automatically without having to type in certain words myself and wait on the results?
Keyword Research | | meteorelectrical0 -
How to improve keyword rank
Hello, I have made some changes to my site within the last 1 1/2 months and have not seen my keyword ranking improve whatsoever; however, my page rank has gone up. I have made all the changes that my campaign suggested, and yet there is still no change to my keyword rank. Please advise me on what I'm doing incorrectly or what I should change. Thank you
Keyword Research | | thelearningman0 -
Any thoughts as to the best keyword tool about today?
I have found similar questions on the forum but is there a best keyword tool to use or is it a case of using a few and cross referecing them?
Keyword Research | | bunac10 -
How do I balance conflicting keyword research tools?
We've been using Wordtracker for years to find viable long tail keyword options. Lately, we've begun to doubt the true usefulness of this tool. We have implemented good optimization efforts using relevant keywords that Wordtracker suggests as reasonably well-searched with relatively low competition. Even when we rank well for these words, we get no traffic for them. Subsequent checking of these words in Google AdWords reveal that Google has found no searches for these words at all. Suspicious, we've begun cross-checking our keywords in AdWords and the Moz Keyword Difficulty tool. But now I keep getting contradictory reports. For example, a keyword I recently checked reported thus: In Wordtracker: high competition and low search In AdWords: high competition and decent search In Moz: only moderately competitive Who do I believe? How do other people weight the opinions of the various keyword research tools?
Keyword Research | | MackenzieFogelson0 -
Two spaces between keywords?
For seo purposes Looking to register a new double (keyword based) domain were popular domains are not available. Keyword difficulty rated for exact keyword is 49% For example, www.(name1)(name2).com (is not available) www.(name1)-(name2).com (is not available) (single space between keywords) What is the next best alternative? www.(name1)--(name2).com (Double space between keywords) www.(name2)(name1).com (reverse keywords with no spaces) www.(name1)s(name2)s.com (adding the letter s to the end of both keywords) or is there a better alternative)
Keyword Research | | peterds0 -
How do I know I have chosen the right keywords?
Hey everyone, I have been working in business dev for just over 3 years in seo/sem. Needless to say I was hooked right away and I think I am finally ready to start something on my own. I have started some work for a client who does not want to spend lot of money(what else is new). They manufacture watches and handbags and have over 2 hundred retailers across Canada. They currently have no online presence with with the site they have now.On top of that they have decided they want to start selling their products online. Also they want to target retailers as well as the general public. So I started thinking how can I use keyword phrase that would attract both retailers and end users I thought a good keyword phrase "buy stylish cheap watches and handbags online in Canada" that has a lot of opportunity because it has several keywords in the phrase, and can be broken down to target several 3 word key phrases. I have checked out Google's Keyword Suggest as well as WordTracker, and found that the phrase as a whole has very little traffic value.However there is tons of traffic when broken up.An example would be. Buy stylish watches online, buy affordable watches online and so on and so on. How do I know If I have chosen the right keywords if my client doesn't have the funds to test them all using PPC? This is my first client and I really don't want to mess this up.They are really good people and I would like to do right by them. Can anyone give me some advice. Great know my keyboard wont let me put in a question mark lol, thankfully its the weekend.
Keyword Research | | chucky_boy0