Targeting Keywords from the homepage
-
I tend to focus on two or three main keywords to target from the homepage. In fact come to think of it from all pages.
Do you target up to 10 keywords of more from one page. Taking longer tail keywords into consideration.
Granted the limits to any phrase or keyword group.
-
Hi Garry,
A focus on two or three main keywords on your page is perfectly appropriate, even for longer tail keywords. It may be recommended to use longer tailed keywords for pages on your site appropriate for such keywords. As well, it is recommended to put the keyword(s) as close to the beginning of each tag as possible. Keywords can be combined to create longer tail keywords, but only if they are relevant to each other; try to put two unrelated phrases together will look like spam. If your business is located in a certain area, using long tail keywords with location can help your results; with other keywords, your site can still rank for longer tail keyword due to natural relevancy. With a focus of more than three keywords, your tags will be bulky and read unnaturally.
-
Definitely helps if you have good proximity of your keyword in title. A relevant Meta Desc helps with CTR only.
Just make sure that the content on the page is relevant to the title.
-
My experience your main keyword must be the first keyword on the meta title or description.
Would you both go with that ?
-
Garry,
In my experience maximum opportunities come from assigning no more than two or at most three primary phrases per page, then including up to three or at most four very closely related additional phrases within the body. Those additional phrases go to support the primary phrases mostly, however the total combination eventually leads to exponential long-tail opportunities that you don't need to figure out on your own if the content is really well written for the user.
Trying to get more than that in there almost always leads to topical dilution.
-
I would target one specific keyword per page and just make sure the content on each page is valuable and targeted because that's what visitors want.
Just keep it natural and you will be surprised at the number of additional long-tail keywords each specific page will rank for.
On some of my older sites I would have approximately 80 pages each dedicated to a specific keyword. Eventually, I would often rank for 16,000+ long-tail keywords (depending on the niche). I didn't consciously go after those 16,000 keywords. I just went after 80. But Google found my specific content pages relevant for a lot more than just the initial 80 keywords.
Many of these long-tail keywords may only be used a few times each month, so it doesn't make sense to target them specifically. However, if you write compelling content, the long tail keywords will follow, and so will the targeted traffic.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Singular and Plural Noun Keywords
Hi everyone Extremely love this community, learning a lot day by day! I am currently in the process of writing a blog post and say for example I am targetting the keyword 'apple' and 'apples'. My current word count of the article is 850 words and I have used 'Apple' 15 times and 'Apples' 26 times. 1 .Is my Keyword density too high and will Google look at this as keyword stuffing? 2. Do I have to target each Singular and Plural keyword individually? Or will targetting 'Apple' will also automatically target 'Apples' for me and vice versa? Thanks in advance!
Keyword Research | | u_rauf922 -
Semantic Keywords Research
Where is the best place or tool to research semantic keywords - any help would be greatly appreciated
Keyword Research | | Bossandy0 -
How can I get a list of keywords related to my specific keyword?
With a keyword such as 'vacant land,' how can I find related keywords?
Keyword Research | | Jeraldine0 -
Weekly Keyword Ranking Report Question
Howdy folks! Okay so apologies for the n00b question, and additional apologies for going over ground that's potentially already been ploughed. I'm compiling a tally of the Weekly Keyword Ranking Report for a client. For the past three reports, the particular keyword I'm logging has remained in the same position. However the Change column shows it as having decreased in rank, by the same amount every week. If there has been no change in the ranking, I would have thought it would display as "Unchanged". As it stands, it shows up in the Declined category, and that seems odd to me. Anyone have an idea as to why this would be happening? Thanks for any input you can provide! Kevin
Keyword Research | | Treefrog_SEO0 -
How reliable is GWT's keyword data & what is the most accurate way of determining keywords you currently rank for?
I have been monitoring the query data (keywords, average position, CTR, etc.) in GWT, but sometimes the ranking data seems off. I filter the dates for the past week, so it is the most recent. I manually check some of the rankings and they are way off. Does anyone have feedback on this? If you have access to multiple domain data, that would be great. What is the most accurate way of determining keywords you currently rank for? I have also used keywordspy, and that is off too!
Keyword Research | | inhouseseo0 -
To Meta Keyword or Not To Meta Keyword, That Is The Question
I can't seem to get a reliable answer on this one. It seems to be split down the middle as far as who agrees and who doesn't, of course some of that content is outdated. So, for today, should I be using the meta keywords tag or not? Thanks, Steven
Keyword Research | | sfmatthews0 -
Keyword Ranking Information
Recently I received an email from an SEO marketer with the following ranking information for my site (image attached) ( link to image http://imgur.com/CAo4D) I am sure he ran some sort of tool to this ... Is there any tool , which can give a list of low ranking articles in my site which have high search traffic CAo4D
Keyword Research | | iamnew1 -
Google Webmaster Keyword Significance.
In my google webmaster tools the most significant keyword google attaches to my site is word 'VAT' as in, Value Added Tax. Followed by Basket. I can see why this is, as the word VAT and Basket is on every product page, but it really is not a keyword I want to target. Does this have any negative effect on other keywords I am targeting? What should I do about this? Here is the site: https://www.loveelectronics.co.uk
Keyword Research | | jcarter0